These days, it seems like everyone is blogging. Your 10-year-old niece probably has her own blog! If you’re looking to monetize your blog or use it to provide a service and not just ramble on about what you think about the latest Britney Spears album, then you need to find ways to set yourself apart from the competition. If you’re already providing regular, quality content, perhaps it’s time to add another level to your blog by adding a podcast.

Podcasting isn’t new, but it hasn’t yet become as ubiquitous as blogging. By creating a podcast that has as much quality content as your blog, you can help drive traffic to your site and raise your visibility. Here are a few of the top reasons that adding a podcast can help your blog:

New Audiences

Creating a podcast automatically opens your blog up to new audiences. Some people just don’t have the time to read updates from the dozens of blogs that may strike their interest. But they may have the time to listen to podcasts from those blogs on their commute into work each morning. Audio is much more accessible for some, meaning that you open up your potential audience significantly, just by presenting content in another medium.

Higher-Level Content

Podcasts allow you to present a new level of content, one with higher quality of information. For example, if you have a creative blog, video podcasts can allow you to bring tutorials to life by showing how to perform the steps in real time. Blogs about music or books can be brought to life with audio of the music or a reading. Lifestyle and personality blogs benefit by bringing your voice directly to your audience.

Podcasts help bring the material to life, and they help audiences approach and understand the material in a new way.

Direct Audience Communication

Podcasts allow you to have a conversation with your audience. While writing requires that you convey the appropriate tone — which can often be difficult to do — in order to convey your message, a podcast presents your voice exactly as it is. Podcasts allow for a more informal style that creates a conversational tone. It makes your blog more accessible, your content more accessible, and you as the host more accessible. If you have a great personality or a nice speaking voice, all the better!

Increased Traffic

Finally, a podcast can help drive traffic to your site. Not only will it bring in new traffic by doing all of the above — presenting your site to new audiences, offering higher-quality content, and offering direct communication with your audience — but it also opens your blog up to new avenues of promotion. With a podcast added, you can now promote your site through iTunes and other podcasting directories, gaining even more notice and more traffic. Just be sure that your focus on quality remains the same: You may be able to get them to come in, but you also have to get them to come back!

Guest Post By: Alexis Bonari is a freelance writer and researcher for College Scholarships, where recently she’s been researching special education scholarship programs as well as sports management scholarships. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.