Over 122,500,453,020 emails are sent over the internet every hour. As a marketer, you need to find a way to get your emails noticed in your prospective or current client’s inbox. Here are some of the inputs to use in order to improve your success in email marketing.
The first tip is your subject line. You need a subject line that gets your recipient’s attention. In addition, ensure that your subject line is well punctuated in order to give the desired effect, and you lift engagement when you use capital letters. In addition, you can add the recipient’s name to the subject line in order to gain more attention.
It is imperative to look into the details of the subject line. Keep the subject to a minimum of 50 characters in order to gain some engagement. Personalizing the subject line ensures that you get the attention of the email recipient.
Second, you need to ensure that you look into the content of your email. You need to use clear simple English that does not give away your salesperson agenda. Sell your product or service without actually selling. The main key is to find out the type of content that your marketing target needs to hear. When you know what it is, it is easier to gain their attention. Your clients are more interested in the information that you give them, compared to the sales gimmick you use to gain their attention.
Your message in the content section should fulfill the message you promised in the subject line. Give more information about the subject line or else, your prospective client will just be turned off and delete your mail or unsubscribe from receiving your mail. For instance, if the title was “Timothy Here is the information you ordered”, the content should give information relevant to a previous mail that required further clarification on your products and services. Remember, less is more.
It is imperative to be creative in your emails. Your client wants to know the answer to a good question in the subject line or first line in the email content.Ensure that you do not disappoint with the follow up content to the question. Be creative and remember that color counts. Use orange or red for optimal effect in your emails. Use it at the beginning of the message or at the end.
Third, remember to use A/B testing in order to improve your marketing campaign. The metrics from emails read will reflect in the traffic that your website receives. If the A/B testing shows that there is no increase in the number of emails you receive on your site, then you are sure that your email marketing campaign is not gaining any results.
Use a random sample from all those clients in your mailing list. It should be a size-able amount in order to gain some good statistical result on your email marketing campaign.
Be sure to use a responsive design for your website in such a way that you are sure to gather proper data on your email marketing campaign.
Avoiding the spam folder in email marketing efforts
With the war against Internet Service Providers and spammers filling in mail boxes, it is necessary to find out how to get to the inbox of your clients. Your marketing efforts will suffer greatly if your mail keeps going to your client’s spam box. The reason for this is that most people automatically deleted or ignore the spam folder until it auto deletes. Here are some tips on how to do this.
Avoid purchased lists
You may wish to grow your targeted lists of clients by millions overnight. However, these purchased lists are a ticking time bomb. You will devastate your reputation as a sender if you keep bombarding them with mail they do not require prior to first getting to identify yourself in person. Therefore, quit buying email lists and look for a different way to sort the issue.
Consider your words
Spam filters look for various words when analyzing content to send to spam. Words such as buy, free, and promo among others are sent directly to the promo. Link your mail to legitimate sites that have reputable domains. Consider the size of your mail and use a maximum of 30kb. Ensure you balance your text to image ratio. In addition, host images using credible services only.
Use a reliable Email Service Provider (ESP)
ESPs are evaluated based on reputation of the domain the client uses to the reputation of the sender’s Internet Protocol (IP). As a marketer, if your ESP scores low on the IP adders, your mail goes directly to the recipient’s spam folders. You also risk being blocked by providers such as Yahoo mail, Gmail and hotmail.
There are ESPs you can use that ban spammers and solicit emails for their platforms. Use these types of ESPs, as they have great credibility and will always go to the client’s inbox.
When you use a dedicated IP service, then you need to know what kind of certification they provide. Once they audit the type of mail that you send to your client, then you can gain certification known as “Sender Score Certified” status. This guarantees that your mail goes directly to the inbox of any ISP your client uses. Naturally, the service is not for free, however, the money you use should be returned by gaining increased conversions.
Avoid using dirty tricks
Most of the practices that were effective in the 90s and early 2000s are no longer effective. In fact, they may lead to permanent damage to your delivery ratio. They include
- Hash busting: using random characters in order to confuse spam filters, words like F.ree. P.r !ze
- Deceptive lines such as Re: or Fwd that tend to show that there is continued communication with the prospective client.
- Misleading claims such as “you have won a Prize”
- Hiding text inside of images is also a definite sign that your email will be marked as spam
In order to succeed in email marketing, follow the above guidelines and you are well on your way to success.
Author Bio: Jack Dawson runs among the highly respectable Orlando SEO Company which online retailers love. For more information and guidance, visit his site.