alex sysoef

How to Find New Themes for Your WordPress Blog

What messages does your brand communicate to customers?  Do they relate to products, services, and company commitment to customer service?  Those sentiments planned as well as others, but how are you going to present them to your targeted market?

Consider two, competing newspapers, covering the same story.  How can one attract more attention and readers?  Presentation is extremely important.   Bloggers understand the similarities and the need for eye-catching presentation.  A number of WordPress themes help bloggers frame content in specific and aesthetic fashions, using a barrage of designs and functions.

Consider Content

Content is not limited to text.  Bloggers present pictures, videos, comic strips, audio files and more.  What varieties of content do you plan to feature on your blog?  It’s important to plan beforehand; you need ensure the best reception.

For example, a photo blogger would seek a theme, allowing for big, crisp pictures, downplaying other visual element on the page.  In another scenario, a comic-strip blogger may desire affiliate ads as well as other commercial calls to action.

Consider the type of content destined for your blog, and then select an aligned theme.

Responsive Design

Responsive design is a process, facilitating the page’s ability to adapt to a browser’s chosen device, such as an iPad or smart phone.  This allows for better reading and minimum modification, enriching the interaction with your company’s blog.  Is your theme responsive?  More importantly, what does your competitors’ sites look like?  Are they better servicing their browsers and your potential customers?

Choose a theme with a responsive design.  Research reflects a rise in mobile phone and device usage, influencing browser behavior and preference.

Abundant Widgets

Consider the content as well as the functionality of your blog’s pages.  Will browsers see former posts, get alerted of upcoming posts, have opportunity to connect with your executives on major social platforms?  Widgets allow for more browser engagement, serving as calls to action.

Some minimalistic themes limit the number of design and widget options.  Gain a clear understanding of particular widgets function.  How can they be used for better engagement in servicing the target market?

Constant Customization

An abundance of WordPress themes exist, some free, others paid.  However, minimalist themes don’t allow for many options, limiting online opportunities.  Seek themes with many customized options; customization enables your company to better serve readers, facilitating chances of return visits, well-engineered calls to action, and eventual sales.

More options allow for A/B testing.  Would your readers be more likely to sign-up for newsletters if introduced via an overlay message?  Would they be more likely to download a company’s book if offered to the left or right of the main content?  You won’t know until getting results, by employing constant customization.

Get started; survey themes; and, download several of them, getting closer to a desired final product.  A/B test the targeted market’s reception.  Make your theme optimized for user experience, not personal taste.  Think like your market.  Which themes best suit your intentions for them?  What themes make it easier to digest messages and follow through on offered calls to action?  What themes facilitate repeat visits and prolonged on-page time?

Bobby Campbell is a WordPress consultant. She enjoys passing on her knowledge online so those new to blogging can benefit. For fast internet in your area, visit the CLEARinternet.com/products link.

Filed under Blogging, Free Themes
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26 Responses to “How to Find New Themes for Your WordPress Blog”

  1. Okto says:

    Great tips. I think content consideration is important today. If we like to give something different then sometimes we want to provide different kind of content. Having known that the themes support this purpose will ease our blogging experience

  2. Maddy says:

    It really difficult to find a responsive theme that is compatible with every device. After running my blog for 4 months, i came to know that my theme is not responsive and i changed it by taking huge risk with my SEO.

  3. Tommy says:

    Thanks for sharing this is very helpful! I’ve only just started using word press for my blog and found its a pain when testing out my site on different devices as they aren’t always compatible.

  4. Travis B. says:

    Great post. The one thing I hate most when searching for a theme is all the sites that claim they have free themes but only link to paid download options!

  5. Martin says:

    Thank you for a well-written article. Searching for a good theme is such a jungle. Too many half-done themes out there. I would love if you made links to some of the good places out there, that not only makes good themes but also keeps them up-to-date as new versions become available of WordPress. :)

  6. Ramesh Kumar says:

    thats are the great tips for the newbie bloggers like me…. thanks for share.. now i choose blog themes according to your tips…. thanks….

  7. Dhams says:

    understood all points and on the way to find best theme but most of the paid themes doesn’t fulfil my requirements and i am 0 on php changes and css changes… struggling to get someone best to develop/customize one for me… if anyone in ur circle forward me plz thanks

  8. Rupak says:

    I’ve changed my themes several times because non of the free themes satisfied me. I still use a free theme now but I’ll changing it with a premium one. I’ve a question in mind that is whether frequent changing of themes hurt seo. Your advice will be a great help to me. Happy blogging Alex sir!!!!

  9. Jake says:

    you know, there is a struggle between two schools of thought about customizing a wordpress blog. One is about keeping it simple, the other one is to add all the plugins necessary to make it cool.

    I think that a blogger needs to find a good balance between clean designs and complete customizing. It also depends on the audience. An hitech audience would love all the latest hitech plugins etc etc

  10. John says:

    this will help to maximize the chances of writing a mature and a well content blog….the tips are really helpful…

  11. Wayne says:

    I wish I would of come across these tips when I first started. Taking the proper time to really evaluate everything you need in a WordPress theme takes time. It seems whenever I finally think I have what I want up comes something new I need to include.

  12. Helen Wright says:

    Hi,

    Themes or the titles have got a major role to attract the readers. I agree that proper content and designs are also needed. Thanks for sharing these tips

  13. Salman Khan says:

    I always use the Premium WordPress Themes for my sites. But you should find your theme as per your needs and title of your blog. The Above tips can help several new bloggers to find good and relevant theme for their niche.

  14. Alex,
    Nice blog post. It will help me a lot while choosing a wordpress theme. Can You suggest some responsive designs?

    Regards.

  15. Lisa says:

    Hi,
    Alex

    I got many information from your content and thank you very much. And clear my some questions about blogging. Thank you Very much dear.