Do you have a plan? For your blog I mean? Is there an ultimate target you are pursing or are you simply going with the flow? A blog isn’t simply a blog. They vary a lot. Some bloggers target a mailing list to upsell products on the back end, while others intentionally help people to raise their social profile.

Whatever your game or intentions, you need to understand how important it is to have a plan. Sometimes when people go blank on me when I talk about plans I try to use the analogy of a railway and it’s tracks.