Internet marketing has brought great success and recognition to many small businesses. It allows businesses to reach a customer base all over the entire world in the click of a mouse. This article can help you to understand internet marketing and find the niche that is perfect for your business.
My first suggestion is don’t put too many keywords in your anchor text for your links, this causes your links to look really unprofessional and people who would have otherwise clicked on the link will just ignore you as a spammer. You should stick to one relevant keyword or phrase that is related to the page you are linking to. Just don’t over do it. Link building is a vital part of internet marketing, but if you are doing it using spam techniques you will not get very far in the internet marketing world. How you market your site reflects on your reputation. If you start out with a bad reputation online it is hard to erase what people who have seen your work think of you.
Always be sure to make the checkout process quick and easy. When your customer is checking out and they have to go through several pages to do it this gives them more time to change their minds and could cause you to lose a sale. This is called shopping cart abandonment and it has been known to cost a lot of online businesses to lose $100’s in sales a week because there where to many obstacles in the checkout process. It should be as simple as 1,2,3. Sales page or products page, shopping cart, checkout. That’s it. If you load your shopping cart with too many up sells. This could cause it to take too long to load the page and the customer could lose interest. Make the process as customer friendly as possible and don’t get too greedy.
Video marketing is the wave of the future for the internet. People love video. No doubt about it. It also helps to increase the time a customer spends on your site, “which helps with SEO,” and increases customer engagement. This can prompt them to ask more questions and leave more comments on your site. Giving you the opportunity to let your customer service skill shine through. Try to get a video or audio interview with a representative of the product you are selling. Ask how they came up with the idea for the product. What it’s best qualities are, and so on. Get as much quality information about their product as you can and than post the video on your products sales page. If the inventor is not reachable. Buy the product yourself and give an honest solid review of its features. This will bring you into the spotlight as being an honest vendor to potential customers and can provide a sales commercial for you and your business that can bring you more customers and sales for years to come.
To make internet marketing work for your business, is it essential to stand out from the crowd, in a way that attracts customers to you, instead of the competition. Being a price leader is one way to influence the prospective buyer to pick you. Promotional pricing or special sales, may close the deal.
A good sales practice is to encourage bigger orders by offering a discount for orders over a certain price range. For example you could offer a 15% discount for orders over $30 or offer free shipping after a certain price if your niche is involved in solid goods. This is a technique that is used by many of the big time sites such as Amazon and Ebay. You could even offer a buy one get one sale if your profit margin allows for such a thing. Not only can this get you more sales up front, but it can also encourage repeat business from your customers.
If you have a website that is full of content then you need to make sure that you are consistent with the amount of postings that you put. If you are in the habit of posting to your blog twice daily or once a week it really doesn’t matter to the search engines so long as there is fresh unique content posted continuously, but your readers will get used to that style of posting and if you don’t stick to it they will think you have lost interest in your site and they just might do the same. Blogging is a great internet marketing tool, but you have to be consistent with your techniques.
Submit your site to search engines to make your Internet marketing campaign more successful. You definitely want your customers to be able to find you when they search online, so this is a valuable step to take. Do not limit yourself to just the larger search engines, however. Find smaller niche directories to submit to, as well. This will funnel customers who are looking for exactly what you offer.
If you’ve made the decision to market your business online, avoid making the common mistake of using a free website. These websites include ads, banners and frames that clutter your website and have nothing to do with your product. Some of these are pop-ups that may be difficult to close and can block access to certain parts of your webpage. You are also stuck with a domain name that is hard to remember and does not look professional. If your business begins to grow, the space you’re allotted may not be enough. In addition, when the server for one of these sites goes down, it may take days for the problem to be resolved.
To assist your business in growing a base of customers with Internet marketing, make sure you stay active on social media sites. A Business page on social media platforms will help to draw in customer feedback that other people will see. As long as your customer service is spot on this can really help to increase brand awareness and drive more sales for your business.
You should build a branded page on Twitter and Facebook for this purpose, which will also help increase social engagement around your business which is always good for SEO. If the people who see your content share, retweet, or like your content the search engines will take more notice of your website which can increase your rankings and give you even more free targeted traffic. Don’t include your personal pages though. You can be the same person, but you want to keep your customers off your personal friends list unless you are truly friends with them.
When you send your customers order to them be sure to include a coupon for their next visit to encourage repeat sales as many people are powerless to resist the lure of the sale price. Including a coupon with you business info on it will also help remind people where they purchased the product in case they want more.
Internet marketing can bring much success. So long as you are honest and consistent with your techniques. If you follow these marketing tips you will see a lot more happy customers for years to come.
Donald Smith has been in internet marketing since 2010 and has since been sharing his knowledge in at home business ideas with people looking to start a home business and teaching them the internet marketing techniques he uses to make their path to financial freedom much easier. For information about his techniques check out his PBN SEO review page.