Want To Make More Money Blogging? Broadcast Your Blog!
If you are blogging to make money by providing quality content and serve your niche (and no, it doesn’t have to be just the “make money blogging” niche) you are loosing HUGE portion of possible income by not utilizing blog broadcast!
Blog broadcast is one of the simplest forms of email marketing available to you to give a huge boost to your bottom line and yet, it is one most often overlooked. I know it is not that easy to part with an additional $19.99 per month that quality autoresponder will cost you but if you put any type of effort into doing it right – these money will return to you within first couple month and will begin not only pay for itself but make you more profitable blogger!
So here is how we will do it…
What Is Blog Broadcast?
But before we begin describing how we implement blog broadcast lets define what it is!
Blog broadcast is a simple service that takes excerpts from your blog’s RSS feed and emails them to your subscribers in form of eZine on a schedule that you define!
Nothing more but nothing else as this service is been in use on my own blog you are reading right now since aweber have introduced that option and HUGELY responcible for building a responsive audience and help me automate the process.
Immediate benefits of blog broadcast:
- Easy to implement – entire process works by pulling RSS feed and importing it into one of the templates that aweber provides for you. They have a wealth of HTML templates as well as text only but I recommend HTML as my readers love it!
- Can be fully automated - you have an option to set your eZine on auto mailing on predefined day or when your content reaches certain number of posts. You can even email it daily if you chose so, although I don’t recommend annoying your readers. For majority of the blogs once a week should be sufficient!
- Can include promotion – as any eZine, especailly if you use HTML format, you can easily add external promotion for additional income. As long as you don’t push crap on people to make a buck but offer quality, relevant products – you get sales, guaranteed!
- Build your authority status on autopilot – this one is HUGE. Majority of email marketing fails because people get on email list and get bombarded with nothing but one promotion after another and unsubscribe! By providing a timely and consistent quality content on topic to your subscribers you deliver VALUE and also prove the right to speak on the subject. You build your authority!
- Additional email marketing options – because you are building a community interested in what you have to say on your designated topic using a regular autoresponder – you now have options to do additional marketing. Once again, as long as offer on topic and relevant and you have already established a level of trust with your readers – you offers will be generally well received and will tremendously boost your profits!
As many say – “money is in the list” – blog broadcast is one of the simplest and most efficient ways to build it!
Autoresponder That Supports Blog Broadcast
All of the above only applies if you have access to a quality service that provides you with Blog Broadcast options! While I know that GetResponse have recently introduced it to their custoemrs – I only use aweber and use it since its inception so I can tell you that their quality on that aspect is superb!
Not only do you get supreme deliver ability and reliability, which is important for my online business but also a huge selection of HTML eZine templates you can use to create instant professional looking eZine!
Go with aweber and you can’t miss!
Create a List and Collect Leads
I’m not going to go into details on this one as aweber provides you with great tutorials on how to get it done but I can tell you that their options on collecting leads – subscribers, gives you with everything you need!
In fact I’m sure you have noticed that on this blog I provide at least 2 options to subscribe – one is always in top right of my blog (subscription form) and one form is an overlay ad that comes up after a person showed interest in my content and read it for 15 seconds! yes, timing is important and something I have tested to provide maximum results.
Best part – you can create same type of forms by suing a simple step-by-step Wizard interface, provided as part of service.
Once you have a list that people can subscribe to and you started collecting emails and names of the people interested to receive your content – you have to provide what you promised!
Blog Broadcast Implementation
Aweber has a dedicated option for creating blog broadcast – see image below:
And in that picture I show you an already existing blog broadcast for the blog you are currently reading. As you can see it is scheduled to be delivered every Thursday at 9 AM but I don’t email it automatically, as I like to tweak things before I send it.
And creating actual blog broadcast is extremely simple:
- Provide a valid RSS feed
- Choose HTML template
Modify it all to your liking, while keeping the tags provided by aweber intact to ensure that automation works properly
Once you complete the Blog Broadcast look configuration – you need to set schedule and delivery options:
While you are provided with multiple options I like to do delivery once a week, on same day and at around same time but I don’t do it automatically – I actually like to change the promotions within the eZine and also tweak subjects and a few minor things before I send it to my community of subscribers.
An ALMOST automated blog broadcast!
