3 Ways To Cross Promote Your Content And Get More Loyal Readers
So you write superb content on your blog, right? But have you ever asked yourself one simple question, perhaps had a poll hosted to discover…
How Much Of Your Existing Content Visitors Actually Read?
If you do I think you will be amazed! Blogs are known for a problems with presenting older but still relevant content to NEW visitors. You see – when someone arrives to your blog page, they assume that content is dated and in fact, people are used to that older content is holding less relevance!
I have seen many advices to battle this issue presented by prominent bloggers and even discussed my own ways to use email marketing to recycle your older content. And it works EXTREMELY well for me but right now I want to discuss 3 Simple Ways to Cross Promote Your Content And Get More Loyal Readers…
We all work hard on getting people to our blogs, get people to read what we have to say, get people to participate in conversations and finally – BECOME LOYAL READERS!
Because loyal readers is the group of people that form your core community and help your blog become popular. But if you have actually asked the question I have outlined in the beginning – you might be surprised to learn just HOW MANY new visitors leave your blog either after reading just one page or post or even right away!
It is called Bounce Rate in statistic packages, such as Google Analytics. Just go ahead and take a look at your now!
You do use analytic’s, right?
If not, you might as well stop reading now because you have no clue how people interact with your site or blog anyway!
OK, perhaps I’m being too harsh… go ahead… indulge yourself and read it but I cannot stress it enough that YOU MUST implement some form of analytic’s on your blog. So lets discuss 3 ways I have personally implemented on this blog to retain MORE of new visitors
1. Related Posts
I use a plugin “Simple Tags” (available in WordPress repository) that does the work for me and presents a list of Related Posts at the end of each blog posts based on tag similarities. Not the most advanced method but it does 2 things for me:
- Creates great internal Links structure
- Helps people find related posts – get them stay longer on my blog!
See image below:
And yes, I used a bit of custom coding to present the posts in a specific location but your Don’t Have To! Plugin comes with an option to Auto Insert Related posts for you in both – blog content and RSS Feed. Just use it and enjoy!
2. Readers Who Read This Post Also Read
This one is similar in functionality to the first but actually quite a bit different! I use a plugin called “Where did they go from here” (can be found in WordPress repository) and it simply tracks a readers pattern, such as which OTHER posts people before you read after they were done!
See Images Below:
As you can see above – plugin simply tracks post ID’s that other people read and then displays them at the end of post! Simple, effective and based on concept tested and proven to work by Amazon and many others. People love to KNOW what others are doing!
You simply provide what they want!
3. Pushing Your Content Via Sidebar
This one is the most obvious and you can do it by using Latest Posts widget available by default or using one of the custom widgets, such as one that comes with WP-PostViews plugin and allows you to display most popular posts on sidebar!
On this blog I have chosen to take a bit more custom route. If you take a look at my sidebar I have a Tabbed Widget that displays Latest Posts and Last 10 Comments. But because I want to present different option depending on which page a new visitor landed on I did a bit of custom coding.
a) When a person lands on Single Post page – I want to present the list of Last 10 Posts first and have Comments as option, because I want them to be aware of other content available.
b) When a person lands on any other page, such as Home Page, archives or anything else – I want them to see the Last Conversations (Comments) to get them involve deeper into content and go from a Summary Page into a Direct Post Page.
Idea behind that process is EXTREMELY simple – engage people and invite them to read more of my content, get people to participate in conversations and finally – BECOME LOYAL READERS!
Let me know if you find this post useful! Your comments as always greatly appreciated!
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