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Internet marketing has brought great success and recognition to many small businesses. It allows businesses to reach a customer base all over the entire world in the click of a mouse. This article can help you to understand internet marketing and find the niche that is perfect for your business.
My first suggestion is don’t put too many keywords in your anchor text for your links, this causes your links to look really unprofessional and people who would have otherwise clicked on the link will just ignore you as a spammer. You should stick to one relevant keyword or phrase that is related to the page you are linking to. Just don’t over do it. Link building is a vital part of internet marketing, but if you are doing it using spam techniques you will not get very far in the internet marketing world. How you market your site reflects on your reputation. If you start out with a bad reputation online it is hard to erase what people who have seen your work think of you.
Bad links: Find em, squash em!
Everybody dreads it. It’s a nightmare. It’s a bad experience for your site visitors.
Google certainly does not. It recommends checking your website for broken links and improper content regularly. Manual checking would prove cumbersome leading us to come up with a few aces up our sleeve to deploy. These are the tools which can help:
Xenu’s Link Sleuth
Xenu’s Link Sleuth is a free Windows app that scans entire sites for broken links. Add in the URL and we are done for the day.
It runs an exhaustive scan which prowls for broken links, frames, images, stylesheets, scripts and backgrounds.
It has other uses beyond being just a scanner. Xenu can aid in helping you weed out duplicate content, page depth and so forth which makes it quite an arsenal.
If your WordPress site takes too much time to load, then you might lose a lot of potential customers. That’s because users are unforgiving whenever it comes to slow loading websites, and will most likely abandon your site before taking any desired action – be it making a purchase, signing up your newsletter, or any other action. In fact, there is a greater likelihood that your customers won’t return to your site, which is not good for your brand reputation.
In short, you will likely fail to achieve valuable conversions in case your website runs slowly.
Have your ever wondered the difference slow speed of your site make? Or have you even analyzed how slow is your site and how you can improve its speed? This post will cover answers to such questions, so as to help you succeed in making your WordPress website speed faster.
Although it’s just a simple piece of art, behind every successful business is a successful logo design. The most famous companies throughout history have iconic logos that are recognizable worldwide. A clear, concise logo that sums up the nature of the brand and product is typically very simple in structure, but the work and thought that goes into creating a successful logo for business marketing is quite complex.
The logo must create positive feelings in the consumer that makes him or her wish to do business with your company. The logo must make a strong marketing statement that is both meaningful and professional in concept and style. A logo that is distracting, confusing or too similar to other company logos won’t create relatable branding for your business.
Search Engine Optimization has significantly evolved from the days when a few keywords were enough to help you rank high on the results pages. Google and other search engines have constantly updated their algorithm to prevent black hat optimizers from exploiting the search environment. They have persistently worked towards adding value to users and offering them an unbiased search experience. This has led to shift in strategies from the optimizers who want to maximize the reach and conversion for their clients. In this brief write-up we take a look at the top five SEO strategies that you should leverage in 2016.
Mobile, Mobile & Mobile – The three mentions are mere reflection of the importance of mobile searches in overall search results. If mobile-friendliness added weightage to your SEO score in 2015, they would be ‘THE’ deciding factor for rankings in 2016. With the majority of the users switching over to the small screen for their browsing needs, search engines have also shifted their focus. Even if you ignore SEO for the time being, mobile friendliness is important to increase your conversion rate. Stats suggest that 70% of local searches result in a sale of product or service within 24 hours. Also keep in mind the number of Internet users on mobile devices far outnumber the desktop/laptop users.
Your website represents you. If you have a poor website, with broken links, images that don’t work, your (few) visitors will assume you just don’t care. On the other hand, if you make it look great, appealing, engaging, your visitors will want to come back again and again. Just like if you’re nice you’ll have more people around you than if you’re rude.
But designing a website involves a lot more than just picking the color scheme. It includes usability, functionality, site structure and a lot more.