Test Drive Aweber
I fully understand if you your share of doubts. Once again quality service cost money but I avoiding that cost actually costs you more in the long run! You are loosing money right now by not implementing this simple strategy that will surely boost you blog income!
Give aweber a “test drive” and see if it fits your needs but take massive action to ensure that you see results!
AWeber proves it to thousands of businesses every day.
Learn how email marketing software
can get you more sales, too.
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
I never gave much important to broadcast. But after reading your post I decided to implement it soon. You are always great and I enjoy reading your each post.
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Wholeheartedly agree regarding the Aweber, Alex. This somewhat pricey service is nothing short of necessity for an internet entrepreneur. As always, thank you for sharing!
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Am I reading between the lines that you can use your Get Response list and import it to Aweber? Perhaps I misunderstood.
I really enjoy the newsletter that you send out Alex. Today I was reading it and spent almost all day following links. That is how easily I can get side tracked when someone sends a great newsletter. I think I am going to need an extra pair of eyes soon.
Great tutorial Alex. Thank you for taking the time to put it together. We also have a video tutorial in our knowledge base on the setup process and options for a blog broadcast.
http://www.aweber.com/faq/questions/183/How+Do+I+Create+a+Blog+Broadcast%3F
One note, AWeber is only $19 to use, not the $19.99 you quoted.
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Thank you for taking the time to reply and correct me – I love what you guys do and will recommend it at any price
Service provided by aweber gets my highest regard since day one of using it!
Alex
Hmm I’d like to know if this is similar to what feedburner is offering? It also offers my posts to all my rss subscribers on a daily basis…
Thanks.
.-= Allen´s last blog ..Mini Search Cloud for June 14, 2009 =-.
I think this can be a way in earning money online.. blog broadcasting can be a great in somehow to increase your income online.. and it is easy to use service application and offers a great features…
.-= gilbert´s last blog ..1995 ALDS Game 5 on iTunes. Also, a request. – Lookout Landing =-.
Definitely is a strategy that rocks for your blog. Alex is the master when it comes to the WordPress platform and if you are reading this and haven’t signed up for his newsletter yet, stop reading and do it NOW!
.-= Bob Ratcliff´s last blog ..Emailing Your List You Must Avoid these 3 Things =-.
I appreciate the feedback Bob!
I do try to make my eZine useful, people seem to like the convenience and I obviously appreciate the kind words
Excellent post! I have been hearing good things about Aweber for some time. I appreciate the step by step guide for setting this kind of blog promotion system up.
Thank you for this post!
I’ve been researching on how to make more money on my blog, the pictures also help a lot too ^.^ Ill get to creating a list right now.
.-= Matty C´s last blog ..Make Money On The Internet – What Does It Really Take? =-.
Alex I have spent the last several hours reading your blog and I am still not finished. You have the best information on blogging that I have found and I have looked for months Because I am trying to put a blog together as A Business and as a informational site, Ther are so many add-ons widgets, themes to choose from. I get over whelmed. Have or will you post some of the best themes for business(Affiliate Products)and the best widgets to use. I am new at this but if I see I learn do you have any video. Your blog is a great wealth of knowledge.
To Internet Marketing
GARRD
Getting Affiliate Respect Responsibly Daily
Thanks for the comment,
I have always believed that what fits you market needs best – is the best tool you should use. As far as themes go – I have a few posts on it
Hi,i Visited your whole blog and enjoyed a lot.cool and great posting with lots of information to get money online
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.-= George Brown´s last blog ..Affilorama Review | My Honest Review =-.
I’ve used the blog broadcast option in aweber for quite a while now and really like it. Great way to make sure your subscribers are up to date on everything you are blogging about without actually having to remember to send them anything. Gives you a nice boost to your RSS subscriber count too as long as you already have a list of email subscribers.
.-= Trent´s last blog ..The Boring Way to Make Money Online =-.
As you can see, people are into blogging these days because of money blogging opportunities. I’m glad with what I’m doing with my blogs now and some of your tips help me make it through.
My main problem with blogging is getting traffic to them ,so many different people have so many different solutions,I am now on about the 25th method,perseverance is the key…
.-= Gary Oneill´s last blog ..Internet Marketing Beginner – Amazingly Simple Way to Make Money Online =-.
what option programs for beginners like me ??