Creating fresh new content for your blog is a great way to attract new readers. Another great way to improve the effectiveness of the content on your blog is to freshen it up from time to time. When you update old blog posts, you actually can re-spark interest that readers may have in the content that they had previously read.
If you want to improve an old blog post, there are a number of things that you can do. Here are some of the more popular strategies for updating previous posts on your blog to make them just as appealing, if not more appealing, than they were when you first created them.
1. Give It a New Title
One great technique that you can use is to give the blog post a new title. Providing a new title will make it appear as though the post is a brand new post all together. When you combine creating a new title with updating some of the content, you end up with a fresh new post that readers will certainly enjoy.
2. Rewrite a Stronger Opening Paragraph
If you find that your old blog post just isn’t doing the job and isn’t capturing the reader’s attention, then you might consider revisiting the opening paragraph of the post. Often times when you re-read the opening paragraph of an old post, you find areas where it can be improved. You might find that the information in the opening paragraph is out of date or inaccurate. Providing fresh new content that sends a stronger message can help capture the reader’s interest and make them want to read on for more information.
3. Add More Detail
Another great strategy that can help improve an old post is to simply add more detail. You might discover that there is crucial information missing upon reviewing an old post, or it can do with some new and improved content that simply was left out when you originally created the post. There might be certain things within the post that require further explanation in order to satisfy readers. Adding more detail gives you the ability to provide sufficient information to your readers in order to give them the entire picture and not just a small sample of it. This can be very important when trying to establish credibility.
4. Include a Call to Action
You might find that you can update your old blog post to make it more effective by adding a call to action. You can have a perfect blog post that is informative, creative, and interesting and not have it pay off because you don’t have a call to action. A good quality blog post should always be followed up with a call to action, such as requesting the reader visit a squeeze or sales page if you expect to make money online from your efforts.
5. Quality Control/Proof Reading
Perhaps one of the simpler ways to improve an old blog post involves a simple check for grammar, spelling, and punctuation errors. A little quality control or proof reading is always a good thing to keep in mind when revisiting old posts and creating new posts. Not only does it make your content more credible, but it also makes you as a writer more credible.
David Walker is an internet marketer who has made an online income successfully since March 2006. I want to help as many people as possible do the same and you can access my “$100k Blogging Secret” training module for free on my blog.