WordPress 101: A How-To for Beginning Bloggers
So you want to start a blog? Fantastic! We’re here to help with some easy tips for getting started on WordPress.
The blogging tool utilized by millions is a fantastic vehicle for getting your wonderful words out there for all to read, with limited setup time and the easy ability for someone with no web development experience to get started. Here’s how you do it!
Determine the theme and target audience of your blog. What topic(s) are you going to be covering with your blog? In general, who is the audience you are going to be targeting? Who is going to read your content most? You’re going to want to gear your content and offerings to them, and write consistently in a voice that speaks to them.
Name your blog. Next you want to name your blog, as one of the first questions WordPress will ask you in the registration process is to create a domain name and then a blog title. Many of the obvious ones will already be taken (WordPress will let you know if your choice has been taken), so you may need to get a little creative with this. Try to make it something your fans can easily remember – it’s helpful when the domain name matches the blog title for so that both are more memorable.
Determine a description for your blog and associated keywords. Think about what you would say if someone asked for the ‘elevator pitch’ on what your blog is about. Create a quick synopsis so that anyone who comes to your blog’s homepage can quickly tell what your blog is about. One to two short sentences will suffice.
Next, you’ll want to think about which keywords your target audience will be typing into Google or another search engine that would have them come upon your blog posts. This helpful post by Smarta.com can walk you through the process of selecting the right keywords.
Pick a theme. How do you want your blog to look and lay out? WordPress has multiple templated options for laying out your blog that allow you to have zero HTML experience. All you have to do is plug in the content you want people to see!
Now start writing! Give this part some thought as you want to be sure you are writing high-quality content that people want to share (or no one will ever find your content). You shouldn’t have to labor too much over your blog posts, but they should contain a few key components: a title, an intro, a body that proves what you are stating in the intro, and an outro, all of which utilize your keywords.
Definitely use at least one image if not two in every post. Images break up the monotony for a reader. People don’t like to read big chunks of copy at a time. Try to find free stock photography online that is complementary to what you are writing. Consider using humorous imagery – people love to have a little chuckle in seeing how a photo relates to a post.
Use WordPress’s All-in-One SEO to draw attention to your blog. Follow the steps in WordPress’s All-in-One SEO, which will help to search engine optimize your blog.
Tell your friends or fans on social media about the blog. Put a link to your blog on all of your social media pages, as well as on your website if you are a business. Don’t be shy about asking people to share your posts, as that is the best way for others to find out about your blogs. The good news about WordPress is that it has social media icons on it so that people can easily share your blog posts from the blog itself.
Happy blogging to you!