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So everyone’s talking about how content is king and how every business needs a proper content strategy if they want to build and maintain a real online presence. What many people are overlooking is that an effective content strategy depends highly on other digital marketing functions for outreach, promotion, and distribution. Content in itself is rarely enough to build awareness, traffic, and sales. No matter how great your production skills are if you’re not making it easy for your audience to find your content, it’s highly unlikely that you’ll see any significant improvements in your online presence.
One of the most important marketing functions needed to support your content strategy is Search Engine Optimization (SEO). These days, content marketing and SEO go hand-in-hand. So much so that many prominent influencers in digital marketing have advocated the death of traditional SEO and the rise of Optimizing Content for Discovery and Conversion (OC/DC). Sean Jackson wrote a great article about the death of SEO on Copyblogger where you’ll find plenty of insightful information regarding OC/DC.
You probably use pay-per-click advertising as part of your digital marketing strategy, but are you maximising your spends by writing good copy? At the end of the day, you want to stretch the value you get from every dollar spent on digital advertising, so use these strategies to write winning copy for your next PPC ad campaign.
Investigate What Your Ad Competition Is Doing Well
While innovation is a great asset, you don’t always have to re-invent the wheel. In fact, if your competitors are doing something well, you can learn from them. You don’t have to do exactly what they are doing. But you’ll know what they are doing right so that you can adopt an approach that targets the same audience and works well for your business. Consider the following:
Marketing landscape has been evolving. Brands have realised that the strategy of putting up ads on TV and in print does not work anymore. The target audience is not interested in listening to celebrities. They are more willing to listen to and follow influencers on social media. These influencers are experts and are known for their unbiased authentic opinions.
How can brands use influencers in their marketing strategy? Let’s discuss the strategies.
Instagram is catching up with Facebook very quickly. Just a year ago, the average time spent on Instagram was 27 mins and Facebook was 50 mins.
One year ahead, a user spends an average of 48 mins on Instagram (77.77% rise) and 58 mins on Facebook (3.6% rise).
WordPress is one of the most popular content management systems running in nearly 30% of all websites with a share of close to 60% in the CMS market. So, WordPress is an undisputed CMS leader. And what makes it a leader of the market its easiness that lets even a non-tech person set a CMS-enabled website.
You can set a WordPress website in minutes even if you have never used it. Apart from this, the CMS has more than 55k of plugins available that can be used to enhance your website and add desired functionality to it.
But the most useful plugins are those ones that let anyone design a webpage without writing even a single line of code. They are known as front-end editing plugins that can be used to create a page without any need of knowing web coding. Most of these plugins come with drag and drop features. It means that you have to drag an element from the element panel and drop that in a row. That’s all. You can create a row with multiple columns to drop elements and, each column can have more rows and columns depending on features provided by a front end WordPress plugin.
Here are the top 8 WordPress front end editing plugins that help anyone design a WordPress CMS based website just by dragging and dropping elements.
The majority of us on the Internet most likely have an idea about what is WordPress. If not, probably, definitely have at least heard of it. In layman terms, WordPress is a site creation tool that can be utilized to freely build an exceptionally tailored site. Around 32% of the entire Internet’s websites are powered by WordPress.
There are also two different versions of WordPress available:
● Hosted WordPress (WordPress.com)
● Self-hosted WordPress (WordPress.org)
At its inception back in 2003, WordPress was a mere blogging platform (WordPress.com) But eventually, with the changing needs, it gradually evolved into an advanced web designer (WordPress.org) which today, is considered the best website development for business, membership, and magazines websites, among others, because of the multipurpose functions it offers and its huge community.