Most businesses on the internet believe that the magic happens on the affiliate site. Sure, your sales conversions will be coming in from your e-business site, but I’m here to tell you that there is a lot more to affiliate marketing than just having that. There’s a very easy way to boost traffic to your pages, which will consequently lead to more sales being made without having to resorts to the usual SEO tactics, most of which are being policed strictly by Google now. Friends, I’m talking about blogging.

Yes, blogging. It used to just be about creative expression and letting like-minded individuals know of your day-to-day activities, but the medium has grown into its own and can now be used as a source of profit. It’s a simple, effective marketing tool. Even juggernauts like Google and Gizmodo have one, so why shouldn’t you?

If you remain unconvinced, here are the top 5 incredibly good reasons why you should consider putting up a blog for your business.

A blog can be the face of your business. You want to be an accessible entity to customers, may they be potential or regular. A blog becomes your official internet representative, an extension of your business ideals and philosophy.

A blog is a FREE and easy way to inform your audience of what’s hot. Don’t limit yourself to promoting your own products, be generally informative and include topics about your company, your business practices, and your goals and outlook. Transparency is key, and people respond to it. Sharing insights with your customers gives them a glimpse on how you run your business and exactly what kind of people it is that they’re giving their hard-earned money to. Also to this end, delivering quality content will translate to web traffic, which will then translate to your desired end result, which is more people checking out your products, which means more profit. Be smart and make your blog part of your marketing campaign.

A blog establishes your web presence. Aside from the usual advertising tricks you can employ on all the social media networks like Facebook and Twitter, having a business blog is a great way of making yourself known on the internet. You can also use it for link exchanges, which, as we all know, increases web traffic. As long as you have quality content, it won’t be hard to generate that traffic that turns into profit.

A blog is a faster way of delivering updates. You can post the smallest update on a new product you might be developing, and it should take little more than an hour to satisfy curious customers.

A blog will open up new business opportunities. When casual visitors find something they like on a blog, whether it’s the content or the writing style of the blogger, chances are they’ll bookmark it and return for more reading later. It’s a win-win situation, both from a business and a marketing standpoint.

About Author: George S. is writer, blogger and also an advertising consultant who works with several online businesses such as JAF Gifts, a provider of party equipment specializing in wedding centerpieces.