Coined in late 1999, the term, “blog,” was used to describe the process of content published online by individuals covering a wide range of topics. With the proliferation of the Internet, blogging has evolved into a global phenomenon where people post content and media on subjects ranging from current events to cat picture memes to love. With so many bloggers vying for top search engine results and viewers, publicizing your blog has become just as important as the content that you produce. One of the best ways for bloggers to do so has been to leverage different social media outlets. This article will cover some reasons why you should use social media marketing to publicize your blog.

Picking a blog host is an important step in setting up your blog for future social media marketing campaigns. For example, WordPress and Blogger, two popular blog platforms, allow for users to link their Facebook and Twitter accounts in order to automatically signify when your publish new content. Furthermore, these established platforms have integrated web forms which allows viewers to opt-in to subscribe to your blog, providing you another way to track the traffic that you’re getting. Although the time saved in manually updating your social networks may seem trivial, the ability to aggregate your social networks (and subscriber listing) into a centralized source will reap dividends if your blog starts to gain traffic.

Touched upon earlier, having a social media presence will help you develop an online personality and brand that viewers can discern and learn to trust, essentially helping you drive further traffic to your blog. Facebook, Twitter, and Google+ allow you to interact with your friends and social networks, and other platforms such as Digg, Reddit, and StumbleUpon allow you to share interesting pieces of information to potential viewers.

Having an online presence will provide you opportunities to interact with other like-minded bloggers. This is particularly important for students taking online classes or others who don’t have the opportunity to frequently interact with people who share their views. Similarly, given the importance of search engines in helping people find relevant news and content, building relationships with other bloggers is a great way for you to develop your blog. If you find content that you like, comment on the blogger’s article and they will likely do the same. After building a relationship, you could possibly write a guest article on the blogger’s website, which is another way you can gain traffic to your own blog.

One important aspect to keep in mind when using social media marketing techniques is that maintaining your social networks is a full-time job. Commenting on others’ blogs, replying to comments on yours, and sharing insightful information through your social platforms shouldn’t be restricted to work hours. Furthermore, building a solid network takes time and effort; growth starts small and builds exponentially. Initially, you might have to put several hours into building just a few followers, but with constant work and quality content, your social networks will become the perfect complement to your blog.

Guest Post By: Lindsey Wright is fascinated with the potential of emerging educational technologies, particularly the online school, to transform the landscape of learning. She writes about web-based learning, electronic and mobile learning, and the possible future of education.