Biggest Firesale and Me
Yesterday I sent an email to a few of the subscribers about Biggest Firesale and got couple “unpleasant” replies as result. I’m not here to play blame games and insult anyone’s intelligence but simply to clarify my position as my reader’s and customer’s opinion IS IMPORTANT to me.
This post wasn’t planned but in my mind it is extremely important and simply had to be written. You can choose not to read it but if you are receiving my eZine you might want to take a minute and look over it real quick.
There are 2 things to be understood:
1. I’m an Affiliate Marketer and not Just Blogger
I don’t do too many promotions and when I do – I only promote products and services I personally believe in or tried and used myself. It is extremely RARE exception that I promote something without having complete access to the product.
- Biggest Firesale is not an exception!
But I actually have more riding on it then just a few affiliate sales! I have contributed my own product – Web 2.0 Wealth to it as part of the total package! Product that is currently been sold at $97 price point each and every day!
And my product is only ONE our of more then a hundred of similar value. So I hope you can see WHY I see the Biggest Firesale as Superb Value!
2. Scarcity Tactics
This was a second blame I got and here is a screen shot of what I mean – I did hide the details of the person who wrote it as I can understand that person frustration:
One thing to understand about this event – price will go up as it is FIRESALE! I admit that I should have wrote a more personal email and not used one provided by the Vince but I felt it was important enough to share the value. And here is the price jump table, which you can verify on sales page:
I hope it is fairly obvious that what I promote – I truly believe in value and if this offends someone – I do provide unsubscribe links with each and every email.
Thank you for reading the post.
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
Great Value you always offer Alex. I’ve personally used your product and am very happy with the quality of your training and the blog packages you offer.
Your product is offered in the fire sale at a much discounted price. The fact that the person who had a problem with your post understands some of the basic concepts of internet marketing is a good start for them, if they keep an open mind about all the methods marketers use to generate Action. I don’t think I can recall you personally actually using scarcity tactics much. It’s a fire-sale though and that means a large time limited joint venture. The essential elements of good internet marketing business are integrity, honesty, offered value, and then over-delivering. Not everyone likes scarcity tactics, but inherently measure the person you’re dealing with and intent first, before offering comments that don’t honor their principles. Some thoughts are better left unshared. Just a thought.
Well I promoted it too because there was value there for the purchaser and I know the quality of some of the products including yours.
If people don’t like what I recommend there is the unsubscribe button but like you it is only items I have used and found value in that I promote.
Now I did rant about some of the bonus packs I saw for this on my blog because they were just trying to overwhelm people with volume and not provide them with things that would help them consume their purchase but then that is just me. Old, bald and grumpy at times.
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It’s a good thing Alex – that you took the time to respond – and to explain your position – which by the way does not appear to be much apart from all others who earn their living by marketing products – on the Net and off.
Yet regardless of one’s ethics and intentions – there will always be others who will see (or create) a reason to criticize. Unfortunately, it seems more prevalent on the Internet – where flaming doesn’t require eye to eye contact with the target.
Wishing all the best
Dan B. Cauthron
I was looking over BiggestFiresale.com, and the value there really is amazing! The list of products stretches on for pages and pages, yet the whole thing is only $97. I usually don’t buy stuff like this, but it really is almost too great a value to pass up.
Hey Alex
I totally understand about why you promoted it , it is a great deal .
What I don’t understand is why you joined it in the first place …
not just you but everyone .
Some of the names on this firesale are the same people who put down
dimesales , which are the same thing only on a smaller scale.
In fact , a few of the marketers on this firesale , have no firesale and dimesale
clauses in their product licenses .
I am confused and I wish you would do a post about it .
A reply is good but a post is better as I read your ezine , not the replies : ]
I am just curious why you would give your product away … a lot of marketers
are giving bonuses that are worth more than their gift so I am curious how much
you get from each sale from someone else’s link .
I know I am missing something … I just don’t know what .
Thanks
Ron,
It is a bit more complex. First of all – this is a limited event and highly marketed one by many people. By contributing to the even a real product I get exposure, I get a paying customer and even though I don’t gain anything money wise right away – I might gain later. It is a way to build a customer base consisting of people willing to spend and act to achieve their goals.
My hope here is to provide enough value with my product that in the long run – they will become customers of my other products, not featured in that event. I hope I didn’t make it more complex then it needs to be.
You totally missed the boat, Alex. The critism was not about the item you werre promoting at all. It was the verbage in the subject line. Don’t twist the truth to gain favor from your readers.
