alex sysoef

How To Focus Your Marketing To Attract Buyers

Today there are dozens of really great tactics you can use to bring traffic to your website.  The problem is that most marketers are getting caught up in “tactic overload” and not really making the money they want from their efforts.

We never had this problem in the old days before social media.  Before there were all these new places for us to market, we were desperate for new channels.  We only had search engines, forums, and subscriber lists at one point.

Now we have Twitter, Facebook, social communities, groups, fan pages, CPA networks, Facebook Ads, Adsense, media buying, guest posting, RSS feeds… it is a seemingly endless buffet of choices.

And marketers are trying them all!

The danger is that we get caught up in the tactics to the point where we have several social accounts and pages we have to manage all over the web.  What we actually get, if we’re not properly focused on the quality of traffic we are generating, is a lot of work and a lot of confusion.

You know you are supposed to keep content flowing on all your social profiles, as well as on your site, but you start to question whether you are doing it right when your sales stats don’t reflect the work you are putting in.  If you aren’t targeting your marketing in the right way to attract the exact kind of traffic you need, your sales never take off no matter how much traffic you get.

Here are some tips to get your marketing on the right track

Go back to the core principle in marketing:  Have an offer that a sizeable target market really wants to buy.

Make sure of that before you do anything else with your online business.

Then, figure out how many sales you really need to hit a realistic goal for monthly revenue.  This isn’t the time to think about the big house or your first Ferrari.  You want to set a goal for monthly income that will support you the way you live now.

This will help you to know just how many highly-targeted buyers you need to bring to your site each month.  You might only need a few thousand really targeted visitors each month to hit your goal for monthly sales.  You might even need far less than that depending on how good your offer is and the margin you net per sale.

After you know you have a product people want to buy, and how many sales of that product it will take to hit your monthly income goal, you can now be much more effective in your marketing.

Why? Because your metrics will tell you where to spend your time getting traffic.  If you have a Twitter account that sends your site 1000 visitors per month but no buyers, you have to do one of two things:

  1. choose whether you spend any more time on Twitter, or,
  2. get better at Twitter marketing by attracting more buyers to you rather than just “followers.”

The same applies for all the things you are doing to attract traffic.  Now your traffic has to be a certain quality in order to generate enough sales each month.  You now know what those numbers are and you can be more picky about how and where you spend your time generating traffic.

Rather than have a dozen marketing tactics in play because you have a generic traffic goal of 100,000 visits per month, you can know that you need just 3000 visits from highly targeted prospects/buyers to cover your nut.

This drastically changes how you view traffic generation and the tactics you’ve been using to get it.  Social media is just a group of tactics.  It makes no distinction between quality and tire-kicker traffic.

If you know your numbers, they will guide you to the exact places you need to focus your traffic generation efforts. Your tracking will tell you where to continue to spend your time and what’s not working so you can be as effective with your marketing and time as possible.

If Twitter and Facebook are turning out to be good branding for you, but not good sources of buyer traffic, you have to adjust.  But first you have to know for sure whether they are working or not and why.

You also have to have discipline to stick to solid marketing principles rather than getting bogged down in trying a new traffic tactic every time you hear about one.

You don’t want just any traffic.  You want buyers targeted perfectly for your product, service, or recommended affiliate offers.

Guest Post By:

jack-humphreyJack Humphrey is a leading internet marketing consultant with 13 years experience in SEO, branding, product development, affiliate marketing, and membership sites.  Learn more from Jack at JackHumphrey.com.

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19 Responses to “How To Focus Your Marketing To Attract Buyers”

  1. Dennis Edell says:

    Hey Jack, long time no see.

    Awesome breakdown, just the thing to get me focused a little more; thanks!

  2. Fantastic post, Alex! Time management is one of the toughest tasks for internet marketers, and your advice to stay focused on exactly where your buying audience is could easily be one of the top 5 tips for marketing anything, especially online! As you point out, targeted traffic generation is the most important skill online, but without the targeting it’s just busy-work.

  3. Mark says:

    Thanks for the article, I 100% agree that too many marketers are focusing too heavily on just getting Twitter followers and Facebook likes and not prospective buyers. They may help with rankings on SERPs, which may ultimately lead to more sales but it’s better and more efficient to sit down and plan out a coherent social media marketing and SEO plan. Rather than just using Twitter as a ‘follow farm’ filled with followers who aren’t the least bit interested in your product. Anyway, thanks!

  4. John says:

    I had been going through the problem you’re talking about. What has helped for me lately is to forget about the SERPS and focus on trying to bring people to my websites without thinking about google, this includes video, podcasts and publishing my articles on ezines. Good luck to all.

  5. Jane says:

    Thank you for this article. Twitter is getting to be a lot like Facebook in that there are bragging rights with who has the most friends, or in this case followers. Having 1,000 followers doesn’t mean they’re actually following your site and it certainly doesn’t guarentee sales. Finding out how to use Twitter to make passive followers more active is key.

  6. Karen Young says:

    I agree, it can be hard to organize yourself and keep the momentum going with all these diverse marketing choices. It seems that social media marketing is not bringing a good return for most marketers for time invested. The only way to know what’s working is to keep close watch on every method you use, drop the ones that aren’t working and concentrate on what is.

  7. Quo says:

    I’m happy to see that other marketers are getting the same results as me when trying to use Twitter or FB. It’s not an issue getting followers, the issue is getting ‘Targeted Followers’. I’ve pretty much stopped trying to use social sites for marketing purposes. For me, it’s just been a lot of hype and no real results.

    • Quo and Karen – your responses are an indication that you are tracking well, otherwise you wouldn’t know that your social efforts weren’t paying off. There are 2 choices at that point: 1 – figure out if you’ve exhausted all the ways social media experts use social to gain targeted following that takes action or 2 – put more of your effort into the traffic sources which are proving out (with the time you save by stopping fruitless social campaigns).

  8. So very true. These days there are literally so many ways to approach marketing, that it is beyond overwhelming. Facebook and twitter are being touted as ultimate way of marketing. I have never had any success with social media. I am much more comfortable working on SEO – the results are slow but at least the traffic converts reasonably well.

  9. I have not tried Twitter Marketing although I have read some tutorials about it and I have bought a course. I’ll give your advice a shot and I’ll be reporting in future if they work. By the way, have you made money using Twitter? Is it worth the time investment?

    • Twitter marketing, for me, has been on the back burner to Facebook this year. Though I know we’ve gotten great branding and sold some product through Twitter, we’ve gotten a lot more out of Facebook since we started focusing more on it.

  10. sandeep says:

    I am much more comfortable working on SEO – the results are slow but at least the traffic converts reasonably well.

  11. Lisa says:

    Hmmm, i can maximize the use of my facebook account by using for internet marketing. Great idea.

  12. Thomas says:

    Marketing plays a big role in a business even in blogs…Thanks for the post…

  13. Tioman says:

    Getting inside your target market is something that every marketers dream about. Believe me, there is a lot of ways that could make this dream come true easily, but they require money. The only thing that I see today relevant for new emerging marketers (that have money constraint) and worth trying is SEO. Definitely great medium of getting targeted audience but a little bit slow in terms of timing in getting the result.

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