People nowadays have Internet access whenever and wherever they need to. Even when purchasing stuff they need, they go online and check on the prices, see reviews and participate in forums to receive responses before they go to the physical store for the actual buy-in. Now that almost every headcount on the web has an existing Facebook account, F-Commerce has boomed and are used many online sellers and customers alike. Facebook has become another online channel for businesses to sell and market their products and services. In this article, we will tackle on the top five things that you need to consider when you opt to start a Facebook Store.
What is a Facebook Store?
Facebook is set to transfer online retail and marketing. It has turned from an ordinary social networking site where people post personal life event, photos, videos, notes and status messages to a place where everyone can buy and sell stuff as well. Hence the term “F-commerce” is born. And you will be hearing it over the succeeding months, as Facebook stores worldwide are becoming more popular and widespread.
If you are a business owner, you can take advantage of Facebook and create your own e-commerce page. While Facebook may be one of the newest “shop of the future,” join in to make a revolution of online shopping. In F-commerce, you will just have to creatively design and set up your Facebook fan page using the Facebook Fanpage Toolkit. With a few clicks, you will have an instant store front window without being an expert or professional programmer.
Top 5 Things to Consider
1. Target Audience
Let’s face it. On a promotional perspective, if you’re targeting the oldies and selling high-end and more technical stuff, a Facebook store may not be for your business. Usually, an online store in Facebook becomes profitable and successful if it reaches the right audience. If your friends all belong to the same age group as you, then their preferences and also their network’s interests may belong to the same circle. So your problem is to find people online who need your products. You can still hope that older folks would go and search for your brand or company name directly, but this is if your company becomes really well-known already. While you’re a novice in this new application, make sure to consider the demographics of your potential leads or clients first before putting up the fan page.
2. The Fun in it
You have to ensure that customers (especially first time visitors) are having fun while browsing in your Facebook store. You can come up with exciting tactics like “Like this photo and win a prize” and “Tell me why you like this product and get a chance to bring it home” combos. Mix and apply lots of exclusive marketing strategies instead of only providing them with a discount. You can also have your QR codes printed on newspaper and magazines and have them linked to your Facebook store to promote your online presence more then offer them with a voucher. You can also try making online polls and see which items are the crowd’s favorites. Make your customers and other network relate to your product and store by these consistent interactions.
Your customers will love you when you have multiple accepted payment methods they can use to transact orders. You may choose to have PayPal, credit cards, bank transfers and/or cash on delivery, and they will have to choose the method they are most convenient with. Providing them with these multiple currency optional transactions make customers happy and satisfied. Soon you will see that your business will be opened to and welcomed by a bigger audience, thereby increasing your sales and marketing power.
4. Friendly Window
There must be good navigation and photo album labels and frequent updates in your Facebook page for customers to feel “at home” with your F-store. Use quality and high-definition photos. Also, have the color theme be similar to the one you have in your website and physical store, to reflect your brand clearly and prominently. Carefully consider how to display your products. You can post videos of people who are testifying to the good use of your items, fast delivery and other reviews. You can communicate with affiliate marketers and have them share their blog links to your site. The most common one is the showcase of products by photo albums where customers view the photos and descriptions including the dimensions and size, price, availability, etc.
As for the checkout, most sellers now use an online form for clients to fill out for sending in the purchase requisition. But if you have an in-built app that lets customers stay within the Facebook ecosystem from product browsing to item checkout, then they will be more glad. So take the time and effort to follow the tools and apps that are popular on Facebook and use them to your advantage.
5. Integration with Other Social Media
Expand your horizons and do not limit yourself to Facebook alone. Aside from marketing in Facebook, do it also on Twitter, your website and other social media platforms to build a larger client base. Having your own hosted domain indicates that you’re a serious seller and business owner and customers will trust you more.
Facebook stores are sure to be a game changer in the world of small to medium businesses in this Internet era. Setting up a shop online is not hard compelling it to be fruitful and effective still requires much legwork. Do you think a Facebook store is feasible for your business? If so, start your online business right now!
Celina Conner is a Yoga Instructor, an alumna of Business Management at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.Follow her adventures on her Twitter.