Content marketing is on the rise and an increasing number of companies realize that having a blog on their websites is not only a practical SEO tool, but an important web presence that helps enterprises connect with their target audiences. Blogging is an excellent strategy for building a community of loyal followers and growing into an authority in your field. Here are some tips to help you blog and grow your business.

1. Learn more about your target audience

Writing blog posts without full understanding of your audience is like writing in a vacuum – basically a loss of your time and money. Before you start sharing your expertise, take some time to learn about your target audience – you’re creating this blog for them, not for yourself. Showing off your knowledge isn’t going to bring you any benefit if people already know how to deal with the issue.

Identify consumer groups you’d like to engage and learn about them as much as you can. It’s a good idea to create buyer personas to constantly remind your marketing team who they’re addressing. You can try interviewing your customers through polls or special contact forms – just make sure to reward them with promotions or bonus cards for sharing this information with you.

Once you have a firm grip on your audience, you’ll be able to blog about topics that will instantly grab the attention of your audience. Learning what are the main interests and problems of this consumer group, you’ll be able to create content that engages and converts.

2. Set objectives for your company blog

Before building your blog and creating a posting schedule, you should set key objectives you want to achieve through your online presence. Would you like to introduce a new product or personalize your business? Depending on what you’d like to do, there are different blogging strategies for you to consider.

For instance, if you’d like to treat your blog as a source of valuable information, you’ll need to focus on becoming recognized for your expertise and make sure your posts address specific industry problems, providing a host of innovative and practical solutions. This is how you can boost the credibility of your brand and interact with your audience.

There are many things blogging can help you achieve. From driving sales to improving your SEO, blogging is definitely worth your attention. Set your goals and deliver the best content you can come up with.

3. Build brand authority and gain consumer trust

A blog can easily become your outlet for sharing knowledge and expertise. But even if you address topics your target audience finds interesting and important, you still need to work hard on promoting your blog to make others recognize it as a source of reliable information.

Identify and engage online communities in your niche. Joining large groups, you risk being buried under heaps of content. Plus, you cannot be fully certain that such groups are engaged in your topic. If you think that sharing your posts with a larger audience will bring in more traffic to your website, you’re wrong. Invest your time in looking for communities are genuinely interested in what you’ve got to say. Listen to their conversations and once you find the right occasion, post a comment which adds real value.

Promoting your blog, be sure that you don’t look like a spammer. It’s something that every online community hates and quickly bans such users from posting. This goes especially for niche social networks which are full of highly engaged users who can be potentially interested in your brand and product. Just make sure that you understand the style and tone of the community before posting.

4. Attract and engage sector influencers

But it’s not only your target audience you should look for when blogging. Sector influencers have a significant power over online communities and engaging one in your content is your best strategy for exposing your brand to a wider audience.

Try by reaching out to them and before you ask them for help in spreading the word, engage with them and offer value in exchange. Don’t be too imposing – it’s not like you’d just come up to them in person and just like that ask them for help. The internet is no different.

It’s best to start a conversation directly o their blog or through social media. Point out that their content or something they shared touches a topic you’ve covered in your own blog post. This might get them interested in checking out your content. If they care about the same cause or you share an interest, you can easily team up and help each other address new audiences.

Moreover, if you mention an influencer in a post, make sure to let them know – they might share your content to their own networks.

5. Create a strong brand

Online branding is closely tied with your blogging effort. Branding is based on the main values of your business. It’s what you care about and how you’d like to change the lives of your audience. Sending consistent messaging is a way to strong branding – and blogging makes up for an important part of that.

Pick the right title of our blog, ensuring that you’re communicating the right message that will be reflected in each and every post, as well as your visual design. Use your blog to broadcast your message to your audience. Make sure to always have the eye on your objective and be consistent in blogging

It pays to be adventurous – you should be always on the lookout for new ways of communicating your message to your target audience. Guest post on other blogs, leave meaningful comments on posts written by others, and make sure that your core message is clear and easy to understand.

Blogging is your strongest strategy for growing your business. It will aid your marketing efforts, help you to engage your audience and score some quality leads, visibility improving the conversion rate of your website. Blogging is also an excellent method for building a strong community of followers who share your values and perfectly understand your brand, spreading the awareness further into the web.

About the author: Carol Williams is part of the team behind Navel Oranges – fruit shippers from Florida. She develops her blogging and tutoring passion showing how to grow a business with a blog.