marketingEvery second person on this planet is fascinated by the idea of creating a mobile app. Everyone wishes to enter the mobile market and get a share of $188.9 billion revenue. If you are also one of those, it is quite possible that you have started dreaming of having your app listed among the top-grossing apps and yourself credited as the most successful appreneur of the year. But, wait!

Just like you, various people from across the globe will be planning to invest in mobile app development and many might have begun with the process. How will you compete with them? To leverage the benefits of the mobile app market, building an app is not enough – you have to create a mobile app that stands out from the crowd. Otherwise, all your efforts will go vain.

Have you given a thought to it? Do you have any successful formula to enjoy the mobile market with your first app itself? No matter what your reply will be, one thing I’m certain about is that the following steps (or you can say, a guide) will be helpful for you in turning your idea into reality. So, are you ready?

Validate Your App Idea

Whenever an app idea hits our mind, we consider it as something out of the world. We believe that it’s first of its kind and declare it as the right idea to work upon on the basis of the same.

Sadly, it’s not the right mobile app development approach. With 5 million apps residing in the mobile market, and many more making their way to the app stores, it is nearly impossible to come up with a completely unique idea. So, firstly accept that some version of your app already exists.

Now, dive deep into the app industry and find if your app has something different from the existing one. Or is it just a replica of the same? Bear in mind that users want something new to try their hands on. If your app is exactly like the existing ones, they won’t even give a try to it.

So, act wisely. Build a roadmap for mobile app development only if your idea is somewhat better than the existing one.

Understand Your Market

Many mobile app developers make a mobile application and expect millions of people run to download it. Unfortunately, this rarely happens. No matter how innovative your idea is, if the users don’t find it useful, they won’t use it. So, it is must for the developers to get into the user’s shoe and build a roadmap for mobile application development accordingly.

Ask yourself,

  • What is the purpose of your app?
  • Who will be your target audience?
  • How will your app make a difference in the user’s life?
  • Who will all be your competitor?
  • How will your application beat the competition?
  • What is your approach to a successful mobile app marketing?

When you consider the above questions, you’ll have a clarity of what you want to do and how. You will be able to plan the must-have features and functionalities for your application and carve a better future.

Go for Interactive Design

You dig deep into the market and found there’s an opportunity and have planned the features and functionalities you would add to your app. Great! Now, it’s time to turn your app idea into something tangible so that you can present it to others. You can begin with sketching everything on a paper or can rely on the best wireframing and prototyping tools.

When you create a rough model of how your app will look and feel, you will be able to analyze if the features you wish to introduce in your app are feasible. It will also help you to determine if the chosen app platform will be able to support the app idea.

Once you are done with the evaluation part, invest in UI/UX design. As a novice, you might not have a strong knowledge of mobile app design. So, I recommend hiring an experienced UI/UX designer. Meanwhile, bear in mind that the app’s design should be simple, easy to understand yet enticing. The users shouldn’t be compelled to carry a guidebook while using it.

Invest in Development

After putting so many efforts in the app design, it’s time to turn towards the development phase – the mobile app development phase where you add life to your app idea. The very first thing to consider while starting with the development phase is to choose if you wish to build a native, hybrid or web app. Once you have given a thought to it, start coding the backend of the app. And if you are not into the technical part, hire a mobile app developer. But, make it certain that the design you created is clear to the developers hired. To keep everything in sync, I recommend outsourcing your app needs to a mobile app development company that offers all the services under a single roof. Besides, also ensure that Agile methodology is adopted for the development process.

Test Your App

Many people decide to skip this step – thinking their app is working perfectly. However, it is one of the biggest app development mistakes developers often commit. An app might seem bug-free, but there can be a wide range of issues associated with the app from a user point of view. For instance, the app speed or performance might not be apt as per the user’s concern. The target audience might not be able to understand the app flow. To prepare your app for such circumstances, it is necessary to execute alpha as well as beta testing.

Market Well

No mobile application can beat the market competition and reach the top without implementing the right market strategies, even if you have hired the best mobile app developers. So, you should look forward to making the perfect app marketing strategy and execute even before launching your app for better outcomes. Consider ASO marketing as well as invest in social media marketing, blogging and other means to attract users.

Launch at the Right Time

Once your app is well-tested and you have created excitement in the market, it’s time to launch your mobile app. For submitting your app on the corresponding app store, you are required to create a developer’s account/ For creating an account on Google Play Store, you have to pay $25 for once, while you are supposed to pay $99/yr in case of Apple app store.

Create the account, add the high-quality app icon, screenshots and videos of your app. Perform ASO (App Store Optimization) well and submit your app for approval. The time for app approval varies from 2-3 days to a week. Keep an eye on the response from the app store, and once your app is launched, promote your app more extensively and evaluate the app performance using various performance metrics and KPIs. Consider user’s review and launch an app update accordingly.

With the skyrocketing competition, making a perfect app and enjoy success in the first try itself is quite tough. However, by following the aforementioned steps religiously and keeping the changing market trends into consideration, you can cut down the risk of app failure and observe better outcomes.