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If you are looking for an exciting career in the internet environment it is highly likely that you have come across the search engine optimization (SEO) industry. The fact that millions of websites are being built and most of them are not making any revenues online means SEO specialists are highly in demand. In essence, an SEO specialist ensures a website is visible on search engine result pages (SERPs) using a variety of techniques. This is one of the most important industries that have been spawned by the internet marketing platform.
Initially anyone with some computer skills could claim to be an SEO specialist but most website owners are now looking for people with the relevant experience and technical expertise. With the updates of Google algorithms website owners are wary of employing people who might deploy SEO techniques that are against Webmaster Guidelines.
The start of the year is the best time to assess the SEO strategy you have. There are certain points that you need to consider as they severely affect your rankings. These points will help you find and fix any problems before they become a problem in 2017.
Facilitate A Good User Experience
The user experience is vital to good SEO as the search engines consider this and it helps to lower your overall bounce rate. There are certain points of the experience that you need to consider. The first is the browser compatibility of your website.
There are some people who believe that email marketing has become essentially useless. The truth is, email marketing will remain useful as long as people continue to use email. Let those people stop using email as a marketing medium, and take over in their wake. Because if you’re smart about the way you approach email marketing, it’s just as valuable as any other marketing tool you have at your disposal.
Content marketing strategy is one major strategy that is used by almost all the marketers in India even today. With more than 70% of the marketers investing in content marketing this number is expected to grow in the upcoming years. This leaves as with no choice but to know and adapt the hottest content marketing predictions in 2017. People even today have been talking about content marketing in general. But what are its specific impacts that it may continue to have in 2017. Given below are the top 10 content marketing predictions you need to be aware of this 2017.
PERSONALIZATION – Anatomy of an Email Inbox – Dec 5, 2016
Today is my birthday. Birthdays are personalizations that are the easiest things to know about someone and use to delight your email members. As part of my topic today, I thought I would do an inventory of my inbox to see who is not being SOUR and using this information about me to catch my attention.
Now granted, it is only a little after noon as I am starting this, so some companies may still reach out to me, but the sad truth is that I haven’t seen too many messages recognizing my birthday. Compare this to my Facebook friends who have been pinging me all day; 75+ and counting. If companies want to have a relationship with me, shouldn’t they act more like friends?
So who did treat me like a friend?
In web design world, every single day new tools and techniques get introduced and used. You can find so many new trends being introduced, some of the old trends being faded out whereas other trends continuing to grow stronger. It is very important to follow these new trends if you want your website to stand out in the crowd and be ahead of the pace. These trends give a web design completely new makeover.
You should never forget the fact that, each year trends come and go. The introduction to new design trend does not mean that it will stay there forever. And it is your job to choose the right trend for your website as a website works as an online representation of you or your business.