Duplicate Content penalty is one of the most misunderstood and at same time one of the most abused topics in Internet marketing and blogging. It is being “sold” as a proven fact by many looking to sell some form of a “solution” to others, not willing to take time to check the claims…

But I KNOW You Are Smarter Than That!

Last Google algorithm update only added to this controversy and created a new frenzy around the topic. And while I’m not going to argue that UNIQUE content will outperform Private Label Rights articles I would like to invite you into a quick facts checking process.

Shall we see what is truth and what is fairy tales?

A few days ago one of my customers have submitted the ticket with questions that go beyond normal product support we offer. And while I have provided a simple answer – I have to admit that on second review of my answer – I wasn’t happy with it!

That answer wasn’t exactly what my customer was looking for and not something I was personally satisfied with. My apologies to Xavier and since “Identifying Content Uniqueness” is rather common question – I want to give detailed answer in form of post.

Duplicate content penalties by Google is one of the most argued subjects in online world and also perhaps one of the most misunderstood.

I want to share today and article I just read and I think you can benefit from greatly as it dissects information coming directly from Google Search Quality team on duplicate content, penalties, etc:

Google Busts the Duplicate Content Myth

Greg begins by clearing up a popular myth about duplicate content, and that is that Google penalizes sites for having duplicate content. This is not the case. That’s not to say that duplicate content can’t have a negative impact on your rankings, but Google itself is not penalizing you for it. Read More Here

Also pay attention to the comments for some superb info, some of it might explain why I always take legal action against those who steal my content.