alex sysoef

Link Building – The Forgotten Aspect Of Marketing

Alex posted a great article the other day on the impact of blog neglect on traffic. I can certainly verify his statement because whenever I post less, my traffic goes down. Surprisingly though, My feed subscriber number keeps growing. I can only attribute this to the fact that most people don’t have time to read their feeds every day and it would take a bit to unsubscribe anyway.

Another aspect of marketing is often forgotten and I wanted to touch on this. Link building.

For those of you who are confused by this term, link building is the act of acquiring links to your website in order to climb the search engines ranks. The more links that point to your site, the higher your site will climb, especially if they are hyper linked with the appropriate keyword.

What most people forget is to market their site with this in mind. They setup a blog and hope that this is enough to drive traffic to it. Unfortunately it isn’t.

Here is what you can and should do if you want search engine rankings and with that a flood or traffic.

6 Methods to help you build links to your site

1.) Blog comments: dofollow WordPress Plugins like Alex uses here on his blog are ideal to make the most of your link building exercise. They are designed with you in mind, meaning you can use your keyword to link back to your own site when you comment.

But remember one thing though, do it properly, immerse yourself into the blog conversations and don’t spam, otherwise you comments will be trushed and your efforts were wasted.

2.) Build free websites to point to your domain: You can build Squidoo lenses, HubPage hubs and Blogger blogs to generate more incoming links to your own site. All these help to give you more authority. Especially if they are within your niche topic.

3.) Bookmarking: For every bookmark you make on one of the social networking sites like Technorati a new incoming link to your site is generated. Over time this will generate a compound effect.

4.) Tags: The same goes for tags. Every tag you insert into your blog post generates a separate page with a new link to your site. Be careful though. Don’t spam this, you will want no more than 10-12 tags per each post.

5.) Blogroll exchanges: As boring as they might sound, blogroll exchanges are a great way to build links to your site. Preferably you want exchanges from blogs within the same niche (topic).

6.) Article marketing: A powerful way to build more links is through article marketing. If you submit them to a popular article directory like Ezine Articles, you will garner a new incoming link for every time somebody uses your article on their site. This is made possible through the footer in your article that needs to give credit to you.

If you make it a habit to consistently build links to your site, your site will keep growing in authority and before you know it, you have a powerful blog or website that ranks well on Google.

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About The Blog Author

Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook

23 Responses to “Link Building – The Forgotten Aspect Of Marketing”

  1. Rod says:

    Don’t forget blog carnivals – a great way to get free backlinks. (That’s how I found this site)

    Rods last blog post..Collect traffic and backlinks by participating in Blog Carnivals

  2. This is really truth. We really ignore the link building. One of my client had a site developed and while site was live for a week and he was all the time waiting through “Live Person” that visitors will come and he will communicate Live with ‘em. As web developer i myself had no idea, since 2005-06. Unless you own a web site and willing to research you simply can’t figure out its importance.

    azs last blog post..Making Money Online with Free Games and videos Downloads

  3. As a main link building tactic I use directory submission. It is a easy and fast with a directory submission tool. Plus, I can have different titles and descriptions or my website what is important for link building.

    Julias last blog post..Long Tail Keywords – Incredible Free Traffic Secret

  4. Susan says:

    #2 – is very true. I’ve seen this tactic used quite often.

    Susans last blog post..Not So Serious

  5. Deanna says:

    Excellent article and I have to admit this is one area that I do fall short on. I do some article submission because I write articles for my blog so it’s easy to submit them, when I remember, to an article directory, but beyond that, I don’t really do too much of anything. I have gotten better about tagging, but just recently.

    It’s one of those items on my ever growing ‘to do’ list. So much of my time is spent just working on the posts since I usually do between 2 and 6 a day. Not posting regularly definitely shows in my traffic.

    Maybe if I concentrate on links a little more I can back off on so much posting and give myself a break…. nice thought!

  6. TheSpot-er says:

    Deanna,

    It is one single most important action for your blog – build incoming links. While creating great content will guarantee that you get some link love and grow your authority status – building links speeds up the process.

    Alex

  7. izwan00 says:

    another way to get links is via 3-way link exchange. It giving more value than 2-way link exchange and thanks for the tips.

    izwan00s last blog post..The Importance of One Way Link

  8. I don’t think its gonna sustain for long. I have been reading many web masters are started facing penalties by both dropping PRs and rankings by using 3 way link exchange, esp who use tnx kind of services.

    azs last blog post..Work at home or Work from home – A Myth or Reality

  9. i agree. it can be rather easy to forget to continue to accumulate backlinks, when it’s sometimes more interesting to do on page optimization, or maybe set up another blog. :) which is why i’m glad plugins like keyword luv and comment luv exist. they take do follow blogs and make them into even more efficient backlink generators, while being able to engage in conversation in the process. :)

    koujis last blog post..haiku poem: welcome

  10. Gaje Master says:

    I had a lot of traffic coming to my blog from other blogs linking to post but my blog crashed and all those links were nothing but dead links. I am slowly rebuilding my back links but eventually i plan to have enough that people will be talking about my blog the way that they do Garry Conn…. Some day……

    Gaje Masters last blog post..Get Blog Traffic: Month Long Tutorial

  11. I guess it’s no surprise that I do DoFollow blog commenting, but I really should take up a few other link building strategies from your list.

  12. Kabon Busby says:

    May i suggest. Active in forum also can gain your visitor to the website. Especially when we already post many article in that forum. Many people already know who you are and you can get free back link by putting link in the signature.

    But for me, i prefer bookmarking then forum. Because i can express my self by joining more social networking or social bookmarking.

    Kabon Busbys last blog post..My Pagerank Toolbar not visible

  13. You’re completely right… especially about the subscriber thing. Feeds, subscribers, etc — it’s all a very small part of the larger game. I’ve always targeted the search engines because no matter what, SE traffic is win-win. For example, if I have SE traffic and I disapear for a month, I’ll probably still come back with a high subscriber count, and my traffic doesn’t take a big hit. No matter what the strategy, SEO compliments it.

    Shaun Connells last blog post..How to Invest Online

  14. Eric says:

    Great Article Alex!
    Great descriptions too. Actually I have tried these all for my one and a half year old website(which contain information about different stuff) except for the article marketing which I don’t do because I believe content is king and cant give my priceless content away like this, but nothing seems to work for me. Google doesn’t count my backlinks, the DOFOLLOW ones i am talking about.

    One thing more I want to ask, where does directory submissions stand in link building? (I have tried this too for my site and after getting static back links from around 600 directories google’s count for my directory back links is only 4).

    Erics last blog post..Benefits of Submitting to Link Directories

  15. Eric says:

    Great Article Monika!
    Great descriptions too. Actually I have tried these all for my one and a half year old website(which contain information about different stuff) except for the article marketing which I don’t do because I believe content is king and cant give my priceless content away like this, but nothing seems to work for me. Google doesn’t count my backlinks, the DOFOLLOW ones i am talking about.

    One thing more I want to ask, where does directory submissions stand in link building? (I have tried this too for my site and after getting static back links from around 600 directories google’s count for my directory back links is only 4).

    Erics last blog post..Benefits of Submitting to Link Directories

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