Winning Components Of A Squeeze Page
Squeeze pages are the bread and butter of today’s Internet marketers. They are responsible for billions of dollars of sales. A great squeeze page can make you a lot of money, whereas a poorly written and designed one will leave you wondering what went wrong.
You don’t have to be a kick ass copywriter to craft compelling sales copy. Having said this, you do need some idea of what makes people tick; why do they act the way they do; what colors make them reach for the credit card; and what font is reaching their subconscious?
Catchy Headlines
Your headline plays a huge role in the success (or the lack of) your squeeze page. If you take the time to analyze some of the more popular IM products you’ll see that most of them use red color in their headline. The headline needs to be catchy, attention-grabbing, big, emotional and bold. You only have a couple of seconds to impress or repel your visitors. Your headline is the first thing they see when visiting your page, so make it count.
Test, test and test some more
I think it goes without saying that you must split-test until the cows come home. Successful marketers split-test everything on their squeeze pages; the headline, the layout, the color, the font, the message, etc.
KISS
KISS – Keep It Simple Stupid refers to the page layout. You want to keep the layout clean, easy on the eye and uncluttered. Common squeeze page modules include:
- Headline
- Bullet points
- Opt-in form
- Picture and/or video
- Terms
- Freebie offer
Emotional Attraction
If your copy is good, it will manage to touch the reader’s emotions. This is key if you want high conversion rates. People buy because they have pain, fear, needs, a need to know, a desire to belong, etc. A good copywriter works with these emotions when he/she crafts the copy for a squeeze page. You don’t need many words to convey a certain emotion.
Bullet Magic
Bullet points should be used to state the biggest benefits your product or service will provide. They also help to provide scarcity, give away something for free or simply to state the obvious.
Visual Magnetism
A picture speaks a thousands words, so does a video. By adding an image of yourself, or of your product, or a video to your squeeze page you add credibility and built trust with visitors. It makes you more credible. Pictures also help to magnetically draw the reader’s eye to the offer.
Use A Strong Call to Action
Never assume your readers know where to click. Tell them! Use strong verbs to get your readers to act.
Legal disclaimer
In order to protect yourself against the unknown it is a good idea to include some form of legal mambo jumbo in your squeeze page. A short statement that states that you don’t spam is giving your readers peace of mind.
There you go. Did I forget something? Let me know below.
Monika
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
12 Responses to “Winning Components Of A Squeeze Page”
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RT @TheSpotter Winning Components Of A Squeeze Page http://bit.ly/9qNVWm
and video seems to be where it's at…:-)
Mtn Jim Fisher recently posted..Trance Hike
Totally agree with you Jim. Videos are hyper-cool right now. Be interested to see how this will change in the next couple of years.
I think you pretty much covered it. Making a squeeze page simple to the user but powerful is an art. These tips will certainly help.
I'm working on integrating some of these suggestions now. Thanks.
Excellent rundown Monika, this goes in the resource folder for sure!
Dennis Edell recently posted..The Future of DEDC – Part 4 – FINALIZED!…..?
Hi
I'm just about to create my first squeeze page so this guide is timely. Many thanks!
Neil recently posted..My 4 Priorities For a Happy Life
Twitter: MurrayLunn
says:
Great overview – so many squeeze pages flat out get a ton of things wrong. I personally like the more modern squeeze pages because there’s less hype but the traditional style still pulls in a lot of conversions.
Murlu recently posted..How To Register A Domain With GoDaddy
One Squeeze page is a critical link in the sales process. Your tips above identify the key elements. I wonder about the order of the presentation though. Is there a recommended order, or is this something that needs to be split tested?
Earl Netwal recently posted..Generate Free Traffic
Hello Earl, I would definitely recommend you split-test all components of your squeeze page, but one by one.
There isn’t really a surefire recipe that works for all niches. What might kill conversions in one niche could well rock the sales in another. Test, test, and then test some more.
Hey Alex,
A squeeze page design is very important as usually we have very little time to catch the visitors attention. I find that keeping the squeeze page simple, to the point and with only one focus works well.
Luca Di Nicola recently posted..Email Marketing Essentials No.3: Follow Up Emails
The headline and the bullets are what I focus on the most. The headline has to be catchy and the bullets have to stress benefits but be careful with the benefits, they must relate to what your reader perceives as a benefit.
In other words, you could say that a benefit of getting your ‘running guide’ is losing weight but if your audience is focused more on getting cardiovascular benefits then this might not be such a selling point. It gets back to knowing what your target audience is looking for.
Liz recently posted..Free Web Traffic Means Producing Consistent Content