The Medium and the Message: Blogging vs. Micro-blogging
The landscape of the world wide web is changing constantly and frequently. A long time ago, blogging was all the rage – people wrote media rich content without thinking about such things as character limits or post length. Nowadays, the trend seems to be leaning towards who can get content out the fastest, in the most concise manner, almost like news reporting – being at the thick of the action, where it happens, when it happens. Micro-blogging has become a powerful medium, almost as powerful as traditional blogging. Blogging and micro-blogging each have their own sets of pros and cons. Both platforms reach audiences on different levels. Today’s question is: which platform should you spend more time and energy on?
Blogs used to be incredibly informal in the olden days – or as olden as you can get in the fast-paced environment that is the internet. They were simply places where one could write about their day-to-day events, treated more as personal journals than news carriers. All of that has changed. Blogs have taken on a more formal tone and more rigid standards, and those who are serious about the craft spend hours upon hours agonizing over structure, composition, and content. Here, deeper thoughts and bigger ideas are key.
As more time went by, people’s attention spans dwindled. It dwindled even more with the introduction of microblogging and Twitter, which receives 8 billion page views a day. It’s so popular; the website frequently goes down during key peak hours of the day, despite massive and continuous server expansion. The ability to post a thought or a concept just as it occurs to someone is a huge draw, as is the fact that Twitter is a very real-time kind of platform. Its audience is easier to involve, and the process guarantees instant gratification, both for the blogger and the reader. No more waiting around for reactions to your tweet – if it’s interesting enough, chances are one of your followers will retweet it, or reply to it.
On the one hand, creating a true masterpiece of a blog post takes time and energy – a lot of time and energy. On the other, microblogging has a very temporary sense to it. One well-composed tweet will be replied, retweeted, or favorited, but it won’t hold the attention span of an audience for very long. So the best way to go about your blogging business is still to do both, troublesome as that may be.
While it may seem like the Age of Formal Blogging is coming to an end, there’s no way that micro-blogging will replace it entirely. For one thing, it’s impossible to tell a story in 140 characters. It’s impossible to create a guide in 140 characters, too. Most of the content that the people want still exist in the form of well-written blog posts that they can read when they have time or when the need arises. The best way to keep up with the changing times is to splice the mediums together: there are websites out there where you can combine blogging and microblogging, like the popular Tumblr, which is now getting a whopping 8 billion page views per month, according to TechCrunch. Alternatively, you can use Twitter as a way to announce when you have new blog posts available, and to engage your audience with questions or thought-provoking messages.
You’re missing out if you trade in one for the other, so at the moment, don’t choose. Do both, invest and compartmentalize wisely.
Author Bio: George is a marketing manager at Cardprinting.us, an online provider of plastic cards and key tag printing services.