These days, blogging is a big part of many people’s lives. Whatever the subject of the site, it is a chance for writers to get their opinions out there and share tips, thoughts, ideas and news. The number of blogs out there is growing all the time, which means increasing amounts of competition. If bloggers want to get noticed, they need to make their site stand out from all the others out there. Here are some tips that will help you improve your blog and hopefully blow the competition out of the water.
Keep the content coming
If you want people to stick with your blog, you have to give them something to keep coming back for. You should be creating a steady stream of content that is of a high quality and fits in well with the theme of your site. This does not mean publishing new blog posts every hour, in fact you want to avoid bombarding your readers with too much content. However, do keep it in a steady flow, posting regularly and consistently.
Interact with readers
If you communicate with those reading your blog, you are much more likely to keep them interested than if you kept your distance. Enable comments on your site and respond to them yourself, as this will show your readers that you value their opinions. You can also ask them for feedback, which may give you some ideas of how to improve your blog.
Add tags to posts
When you write a new blog post, it is well worthwhile adding tags to it. This does not take long to do and it will drive additional traffic to your blog. It will also organize your topics well and help your readers to search for particular posts on your blog.
When you want to spice up your blog posts, images are possibly the best things that you can add. They have many good functions, from further explaining the points you have already made, to simply making your post more eye-catching. Colorful images will make your pages pretty to look at and will encourage readers to stick around.
Use a blogroll
Add links to sites that you like in a blogroll. If you do this, the owners of the sites are likely to link to your site as well, by way of reciprocation. This will get links to your blog on other sites and hopefully their readers will click on it. When they are taken to your site, if you have made your posts attractive and interesting, then you have a good chance of turning them into regular readers.
Set up an RSS feed
When you publish new content on your blog, you want your readers to know. An RSS feed will help you do this, so your readers can keep track of when you post and also read your content quickly and conveniently. Set up a button on your site that they can easily click on and connect with you.
You should see your blog as one channel among many for you to engage with readers. By registering with Twitter (not to mention Pinterest, Facebook and other social networking services) you are taking your posts to a slightly different audience. Tweeting about your latest blog post acts like a slightly more personal RSS feed, but you can also broadcast and engage with others without having to write hundreds of words – in fact having to limit yourself to 140 characters. Just remember to use the same name for your Twitter account as you have for your blog.
Offer something different
In order to stand out from the crowd, you should be offering your readers something different, something that they have not seen elsewhere on the web. Include opinions in your posts or write them from a unique standpoint. It always helps if you write about current issues, which most people want to find out more about and are in the process of forming their own opinions regarding. Include content that is interesting and unusual and show that you enjoy writing it. If you do all of this, you stand a good chance of improving your blog and building up a strong following.
About the Author
Reese Jones is a tech and gadget lover, a die-hard fan of iOS and console games. She started her writing venture last month and writes about everything from quick tech tips, to mobile-specific news from the likes of O2, to tech-related DIY. Find more about her and her work at Reese+ and iamrjones.