You’re running your website and you’re seeing growth. And then comes the glorious time right around October to December where there is a sudden and great influx in the amount of people visiting your website and giving you business. This holiday season, as reported by numerous news agencies, was one of the best ones for profit online. In other words, companies that sell online are seeing more business than ever before.

However, if you’re a small to medium size online retailer rather than one of the big giants like 6PM and Finish Line, it might be more difficult to get people running to your website to make purchases rather than going to the big giants who also probably sell the same product as you do and, perhaps, at a slight discount. How can you be prepared for the holiday season next year by starting now?

Email marketing can be an effective way to build your blog readership. But you have to do it well. Get it wrong and you risk alienating readers. It’s all about being appropriate. Sending too many emails can result in email overload and readers will unsubscribe from your emails and may quit visiting your blog.

Ensuring that your email marketing is really effective means that you need to send high quality emails no more than once or twice a week.

The mobile platform is quickly becoming one of the most popular and powerful marketing tools in existence. It is extremely personal, easily measurable, high interactive, and very cost effective. On top of all that, it goes great with email. If you need more proof of its potential, this article will provide it while explaining the importance of having mobile tools included in your email marketing solutions.

Mobile is Direct Unlike advertising via newspaper, radio, TV and other traditional media, mobile enables you to reach your target audience directly. It is much like email in the sense that it allows you to bring your message right to the consumer, only this time, you are reaching them on a smartphone or similar device rather than a computer. The direct approach equals one-to-one, two-way interactions that allow you to have conversions and get to know your subscribers beyond the basic demographic information you have in your database.

So your subscriber page is up and running and you’ve gotten a decent collection of visitors’ email addresses. The next step was taking that list and actively marketing your products to them via email. To start off, you sent a couple of email messages to your list but found that your open and click rates are pretty weak.

What could be wrong? If you haven’t been practicing list segmentation, you haven’t been marketing your email messages correctly. Sound complicated? Just read on…

I’m a strong supporter of email marketing and integration of the process with your bogging. In my mind the two go hand in hand better than any other form of Site/Autorespoder integration and helps you turn your hobby into profitable venture a LOT FASTER than without it!

But I’m also a believer into ‘Double Opt-in” process for subscribers to be absolutely sure that a person who subscribed to receive my emails actually had to take second step:

• Verify Request For Receiving Information from me!

I hate spam just as much as anyone else and what pisses me off is when I get OVERLOADED with spam as result of me trying to be accessible to my customers, subscribers, blog readers…

Affiliate Marketing can be a reason for legal action against you, whether you agree with new FTC “guide” or not, it is here to stay. In this post I simply want to share a resource that gives you an option to add Affiliate Disclosure to your email marketing campaigns.

I just got it myself from Mike Young and will be working on integrating it into my email marketing.

Simply click here to download *.zip archive that has the PDF with exact legal language you can use in your Affiliate Emails as Disclaimer.