Google AdWords is an excellent way for small business to find new leads. However, getting your campaign just right isn’t easy, and there is definitely a learning curve to building success with it. A successful AdWords management will have a low bounce rate and a high click through rate. The main things to focus on are properly planning before the campaign and making smart adjustments to improve your results based on analytics and data. Honolulu has the best digital marketing company on Oahu residing in Honolulu when it comes to giving business owners a huge ROI.
When it comes to the planning phase, the most important step in the process is keyword research. The most popular method is to use the AdWords Keyword Planner tool. It is free and user-friendly. First, come up with some relevant keywords on your own. Then enter them using the keyword planner, which will provide you with a list of related keywords. You will also be able to see how many searches these get each month and how much competition they have. Look over this list and remove any suggested keywords that are not relevant to your campaign.
Create Ad Groups
Using keyword planner lists, you have now found several relevant keywords. The next step is to take keywords that are similar to each other and put them into an ad group. This make it easier to organize your campaign. Later on, this will also make it far easier to understand the data in Google Analytics.
Create Specific Ads and Landing Pages for Each Ad Group
For each ad group, you will need to write an ad specifically about that group’s topic. Don’t be lazy and use the same ad for your entire campaign. If the text of an ad is not specific to the topic of the keyword, it will not convert nearly as well. Similarly, you will also need to make sure you are directing that traffic to a landing page that is about the same topic as the keywords in the ad group. This may involve making multiple landing pages and having one for each ad group. It is a little more work in the beginning, but it will convert much better once the campaign begins.
Use Data From Google Analytics to Make Improvements
After you’ve launched your campaign, you can use Google Analytics to track how each ad, ad group, and keyword is performing. One adjustment you can make is to look for any keywords that are not performing well. If you find a keyword with a high bounce rate and a low click through rate, it may be a good idea pause it. Don’t waste money on these clicks if they are not becoming leads.
Increasing Bids and Testing New Variations
If your ads are appearing too low on the page, you can slightly increase your bid to get your ad moved to a higher spot on the page, where more users will click on it. Also, remember to always test new variations of ads and landing pages to see which converts the best.
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