Comments on: Banish Low Balling Ads To Earn More With Your Blog

By: Direct Sales Web Marketing » Blog Archive » IS An Advertising Page Really A Good Idea? An Interesting Opposing View…

Thu, 19 Nov 2009 00:59:06 +0000

[...] recently reading an article entitled, Banish Low Balling Ads To Earn More With Your Blog on HowToSpotter, one of the comments really caught my [...]

By: Dennis Edell

Dennis Edell — Tue, 17 Nov 2009 19:28:28 +0000

Very interesting POV Pat, I’ll have to see what my readers think since I also wrote about the importance of an advertising page (of course there will be a link back to you)
.-= Dennis Edell´s last blog ..I Want You To Review Me. Part 1 =-.

By: Pat

Pat — Tue, 17 Nov 2009 18:35:03 +0000

Only thing I’d add to this is I’ve found that with an advertise page you could be limiting yourself. For instance, Microsoft contacts you when you have an open spot and you have it listed for $35 then they can pay ten times that much. But if Joe Schmo blog finds you on the advertise page then they can only page that much. So I guess what I’m saying if you don’t have an advertise page and seek out advertisers you can charge more for a bigger site. Contact Microsoft and offer them ad space for $500/month, contact Joe Schmo and offer them ad space for $35/month. (Microsoft is obviously just an example and I wouldn’t let them advertise on my site anyway
.-= Pat´s last blog ..SEO Tips for Money =-.

By: Tylor

Tylor — Thu, 30 Jul 2009 23:37:06 +0000

search the google then find your site.

that is a really excellent post.

Thanks for the post.

By: Make Money Blogging Blueprint

Make Money Blogging Blueprint — Wed, 01 Jul 2009 19:28:36 +0000

[...] Banish Low Balling Ads To Earn More With Your Blog talks about maximizing your blog AdSense earnings. A few simple steps will pay dividents. [...]

By: 3 Mistakes That Kill You Blogging To Make Money Efforts

3 Mistakes That Kill You Blogging To Make Money Efforts — Wed, 29 Apr 2009 19:14:10 +0000

[...] Banish Low Balling Ads To Earn More With Your Blog [...]

By: altesino

altesino — Sun, 29 Mar 2009 12:55:51 +0000

Good advice for people. Especially if they are just starting out. I usually just use Adsense but site sponsored ads might make sense too. Do you have any suggestions of the price you can charge based on the amount of traffic a site has? I honestly don't have a clue what a fair price would be. altesinos last blog post..The new Search Engine is now available

By: Wendy Toone

Wendy Toone — Sat, 28 Mar 2009 19:47:54 +0000

Do you value your blog enough? http://tinyurl.com/ddmz84

By: tim

tim — Thu, 26 Feb 2009 18:13:33 +0000

Great post. I'm surprised that blogs are considered more volatile than traditional websites.

Tim

By: TheSpotter

TheSpotter — Thu, 27 Nov 2008 13:20:31 +0000

Ben,

Corporate blog monetization is one of those tricky things I’m exploring right now and I agree – this is totally different beast. Here is my take on it:

1. Identify main goal your blog trying to accomplish – looks like you have already done so, Leads.
2. Identify secondary goal – once again, in your case Identity
3. Monetization comes as distant third at most

I would structure blog to provide consistent message for branding purpose but with EVERY post, page leading to offer to subscribe in exchange for substantial benefit you can provide to your customers. Also include the subscription from as sidebar item, popup, etc.- don;t ignore any option you have, just test them since this is your MAIN goal.

With all above done I would go to monetization ensuring that ads don’t contradict your main message.

1. Ad space is the most obvious
2. Blog gives you RSS subscribers – you can use this plugin to add additional ads to RSS articles (more ad space to sell) http://www.blogclout.com/blog/goodies/feed-footer-plugin/
3. Since you are working within specific industry – Review Posts with outgoing links to related companies can be a source of income, monetize info sharing – SEO love and traffic is always something to be considered for sale.
4. Since you are building list of leads with blog and I assume have autoresponder setup to turn leads into customers, I’m sure you have some point within your autoresponder campaign defined as breaking point, when you know that this lead will not become your customer. Consider offering doing solo mailing ads for related companies or even your competitors to that narrowly defined leads segment.

Those are just some of the ways I would use to monetize a specialty blog. I’m sure you can come up with more creative ways to include other marketing in it as well. Each industry is different and you might have ideas I don’t even know exist.

Alex