Money is in the list – statement you hear pretty much as soon as you take a dive into Internet Marketing. It is considered to be the most valued asset of any marketer and success is more often then not evaluated by the size and quality of the list. And here by quality I mean response rate to emails. How well emails opened and advice acted on by clicking.

I’m not going to talk in this post about quality of information, moral issues involved with email marketing or the quality of emails that go to subscribers. There is plenty of info on the topic that I don’t feel I need to cover it. What I want to talk about is how people encouraged to subscribe. What has become known as Squeeze Page will be the theme of this article and how we miss the obvious …