Have you finally decided that it’s time to establish a presence on Facebook? If the answer is yes, then you have made a great decision because with more than 750 million active members, this is arguably the best social network of the bunch from a marketing perspective. Facebook provides its loyal users with convenient access to an arsenal of great tools, but when it comes to communicating with your audience, it doesn’t get any better than the simplicity and effectiveness of the newsfeed. Through the newsfeed, you can keep your audience up to date with everything you have going on and more importantly, strike up meaningful two-way dialogue.

The newsfeed is undoubtedly the heart and soul of Facebook communications, but is there an ideal time to post your marketing content to the network? Definitely. According to statistics, 2 pm to 5 am, which ironically, is when the average marketer or page administrator is likely to have the least free time to post content on Facebook, is also the time when posts receive the most action. This is a huge range, obviously meaning that there is no one right time for every social marketer. Luckily, there are some relatively easy things you can do to determine what is the best time for you specifically to post content on Facebook.

With so many conversations these days targeting importance of doing social marketing to promote your blog on sites like Twitter, Facebook,  FriendFeed I feel I have to talk about…

Importance Of Planning For Social Networks Failure

Image by emiemar via Flickr

In fact I think I should say INEVITABLE failure! And no, it doesn’t necessary mean that the site will go down but rather a more simple variation of failure – it will fail to deliver the results you are used to seeing right now and if you don’t variate your promotional efforts – it will drug down your blog with it!

You have heard it before and I’m sure you will hear it again – Twitter is an absolute must for your promotional efforts, at least right now. It is not only the hottest social network but also a wealth of real time information. Granted – constantly changing nature makes it nearly impossible to find that information but if you use favorites – you can save good info for future use!

Here is list of Informational posts I have shared with my followers and saved as favorites to ensure I don’t loose them:

• TheSpotter WordPress Configuration Tricks – some simple ways to make your blog faster (http://ping.fm/P7A4d)
• TheSpotter Google Maps Store Locator Plugin for WordPress – great plugin for local business to use on blog! (http://ping.fm/T4uWk)
• TheSpotter SEO Blogger – Optimize Your Posts As You Write, great concept, if you don’t do keyword research BEFORE you write (http://ping.fm/qUTAT)
• TheSpotter Protect Your WordPress Blog From Password Hackers With Login Lockdown (http://ping.fm/FmbEN)
• TheSpotter AVH First Defense Against Spam – great pre-Akismet spam defense! (http://ping.fm/JlDwc)

Get more in Real Time – Follow me on Twitter!

As I use Twitter more and more I begin to gain followers and I follow back most people who actually show in their timeline that they hold conversation with other people, not just throwing their message into the Twitter. I believe Twitter is important for building relationships and people who “talk at me” and not “to me” don’t get my Follow click! It is one of my votes of personal preference who I communicate with.

But this post is about Twitter AutoDM feature! I know that what I’m about to say will generate different opinions but I just have to say what I need to say and also show some poll results to allow you judge for yourself before you decide to use that “feature”!

I decided to go out on a limb and provide you with some information I really think you must know! Twitter is no longer just a social network but a tool you simply must integrate into your online schedule. And yet, a poll I have running on my blog shows that many of you still not seeing the importance of the tool:

twitter-poll

I know that I myself for the longest time thought it was nothing but a toy for adults, kind of like a replacement for the text message addiction our teenagers suffer from, until I seen the impact Twitter creates!

Last couple weeks been a bit tough and perhaps you have noticed it with the rather apparent lack of posts on my blog. My partner and I have run into some issues with our new product Review Blogs and been quite busy taken care of it.

Lessons learned as result but we are back in business and best of all – we ensured that none of our custoemrs were or will be impacted as result of our mistake. The issue was made transparent to the customers and we did everything in our power to make it so. So, if you haven’t grabbed the Review Blogs Theme or the System – time is great to do it now! And in mean time I want to share some useful reading…