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How many seconds do you have to captivate a web browser?  With millions of options at their fingertips, online browsers exercise a fickle nature, quickly bouncing from pages that cannot effectively address a query.  However, perhaps sooner than that, browsers may leave a page due to poor design.  Blog hosts are not only competing against other writers, but time and the fickle interests and preferences of web browsers.

Brands summons attention as a means to an end, to sell a product, offer a service, recruit money for a charity, etc.  Merely hosting a blog is not enough; hosts must invigorate readers, and great design facilitates the enterprise, involving heightened sensory experiences.  How do you enhance reader experience?

Accessibility

Readers don’t physically touch blogs, but interact in many of the same ways they would a physical paper or book.  Legibility and font command facilitate reader attention and comfort; make letters bold (preferably black) and big, ensuring great reception.  Also, choose practicality over creativity; while artsy designs look incredible, they may read horribly.  Choose a highly legible font, expediting reading time.

Blog readers approach text differently than book readers.  Studies reflect the former party scans rather than peruses text.  The notion of visible accessibility is important; you don’t want readers to feel anxiety upon looking at a page due to awkward color combinations, poor legibility and letter sizes, or too much text, which is addressed next.

Visual Stimulation

Readers feel anxiety upon confrontation with blocks of text without a ‘break,’ allowed by pictures, charts, videos, etc.  Eradicate reader anxiety, incorporating visual stimuli into posts via pictures or charts.  Teachers, while orchestrating student lessons, insert visual cues to complement oration and text, especially for students who are ‘visual’ learners.  For example, consider content related to building a birdhouse.  While some prefer a step-by-step textual guide, others flourish, seeing a graphic display of the building process.

You can’t predict the preferences of readers, but research shows positive response rates rise as bloggers stimulate readers in more ways, creating richer posts, providing readers with a robust informational experience.

Multimedia

Consider a news report related to a record-breaking event.  Aside from the dry facts about a man swimming in record time, the story’s enhanced with visual cues, like a pictures.  More than that, it would make the experience richer, seeing video or hearing sound clips of the man before and after the event.  Even better, a multimedia experience, offering text, pictures, and video, craftily blended, making it seem like the reader was there.

Multimedia widgets and blog implements, many free, are at the disposal of blog hosts who feel confident in creating a stimulating reading experience for viewers.  Think of each blog post as an event, like a catered party.  If you invest time and resources in directing attention to your party, you’d want it to be a great success.  Are you taking the time to exact proper design elements and principles, ensuring blog readers enjoy the occasion of engaging and interacting?  Make modifications now before viewers lose interest.  You want your blog to be a success; great design is an undeniable element of the enterprise.

Guest Post By: Charles Dearing is n SEO consultant. He enjoys consulting website owners about the range of services available. Learn about PCI DSS services for your site, visit the link.