Trying to keep your blog fresh and active doesn’t have to be a chore. In order to maintain your blog presence, you’ll have to update constantly, and the content has to be engaging. When you’re feeling less than inspired, it may be tempting to throw your hands up in frustration. If you know how to find ideas for your content, updating regularly is easier than you may think.
1 – Keep an Eye on Your Competitors
Popular blogs of a similar nature to yours are running content. Maybe you should borrow some of their ideas. If you’re familiar what’s going on in the world of your blogging niche, check out what the others are doing. If certain topics are hot, you’ll find them written about on other blogs. From there, it’s easy to make a list of topics you should be focusing on to keep up with the times. As long as you make sure your piece on the subject is mostly original, you’re good to go.
2 – Use Statistics
Studies and information that apply to your blog topic are something interesting you can resort to if you aren’t feeling especially creative. They’ll provide information that engages your readers without you having to torment yourself to come up with something new. Creating infographics or posting studies with original transitional text pieces is easy and requires minimal effort.
3 – Tell Your Readers What Not to Do
You’re likely used to writing advice pieces or lists relating to your niche. Use Google to search for articles about mistakes or misconceptions that pertain to the main topic of your blog. Sometimes, writing what not to do is a breath of fresh air that you’ll be glad to write and your readers will be glad to learn from.
4 – Make a Reading List
If you’re having a hard time providing your followers with something to read, direct them to someone who can. Searching through Amazon or Barnes and Noble for highly recommended books that would interest people in your niche’s market.
5 – Feature a Guest Post
Featuring a guest post is both a great way to network and a great way to get a day off. Befriending writers for similar blogs is a great way to extend your network. You can return the favor at a later point, and both of you will gain readers from the experience. You can also reach out to an expert or professional and ask them to provide information for your blog.
6 – Devote a Day to Pictures or Videos
Videos and images are just as entertaining as text posts. Some readers may even find them more entertaining. Relevant memes, gifs, and pictures are easy to collect. Your readers will be inclined to share and repost these things, and your blog may even see a spike in popularity as a direct result.
Videos are also engaging, and will break up the repetition of text posts. TED Talks or lectures by experts in the field are a great way to deliver new content without having to rack your brain. Followers of your blog will appreciate the diverse perspectives on the subject that they’ll be exposed to when you offer them new viewpoints from respectable individuals. Make sure your videos and images are optimized so that they don’t slow down your page load speed.
7 – Curate New Information
Creating lists of other blogs or websites you think your readers will be able to utilize is never a bad idea. Showcase these other blogs and sites with a little bit of information on what they’re about. People will be able to visit the ones that they find appealing. This can also allow you to build better relationships with other people in your niche who will appreciate the exposure you’re giving them, and this may make them feel more inclined to do the same for you in the future.
Guest Post By: With a background in Business Administration and Management, Tess Pajaron currently works at Open Colleges, Australia’s leading online educator. She’s also interested in branding and digital media.