Instagram may be new, but it is not really inconclusive as an effort towards social media marketing. You would find that this image based social media platform not just concentrates its users but also strives towards extending a good enough marketing effort. It is indulging, engaging and networking.
Who doesn’t like clicking a picture and then raving about it? This is what instagram allows you to do. You click, you share and allow people to talk about it. There is creativity, there is an image and then there is sharing. There is enough engagement for you on this platform.
With Twitter that allows you to talk your mind in 140 characters, youtube that allows you to define a video for what you want and now instagram that allows you to share quick images for everything, you are pretty much the content creator of today’s time and age.
Every successful marketing campaign in the twenty first century must in some way take into account social media. And with the new breed of social media tools available today, video plays a very significant role in connecting with customers and finding new leads for your business.
The biggest social media sites on the web today include Twitter, Facebook and LinkedIn. Of these big three social media portals, LinkedIn is geared primarily toward the professional business community. The community that uses LinkedIn is typically concerned with the business world and interests that are specific to that context. Many users’ profiles are essentially geared to be their resumes or business service pitches. The goal is to connect with other professionals in similar topical social networks that can lead to new peer relationships, employee or employer relationships, or business partner relationships. The key to taking full advantage of the marketing opportunities in this space starts with your profile. Building a killer LinkedIn profile is critical to getting serious business contacts. The addition of a small video about yourself or your company helps make a personal connection with potential clients or partners and can be very important to building meaningful contact networks. Discussion groups are also very important to LinkedIn as they help show the community that you are not just trolling for sales, or lurking for marketing demographics, but that you are truly a part of the larger community conversation. Joining existing discussion groups and even creating some of your own discussion groups are great ways to integrate into the LinkedIn community.
Social media sites are crucial to any online marketing campaign. More and more, users are spending their time accessing the Internet through their favorite social media portals instead of actually leaving those sites to search around on the internet. Back in 2005, we saw the first big shift away from individual site traffic to linked social media traffic. At that time, MySpace became the first social media portal that actually beat Google, Yahoo and other popular search engines fir most hits in a month. Since that time, MySpace has come and gone, but Facebook has grown in popularity and now has over fifty five million users. Not only does Facebook boast of having a great user base, but these users spend nearly an hour every day viewing their friends’ status and upload their own content.
While text and image based marketing campaigns are useful, video chat is the best way to connect with your potential customers and generate very relevant buzz around your company or service. The great thing about social networking sites is that when you post meaningful content, you do not just gain the attention of the one individual you marketed your campaign to, but that individual, if they find the link worthy enough, will forward that link to other people in their social network. These people are typically closely related to your marketing customer and represent a “tribe” of customers you would otherwise have missed. This is why generating interesting, attention worthy content is important for social media marketing campaigns, and video chat can offer the highest level of attention grabbing content.
One of the nicest things about having all of the portable pieces of technology such as an iPod, iPhone, or an iPad is that you can conduct almost all of the things that you can do on a computer without having to lug around a heavy laptop everywhere that you go. There are a lot of things that you can conduct on portable devices more easily than you can on a desktop or even a laptop computer.
One of the most common ways for a portable device to add capabilities is by downloading software to the device. The software is generally added through applications, and there are several options for all of the different types of software that you could want to install. Some are for gaming, some are for convenience, and some are for communication such as video chatting programs. Skype, Facetime, and many other programs are available as applications for your iPhone, iPod, or iPad. There are some of these programs that can only be used to communicate with devices of the same brand while others will allow you to communicate no matter what device or brand.
Social Networking has become a great way to catch up with old friend, get in touch with people from your past, or simply just keep in touch with your family and friends. You can easily share all of your photos instantly, give all of your network moment by moment updates on what is happening in your daily life, or enjoy some of your favorite online games. The Social Networks are now realizing that video chatting has poised itself to be the next fad, and they are interested in updating their sites with video chat capabilities.
Chat Rooms have always been a major draw for online users. They find that it is a great place to meet new people and enjoy conversing with them on a large variety of topics. It is a great way to have access to a large group of people that you can sort into categories that you may have a shared interest in discussing. Most chat rooms have a centralized focus, while others may even provide a discussion topic. Social Networks are planning on taking all of the benefits of chat rooms and combining them with all of the things that people love about social networking.