The distinction between digital and internet marketing is something that one so often eludes even professionals in this field. In this article we will have a look at these issues which will help prospective students choose an effective advanced course in digital marketing.
Marketing processes that make use of various digital channels in order to promote services or products or perhaps even to build a digital brand are broadly described as digital marketing. The constituting channels of digital marketing are inclusive of – Web sites, banners, email, social media, SEO, mobile marketing, SMS, PPC campaigns, Web TV virtually anything that uses digital methods.
A sub-type of digital marketing is what is termed internet marketing. Most of the activities of internet marketing fall within the purview of digital marketing and it is its main and single most important component.
Internet Marketing Mainly Consists of:
SEM or Search Engine Marketing – SEM forms the basis of Internet Marketing and is further sub-divided into SEO (Search Engine Optimization) and PSA or Paid Search Advertisement. To put it simply-
SEO or Search Engine Optimization – SEO is the optimization of websites while keeping in mind higher search engine rankings and consists of Off Page and On Page SEO.
PSA – on the other hand is about attracting visits by displaying ads on search engines. PPC or Pay Per Click happen to be the approach that is the most popular and Google Adwords with the use of which one gives ads on Google and its partner network happens to be the most popular tool.
Websites – A web presence whether be it a personal or corporate website or maybe even a blog on a platform like WordPress or Tumblr is an absolute necessity these days.
Social Media Marketing (SMM) – SMM is hot right now and is expectedly to be highly relevant in the years to follow. The time
spent on social networks is worthy to view it as a major factor and thus digital markers need to tap its potential to the fullest.
Content Marketing – At one point of time in the past SEO mainly stood for link building but since about 2011 content marketing has held center stage. This ensures that quality content will get you better rankings rather than dubious methods of link building.
Email Marketing – No matter what some might opine email is still often the way to go to turn visitors and readers to customers. From the point of view of marketing email marketing involves gathering email ids of people who may be interested in products or services rendered by you with the goal of sending them informing them of new offers or newsletters.
Mobile Marketing – More and more mobile devices are being used each day to make use of the internet. As a matter of fact it is held that 30% of the traffic to a website comprises of mobile visitors. Mobile marketing caters to this demographic by the creation of ads and content that maybe viewed or is suitable for a mobile device.
Banner Advertising – Banners are present in almost all things related to the web. Promotion through different types of banners such as text, animated, static, videos, images etc is common among digital marketers.
To Sum It Up
We might conclude by saying that Internet Marketing fall within Digital Marketing and is not separate by any means all. Basically digital marketing is internet marketing with SMS, WebTV and Digital Ads.
About Author: Myself Rintu Biswas. By profession I am a content writer along with SEO. Love to write about SEO, SMO, PPC etc topics. Give me your feedback, so I can improve my writing skill.