Paul, if I only wanted to gain favor from readers I would have never posted here – I have opened a platform to all who didn’t agree to speak and to also provide my explanation. If you notice I didn’t post any names and there was more then one email. This post is reply to all concerned.
Subject line is just that – subject line. It is designed to have email opened and as I have already stated, I’m a in a business of selling things. It was a bit on a side of sensationalism but NOT misleading and designed to have email opened. If someone was offended by the content of the email – there is ALWAYS an unsubscribe option, clicking which is lot simpler then emailing insults and less time consuming for all involved.
And just to repeat – this post was written to explain my position more then anything else. It is a known fact that for everyone who speaks up there are dozen who wanted but decided against it. I recognized the validity of concerns expressed and decided to reply to all.
Alex
Every coin has two sides, Alex. We’ve read here so far marketers’ opinions. Let’s try to analyze this from the subscribers’ point of view.
A lot of people (myself included) are getting annoyed by the enormous number of IM product launches in the past few months(or days?), each of them claiming to be the best, the latest, the definitive solution or deal. Then their inbox gets flooded with hundreds of emails from different marketers with the exact same subject line and text (what a lack of creativeness!) and the same scare tactics:”buy now ’cause price will go up in no time”. They later find out that many of these products keep being sold at the same or even at a lower price months after launch…and that they weren’t the definitive solution or deal because a new one – this one “definitely definitive” – is on prelaunch!
And the “bonus war” at every new launch makes us think about the real value of these marketers’ products…
Many people are fed up with all this. Wouldn’t it be about time marketers changed a bit their tactics? This whole approach is generating disbelief and unexpected overreactions like the ones you’ve just experienced. Most subscribers just delete the email message, others feel the need to make their point.
I’m in no way endorsing being rude or unpolite but I see something very positive here: these guys are reading your emails and letting you know how they feel about it. That’s free feedback. As for the unsubscribe button, they will use it if they lose trust in you.
PS: I’m in your list, I do read your emails but I haven’t sent you any reply…
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Alex, I will take your advice. I will use your unsubcribe. But first, I want to say a couple of things.
This is how your subject line appeared – “Too Bad For You, Paul” I can handle sensationalism. I have become immune to it. It is in every kind of news and advertising. I can also handle being mocked, belittled and condecending attitudes. My email reply to you might have been somewhat harsh, I apologize for it. But my point still stands. Use sensationalizm if you wish, but remember one thing when you use subject lines as the one above. Real live human beings are on the other end of the emails you send out. They deserve respect and consideration. Think before you leap.
One more thing, no where in your posts or your replies to my emails have you had the courtesy of saying “I apologize if I have offended anyone”. You simply state your reasoning for doing what you do. I for one think that is arrogant.
If that is the way you are, If that is your personality, I feel sorry for you, and that’s “Too Bad For You, Alex” because you are really missing the point.
Respectfully submitted.
Paul, this post was mean to explain my position and not make apologies. I’m an affiliate marketer and never hide the fact. I DO apologize if you feel singled out as I was very careful not to put any names here or point at anyone but in explaining reasons I provided “the why”. Unfortunately second email was filled with profanities and insults I have no intentions of posting here.
You don’t have to feel anything for me – if you don’t like my message, exercise your ability to never receive it by making one simple click. This post was created to avoid getting into shooting match over the email. I realize I will lose some people who feel same was as you do – people who actually interested in message itself will remain.
I never expect everyone to agree with me – I just want to be clear on why I do things the way I do.
Alex
Hi,
I get a bunch of emails everyday about Vince Tan’s firesale. Once I see a promotion I’m not interested in being heavily promoted I set up a delete filter to catch any future mailings.
Maybe I miss somethings that might of been worth reading, but thats a price I’ll pay to save time on email reading.
Harry
Harry,
I hear you and do same – it is fairly simple process I thought anyone could follow. I could be wrong.
Simply can’t post a comment on this Patriot Act-like blog. Anything I say seems to be a threat to the country…I give up…on commenting and on Alex Sysoef!
Ari,
Thank you for commenting. This blog has spam filters in place – something in your original reply has triggered it. Sorry for inconvenience but I get hundreds of SPAM comments here on daily bases and have to put protection in place. I have de-spammed your comment.
Alex
Guys and gals, I think we all should understand that running high-quiality blog (as Alex does) takes a lot of time and efforts. I don’t see anything wrong or unethical with putting affilaite offers and promotions on this blog and earning from the efforts. If you don’t like it – move on.
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Thanks for the support max, the issue in question was email I sent to some of my subscribers. It got some “interesting ” reaction so I had to write the post to let other people share their opinion as well. It helps me to understand the needs and wishes of people who actually read the emails I send.
Alex