When you start out your blog you need to focus in on what is most important. One of the most important things for any blog is the content. Here are four ways you can make your content stand out:
1. Content is key – Once you have ascertained what your blog content will be about you can actually get to the writing part. Content is one of the most important aspects of your blog. I say one of because with organic traffic you have to also think about the way your blog looks, but we will get to that in a minute. Anyway, your content will determine not only if your blog gets into the search engine top spots but also if readers stick around on your blog for more than a second or two. Your content should be focused not on packing in as many keywords as possible but on giving your readers information they can actually use or that they find interesting. Many successful blogs are filled with content that is not revolutionary. I am sure it has been written about before. But they get a lot of readers because they write well, have great content in a fresh way and respect their readers. You can’t expect to trick people into coming to your site and have positive long term results. Instead work on making your content the best it can be and you will see success.
2. Keep it short – Writing great content does not mean you have to sacrifice hours and hours of your life however. Great content can and should be succinct. There is no point in writing thirty pages on the beauty of cat sweaters if everyone stops reading a paragraph in. Instead make the most of limited space. Keep your content within the ranges of five hundred to three thousand words. Five hundred words are about a page of decently broken up writing. It is the minimum currently required for search engines to pick up the post as an actual document. However three thousand words are about all a reader is willing to look at. Any more than that and even the scanners will give up and go away. With that in mind it is best to keep your writing very brief and to the point. A good rule of thumb is that if you can’t sum up your post in one sentence than you are taking too much on.
3. Break it up – But, you say, I have a big topic to write about! That is great. Having a big topic that can’t be summed up in one sentence is usually a benefit if you do it correctly. The thing you have to remember about blog readers is that they are in a hurry. You have to make your blog posts short and sweet and easy to read or you will lose them. One way to do that is to create post series. This is one long blog post that is broken up into parts. Like part one, two, three, etc. This allows you to cover a lot of material in a way that will not overwhelm your readers. It also makes it appear that you have written a lot more, have a lot more content, then you really do. You can also break a post up with headers. This helps readers to stay on top of each section and not get bored and go away.
4. Use lists – Another way of breaking up content is to use lists. Lists are very popular with readers and search engines alike. As I said earlier, search engines love numbers because people search for them. If you can do a top ten list or top five or twenty best or however it suits you then you are sure to see lots of traffic. Readers love numbers because lists are so easy to scan. They can just look at the point titles and get a general idea of what that number will be about. Then if it interests them they can keep reading. Numbering your points also helps to give your readers an idea of how long your post will be. For example a list of one hundred will be far longer than a list of five.
These are just a few of the ways you can create great blog content in no time. Take a look at your blog and see what you can do to improve the content.
Guest Post By: Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.