Where to Market your Blog Online
This is a guest post by Stacey Cavanagh. Stacey is from the UK and works in online marketing for Tecmark: SEO London
Earning from your blog will always depend on getting people to that blog and then getting those people to take the action required – whether that is to click on an affiliate link or an ad or something else completely. But it all starts with generating traffic. So where you can market your blog online for free?
Technorati
At one point, Technorati was pretty much the only decent blog search engine, of sorts. Of course we now have the comprehensive Google Blog Search, but Technorati.com remains an excellent blog directory and one you should definitely be listed in.
How could we mention traffic generation for blogs without talking Twitter? The micro-blogging platform has huge traffic generation potential for bloggers. However, it’s not all about just registering and posting links. You need followers and you will only get those by posting relevant material, by networking with people in similar areas and with similar niches and by learning about the platform. Don’t assume you can just register and paste links. You should really take time to see what other people in a similar niche are doing on Twitter and begin to network.
On Blogs Belonging to Others
Guest posting! This is a great way not only to get some of you written material exposed to a different audience, but also to drive traffic to your own site. Guest posting isn’t as simple as just sending any old article through to a blogger though. Successful guest posting comes from learning more about your target blog. Read it! Read the comments from the other readers to get an idea of the material they are interested in reading and write up a UNIQUE article tailored just to that blog. Why should a blogger run your material if you cannot be bothered to spend the time making sure it’s relevant?
Getting this right is a great way of driving traffic and again of networking with other bloggers in a similar area.
These are just three ways of almost countless means of marketing a blog online. Social Media is hugely important in traffic generation to blogs now. But generating traffic is only the beginning. There’s little point in getting traffic if the content on your blog isn’t of a high enough quality to keep them coming back! So, before you begin marketing, it’s worth making sure that everything on your blog is in exactly the shape you want it to be and offers something of quality to your readers.
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12 Responses to “Where to Market your Blog Online”
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People still use Technorati?
Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End…
Dennis,
Technorati caries a lot of authority. Ignoring it all together is not something you want to do when claiming your blog is such a simple thing to do
Oh I claimed, decades ago lol, haven’t really been back since.
Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End…
Dennis,
Yeah, I visit it every once in a while. It has seen some improvements last year, specifically user contributed tag system
I actually managed to get my name (links to profile, linked to my sites) associated with a few of them 
nice link juice
I used to visit a lot, only to find the site down..hopefully they have fixed that as well.
Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End…
Technorati used to be great, but I’m looking into other options for blog marketing. You really need to have a diverse strategy. Twitter and Facebook have been the best IMO.
Johnny´s last blog ..We Are Building a Chatroulette Army
I have bookmarked on technorati but I didn’t know of a blog directory…I will go there now…Thanks Alex…
Http://my-you-tube.com
Kenney´s last blog ..Into my Darkness
I find it very difficult to market my blog, i think thats mostly because i am in a competetive niche (men’s magazine) also I found digg a waste of time and is full of anal people that just want to get apple or barack obama on the front page, i get a few visits from twitter and stumble but nothing to shout about, I dont know where people are getting there traffic from but really its such hard work for me to even get 100 visits a day let alone the thousands people claim. my blog is just over 5 months old.
I get most pf my traffic directly, from links on major blogs and from guest posting, everything else seems like too much effort for little results.
i use digg and delicious. Also twitter and reddit.. technorati i tried but didnt like it much
Zacked´s last blog ..The Content and The Concluding Paragraph
Well, as mentioned in an earlier comment elsewhere, we get decent amount of traffic from Twitter (via our over 34,000 followers).
But, I’m yet to go full-throttle as far as Technorati goes. We have a profile there. That’s it.
Some tips on how exactly we can market our blogs on Technorati would be highly appreciated.
TechChunks´s last blog ..SEO Myths: The 5 Biggest SEO Myths Debunked
This really help me have more ideas on how and where to market my blog online… Thanks for the tips.
Madeline´s last blog ..Bay Window Curtains: Don’t Forget About Curtain Rods