There are thousands of blogs formed every day. People think that by creating a blog, they’re going to become a huge blogging sensation, make tons of money and be able to quit their jobs. And yet, only a few months after launching their blog, they shut it down or just let it disappear. Instead of continuing to work on it, they realize that it’s a lot harder than expected and give up. Rather than giving it the focus and attention it needs, the blogger gives up because they are not getting the instant success they thought they’d get.
Think about it, though…What else in this world do people respond to the same way? If you guessed weight loss and muscle building, you’d be correct.
Every year, people try their hardest—for a few weeks—to lose weight and build muscle. They try all sorts of products and sign up for expensive gym passes. And every year, how many of them actually succeed? Very few. The reason is because they don’t give their body enough time.
Blogging Takes Repetitions
When you hit the gym, do you lift weights one or two times and then go home? Absolutely not. You do a few sets of a bunch of reps and then go home, rehab and then go back in a couple of days and do the same thing again.
Why, then, do most people not do the same thing with their blog?
If you’re going to build a blog, you need to give it the necessary repetitions for it to really grow. That includes, at minimum, the following things:
- Writing a couple of times a week. How is your blog supposed to build bigger and bigger if you’re not adding content?
- Writing content that builds off previous articles. If you are writing about SEO, have your article about off-site optimization link to your article about on-site optimization
- Guest posting elsewhere. If you’re not constantly reaching out, getting new links and increasing your traffic, you’re not going to grow.
Do the Reps and Write the Posts
When you’re blogging, make sure to update your blog three times a week at minimum. If your blog doesn’t warrant it, obviously don’t. But, I have found that at least three posts a week is a great way to really build your blog.
Primarily, what you’re doing here is creating enough content that Google wants to come back to your website. But, there’s another reason that you do three posts a week.
There are 52 weeks in a year. So, if you do three posts a week, after a year, you’ll have created 159 posts. Each of those posts will get indexed by Google and should, over time, begin to send traffic to you. If each article sends you 1 visitor a day, that’s nearly 200 people a day. If each article sends you 10 people a day, now you’re at around 2,000 people a day.
Suddenly, you see how repetitions work. You write more and you get more indexed and each article funnels more people to your site. That’s why sites that are five or six years old, that have been publishing daily, are doing so well. They have so many articles that even if each one gets only a handful of visitors, a handful of visitors on thousands of articles is already more traffic than many active, beginning bloggers get.
Support Your Articles
You can have hundreds of articles—and I hope you get there—but if you’re not supporting those articles, you’re not going to get anywhere.
Therefore, you need to support them and help them grow. The best way to do that is to interlink your articles. In other words, if you’ve got an article that supports an article that you might have published three months ago, link to it.
What this does is direct Google to that page (links are power in this business), but it also directs people to your older article. That helps you get the visitor from being a one page visitor to a two page visitor and then hopefully, a subscriber.
So, support your articles with support from newer posts. By doing the interlinking, you can create a maze of clicking for people.
Bring New People into the Workout
If you do the same thing over and over again, you’re going to fail in working out. The simple reason for that is because your muscles get used to it.
Blogging is the same way. If you just keep doing the same thing over and over again to the same people, they’re going to get bored.
To remedy that, do guest posts and do link building. This will get new people to your blog who might not be used to your content. If they’re commenting, it’ll bring a new perspective which, in turn, will help you to get new ideas for content. You should always be bringing new people to the blog for it to work.
With working out, you want people to support you. You want to get new work outs, also. This is a great way to do it.
Blogging and Muscle Building are the Same
If you’re going to succeed with your blog, you need to work hard. You need to work diligently and not give up just because you’re not seeing the results. Few blogs have hockey stick growth. But, in three years, when you’ve been writing three times a week—or more—suddenly you’ll have over 450 articles which are all sending visitors. And that is how you’ll grow your blog bigger and bigger.
Guest Post By: Jay, like many marketers, has seen the frustration of blogging and weight loss. He runs a coupon blog that has the latest weight watchers coupon and Bistromd promo code, both products he’s used. What he has found with blogging and weight loss is that, if you try hard and give it the work needed, you’ll definitely succeed.