WPSalesGraphic plugin allows you to quickly and easily create high impact graphics to use inside your blog posts and pages to improve conversions with impact. Enhance affiliate promotions, your own sales pages or just jazz-up your regular WordPress blog posts to engage readers and improve visitor retention. Simple to use with live preview this plugin allows you to turn your WordPress blog into a fully functional sales and lead generation tool with power packed performance! See full details and video demonstration.
Google’s History – This graphic is a good visual of where Google has come over the last 15 years, offering insight into where they are heading. Google Search Graphic. The Google Search Timeline includes the following milestones:
- Did You Mean? – 2001 – Google gives search results that include guesses as what you might have wanted to search.
- Synonyms – 2002 – Google includes similar search terms.
- Google Local – 2004 – Later it becomes Google Places.
- Auto-complete – 2005 – Google automatically fixes spelling errors.
- Universal Search – 2007 – Search Results include “Vertical Searches” in other search databases like web, images, news, local, sports, stocks etc.
- Google Instant – 2010 – Google’s search bar automatically tries to guess what you are typing while you type it, giving you suggestions before you are finished typing.
- Knowledge Graph – 2012 – Knowledge Graphic offers suggestions of content that may not be links to websites or other vertical searches but Google content and even answers to questions.
When Google started in the late 1990’s, their goal was to revolutionize web search by offing the most relevant search results base a technique called page rank. While other search engines showed results based on which sites included the greatest number of a given search terms (keywords) on a specific page (later known as keyword stuffing), Google looked at which sites were being linking to (back-links, inbound links or incoming links) and then gave results accordingly. Essentially Google determined which sites were most relevant based on a new set of criteria. At this stage Google was only interested in finding websites, they were not interested in other types of searches, content or devices… not yet.
Do Your Research Beforehand
This is the most important, and often overlooked, step. Ask yourself three important questions:
Who am I targeting with my social media? Current customers? New customers? A large group of people? Professionals in an industry? The general public? A combination of the above? Before you start launching your efforts, know exactly how big or small your target is.
What’s my final goal? To drive more online or in-person business? To spread awareness or promote a cause related to my business? To engage more with my customers? To help inform people about what we do? Or something else? If you don’t define your goal, you won’t know what to post or if your efforts are working towards what you want.
Lastly, what social media channels can help me do all this? Are you going to go with more mainstream social networks like Facebook, Twitter, or LinkedIn? What about more niche ones like Foursquare or Pinterest? Be sure to know which social networks can actually help you reach your audience and your goals. Whether it’s one of them or all of them (spreading yourself too thin and being on more channels than you can effectively manage is not recommended; better to focus on select ones and commit to them).
What messages does your brand communicate to customers? Do they relate to products, services, and company commitment to customer service? Those sentiments planned as well as others, but how are you going to present them to your targeted market?
Consider two, competing newspapers, covering the same story. How can one attract more attention and readers? Presentation is extremely important. Bloggers understand the similarities and the need for eye-catching presentation. A number of WordPress themes help bloggers frame content in specific and aesthetic fashions, using a barrage of designs and functions.
It’s widely understood in the WordPress community that including images on your posts and pages increases their attractiveness to users. It’s been demonstrated that blog posts with relevant images can garner over 90% more total views than those without. So, if you’re blogging you should be using images.
However, the large images that tend to have the most impact also bring a cost in load times. All other things being equal, faster loading pages do better in the SERPs and produce a lower bounce rate than pages that force visitors to wait. Ideally, a page should load in less than 2 seconds. Bandwidth intensive pages also do poorly with mobile users who tend to have limits on how much they can download because of both bandwidth caps and slow connections. Your beautiful image-heavy page can improve user experience on the desktop while at the same time degrading it for mobile users.
We need to strike a happy medium between beautiful imagery and quick-loading pages, so, we’re going to have a look at what you can do to make sure your images aren’t slowing down your site any more than is absolutely necessary.
How many seconds do you have to captivate a web browser? With millions of options at their fingertips, online browsers exercise a fickle nature, quickly bouncing from pages that cannot effectively address a query. However, perhaps sooner than that, browsers may leave a page due to poor design. Blog hosts are not only competing against other writers, but time and the fickle interests and preferences of web browsers.
Brands summons attention as a means to an end, to sell a product, offer a service, recruit money for a charity, etc. Merely hosting a blog is not enough; hosts must invigorate readers, and great design facilitates the enterprise, involving heightened sensory experiences. How do you enhance reader experience?
If you have a blog or website, you probably know the importance of adding images. Interesting images can draw people into your site. They enhance the reading experience and make your site a more beautiful place to visit. But that beauty doesn’t come cheaply. In fact, some photos can cost hundreds of dollars.
It’s no wonder that webmasters are on the lookout for sites that offer quality images at affordable prices. Most people prefer to use royalty-free images. But this should not be confused with free or even with copyright-free. There is a huge difference between the three terms.
The Shades of Free
When you find work offered according to royalty free terms, you will pay a one-time fee. This allows you to use the image in an ongoing way, but only according to any terms agreed upon.
Free is free. It’s just that simple. The price of free is usually adding a link back to the provider. But free is very hard to find, and when you do, the quality is likely to be low.
Copyright free images or work is not protected by copyright. This means that although you may be charged a fee for a copy of the image, you will be able to use the image in any way you want, unless, you have agreed to certain terms.