Alex posted a great article the other day on the impact of blog neglect on traffic. I can certainly verify his statement because whenever I post less, my traffic goes down. Surprisingly though, My feed subscriber number keeps growing. I can only attribute this to the fact that most people don’t have time to read their feeds every day and it would take a bit to unsubscribe anyway.

Another aspect of marketing is often forgotten and I wanted to touch on this. Link building.

For those of you who are confused by this term, link building is the act of acquiring links to your website in order to climb the search engines ranks. The more links that point to your site, the higher your site will climb, especially if they are hyper linked with the appropriate keyword.

What most people forget is to market their site with this in mind. They setup a blog and hope that this is enough to drive traffic to it. Unfortunately it isn’t.

Here is what you can and should do if you want search engine rankings and with that a flood or traffic.

6 Methods to help you build links to your site

1.) Blog comments: dofollow WordPress Plugins like Alex uses here on his blog are ideal to make the most of your link building exercise. They are designed with you in mind, meaning you can use your keyword to link back to your own site when you comment.

But remember one thing though, do it properly, immerse yourself into the blog conversations and don’t spam, otherwise you comments will be trushed and your efforts were wasted.

2.) Build free websites to point to your domain: You can build Squidoo lenses, HubPage hubs and Blogger blogs to generate more incoming links to your own site. All these help to give you more authority. Especially if they are within your niche topic.

3.) Bookmarking: For every bookmark you make on one of the social networking sites like Technorati a new incoming link to your site is generated. Over time this will generate a compound effect.

4.) Tags: The same goes for tags. Every tag you insert into your blog post generates a separate page with a new link to your site. Be careful though. Don’t spam this, you will want no more than 10-12 tags per each post.

5.) Blogroll exchanges: As boring as they might sound, blogroll exchanges are a great way to build links to your site. Preferably you want exchanges from blogs within the same niche (topic).

6.) Article marketing: A powerful way to build more links is through article marketing. If you submit them to a popular article directory like Ezine Articles, you will garner a new incoming link for every time somebody uses your article on their site. This is made possible through the footer in your article that needs to give credit to you.

If you make it a habit to consistently build links to your site, your site will keep growing in authority and before you know it, you have a powerful blog or website that ranks well on Google.