How To Write Kick-Ass Articles That Get The Click
Writing an article for article marketing submissions is relatively easy. If your capability to churn out articles is halfway decent it should be easy enough to write an article on any topic, and then submit it to article directories. Are you still with me?..
Good!
How would you feel with a surefire copywriting recipe that will help you get more clicks, more exposure, and ultimately more sales for your article marketing efforts? I’m sure that most of you would part with some good money to find out the “secret” to doing exactly that. Guess what, the information is freely available to you on the Internet.
To save you from having to dig and poke around the Web to getting all clued up I have compiled this post. It will help you to increase your article marketing efforts with a few simple tweaks…
The 5 essential ingredients to article marketing success
If you want to really supercharge your efforts then you need to pay close attention to the following “ingredients.”
1. Your title: What does the title promise the reader?
If you fail to deliver on your initial promise you readers will simply click away because they get bored. They will feel cheated, since you never delivered on your initial promise. It also helps to use good copywriting practices when you are looking for increased click-through rates.
2. The lead-in: The article lead-in, also called an introduction needs to prep the reader for what is to come. Are you promising them a good deal for a product? If so, make it sound interesting to prompt them to read on. Web readers don’t have a long attention span. In fact, they tire real fast, and you only have a few seconds to catch their attention, or they will be gone forever.
3. The meat: The article meat is where the main action is; the tips and tricks you promised them in the title, or the secrets, the bargain deals and what not. This is where you can really impress your readers with some meaty information, and blow them away by over-delivering on your copy.
4. The bridge: Your bridge is the copy that ties your meat to your resource box. Before you encourage your readers to click on your links you want to make sure that they are once again reminded about the promises you made to them within the article and then show them where to go to fulfill that promise.
5. Resource box: Much has been written about writing the perfect resource box for your articles. In my own experience I have found that making this part of the actual content will get you more clicks than if you were to separate it. The resource box must be targeted to prompt the reader to click out from your article before he/she leaves the site. Once again, this is the place where you use your writing and copyediting skills like a master ninja. It’s the last chance you get to leave a lasting impression.
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
10 Responses to “How To Write Kick-Ass Articles That Get The Click”
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How to write articles that get the click @TheSpotter http://dld.bz/jtgm *AG
Twitter: volaer
says:
Copy writing is really needed in blogging. Most blogs that really loved by many people are those that delivers a good deal of information. We need to let our visitor feel that they need our blog.
Even if you try to check all those successful blogs, you will see that they are implementing a good copy writing.
Attracting visitors is very important that is why SEO is also needed. But doing a good SEO has no use if our visitors will not stay and do some more clicks.
Vince recently posted..Helping Your Audience- The Key To Blogging
Thanks Vince,
You brought an excellent point
I write about article marketing a lot too as it is a large part of what I do. In my experience it really helps to identify the hot buttons that people in your niche are really looking for. Then write articles that are based around those specific topics. Make sure the title is powerful enough to grab their attention and almost compel them to read it.
You won’t get the desired result (traffic & SEO) from the article either though unless it is related to your particular niche. I hate reading an article about one topic and then seeing the resource box mention and link to some other completely irrelevant article.
Kathy recently posted..What is article marketing and how do you use it properly
Kathy,
Point well taken although I think people who use that strategy are not here for long – if link is irrelevant to content – chances of getting clicks are slim to none.
Dito Alex and Cathy. You raised an important point. I think at some stage most of us fall into the trap of writing out-of-touch content like that. It’s easy to get carried away by an idea, an inspiration, or your muse. If you don’t double-check the content then the inevitable might happen.
Twitter: volaer
says:
Well, relevancy of the articles with each other is very important. If we want to do article marketing, I think focus on one may topic or theme could do an impact. But jumping from one theme to another will be one of the most frustrating thing to do.
I still remember when I am still experimenting on article marketing, I jump from one topic to another, and it caused me to waste lots of effort and time.
Now that I have learned, I think focus on one topic and only touching the other topics with at least have a small relationship to the parent topic would really do a lot in blogs.
In other words, stick to one central topic.
Vince recently posted..Shine Jesus Shine by Don Moen with Chords and Lyrics
Yea, truly one has to follow the steps outlined in your post to get a blog or website visitor to take the needed action; to click. Readers are eager to learn more when a blog post is interesting. To also get readers to click, You have to leave them hanging wanting for more and waiting to do as you command. They after reading your post, which hasd all the elements listed above will be confident to visit your blog or site knowing they are going there for great info. Make them click. That’s what will lead to a sale, an ad revenue etc.
Raphael recently posted..What’s Wrong With You Becoming Rich Quickly
For those of us with less article experience, could someone give an example of an article that meets the above 5 criteria? Kind of like a template that’s already been filled in with an example. I guess if someone had an article they’ve already published that’s doing well on all 5 points, they could provide us with a link.
It would be very helpful,
Peggy
Peggy recently posted..Finding Students
Peggy,
Google this guy: Jeff Herring. One of the best when it comes to teaching article wring