Have you finally decided that it’s time to establish a presence on Facebook? If the answer is yes, then you have made a great decision because with more than 750 million active members, this is arguably the best social network of the bunch from a marketing perspective. Facebook provides its loyal users with convenient access to an arsenal of great tools, but when it comes to communicating with your audience, it doesn’t get any better than the simplicity and effectiveness of the newsfeed. Through the newsfeed, you can keep your audience up to date with everything you have going on and more importantly, strike up meaningful two-way dialogue.
The newsfeed is undoubtedly the heart and soul of Facebook communications, but is there an ideal time to post your marketing content to the network? Definitely. According to statistics, 2 pm to 5 am, which ironically, is when the average marketer or page administrator is likely to have the least free time to post content on Facebook, is also the time when posts receive the most action. This is a huge range, obviously meaning that there is no one right time for every social marketer. Luckily, there are some relatively easy things you can do to determine what is the best time for you specifically to post content on Facebook.
Learn From Your Competitors
If you are a relative newcomer to Facebook, it may be wise to use your competitors as a means to base your post timing strategy. Competitive analysis is a very effective business tactic so don’t hesitate to pull this one out of your deck and use it. Either use the site’s internal search feature to find businesses in your industry with pages that are similar to your own, or conduct a more organized search by accessing the categorized Pages listing at the “facebook.com/pages” URL.
Monitor Post Activity
Another simple but effective way to determine the best time to post your marketing content to Facebook involves monitoring the activity associated with your posts. For example, if you regularly post your content on weekday mornings and typically have a lot of responses by noon, this means that you are already on an ideal schedule. On the other hand, if the content you post around 2 am is often ignored, this is a sign that you may need to find a better time to make updates.
Let Your Audience Decide
Perhaps the best way to figure out what is the best time to post on Facebook is to simply let your fans decide. If your audience is primarily comprised of everyday workers stuck in the 9 to 5 grind, you may want to try to catch them around their lunch break or near the end of the work day, times when they may have a bit of leeway that allows them to relax and do some Facebook browsing. When taking this approach, remember that Facebook is a global phenomenon, so you may need to add some flexibility to your posting schedule to accommodate fans in different locations.
These are just a few examples of how you can figure out when is the best time to post your marketing content on Facebook. Feel free to give them a try and see if they help boost your response rates.
Guest Post By: Francis Santos is based in the LA area and an up and coming writer for Benchmark Email, a service with a free email marketing option. In addition, Francis is an editor for other popular news blogs.