If you’ve been using the internet for awhile, you’re probably aware that there are no shortage of blogging platforms available to users who want to share items of interest with their readers. Two of the most popular, WordPress and Tumblr, are both great at what they do, so it’s no surprise why people usually turn to them first. That said, each functions quite differently and may not be ideal for your individual purpose. To know this, there are several questions you should ask yourself before you decide on a platform.

What is My Purpose?

Determining the overall purpose of your blog is one of the first steps in determining which platform is right for you, as WordPress and Tumblr tend to gravitate towards different markets. WordPress  feature-intensive layout allows you to build an entire website framework around your blog and integrate your site completely into the platform.

Tumblr’s main focus is what is called “social blogging.” Instead of focusing on commercial concepts, they strive to provide an atmosphere conducive to short interactions between users.

How Important Are Customization Options?

While Tumblr does have a fair amount of custom layouts and templates available, they pale in comparison to the many options offered by WordPress and its users. However, many users aren’t comfortable or simply lack the time needed to download plugins, install themes and customize them to their liking. Instead, they are content to use what options are readily available to them and can be applied in minutes. For these users, Tumblr may be the best option, but if you really want to create a one of a kind experience for your audience, you’ll be better served with WordPress.

How Will I Connect With My Audience?

Tumblr excels at providing social tools for its users and actively encourages readers to check out blogs of similar content and interest. The framework allows users to easily “follow” one another and obtain updates on the latest goings on.

While WordPress does have the capability to share items socially with others around the web, these are not built in and must be installed. Obviously, this is a major turn off for users without the computer knowledge to do so.

Who Will Host My Blog?

If you plan on using your own domain name, you should know that there is currently no way to redirect your Tumblr blog directly from their site. You can install the platform on a third party hosting company, however. For some users who want to write casually or focus on the content of their blog, this may not be an issue.

WordPress provides a free hosting service much in the way Tumblr does, although your readers never have to know thanks to seamless URL redirecting.

It’s also worth noting that WordPress has limited functionality when not installed on a separate server, so if you want to take advantage of all of the themes, widgets and other cool add-ons it has to offer, you’ll want to get your own (free) copy.

Whatever platform you choose, you should carefully consider not only where your blog is now, but where it will be a year from now and how that will affect your decision. While it’s possible to make a change later, choosing correctly now will save you a lot of future headaches.

Guest Post By: Charles Dearing has worked extensively in the web hosting industry. He is also an avid blogger and he enjoys sharing his hosting insights on various blogs. Visit Whoishostingthis.com to read reviews on popular webhosts.