If you are digital marketer aspiring to run your own agency one day, chances are that you will start out as a freelancer to get used to the idea of having ownership over increasing conversions for a business.
The following are strategies you can use to get business as a freelance digital marketer.
Build a following for your blog and LinkedIn at the same time.
This lays the groundwork when you start approaching clients as it gives you credibility for your work. Figure out where your audience is hanging out and constantly deliver value to them.
Here’s how to start doing so with as little content as possible:
- Start a blog and use the Skyscraper Technique to write as best of a post you can on a weekly basis (if you want to write more, you can. But note that quality is highly prized)
- Create one simple graphic that you would use use as the feature photo and also as the thumbnail for your blog post when you share it on social media.
- Provide a content upgrade: a better designed pdf version of the long post will do.
- Offer the content upgrade at the bottom of the post in exchange for contact information (opt-in)
- Instead of just sharing your post on LinkedIn, write a status explaining that you created a pdf on so and so topic accompanied with the graphic earlier and ask your friends if they would want it – the call to action being them giving you a private messaging and giving you their email so you can send it over.
- From there, you have built an email list and an audience on LinkedIn. The more engaged your post on LinkedIn, the more likely your future posts will appear again on their news feeds.
Give unsolicited teardowns to heads of freshly funded companies
- Go to sites like Crunchbase and look at the people who have raised money and give them an unsolicited analysis on how to improve their site or their specific marketing channels.
- It is up to you to decide if you want to give them a screencast or step-by-step how to’s on how to improve their site (it may lead to them just taking your advice and doing it themselves or it may lead to them wanting to hire you more).
- Personalize your outreach and write to them individually as you are serious to get their business.
You also go the extra mile and do a comparison of their site against their competitors and show which elements perform better.
Ask your competition for small projects
This may sound crazy but it’s not. Big digital marketing agencies have too much work on their plate and would generally only consider bigger projects.
Some agencies might entertain your offer to take the smaller projects from them but in exchange of giving them a finder’s fee of 15% or so.
Reach out to people who have a lot of portfolio companies
Approach investors if you can and persist until they show interest. Do teardowns of their portfolio companies’ sites and send it to them.
If you persist long enough, you would get the job as they have a vested interest in making sure their companies succeed.
Guest post on sites like Entrepreneur and Forbes
Contributing to sites like these may be challenging but it’s worth a try.
Due to their high Domain Authority, you can get ranked in the top 5 search results on Google for the keyword in your industry.
Build strong business relationships
Your business connections play a big role in the trajectory of your business. You can go to Meetup.com and register to go to small gatherings or go to networking events.
Paid conferences attract different players in the industry as they are there to connect and make new deals. When going to these sort of events, aim to build just 1 solid relationship.
Ask yourself if the person you are connecting with can be a potential business partner and if they can open doors for you in the future. Building a good future for yourself is important, that’s why you always want to make smart moves so than later on the future when your business has success you can take that trip and rent that beautiful beach house from outer banks vacation rentals you have always wanted.
In conclusion, to get more business as a freelance digital marketer:
- Build a following for your blog and LinkedIn at the same time.
- Give unsolicited teardowns to heads of freshly funded companies.
- Ask your competition for small projects.
- Reach out to people who have a lot of portfolio companies.
- Guest post on sites like Entrepreneur and Forbes.
- Build strong business relationships.
Author Bio: This post was written by Ben Sim from iPrice group.