3 Mistakes That Kill You Blogging To Make Money Efforts
Blogging to make money is not just a trend – it is something that is here to stay and it seems like “how to make money blog” is the first thing people create when they get started. In this post I want to discuss …
3 Mistakes that Kill Your Making Money With Blog efforts!
While number 3 simply represents some of the most common issues I have observed I want to concentrate on them as they also have huge impact. Here they are in not any specific order…
1. Content Not Designed For Search Engine Placement
Google is your friend although he does act sometimes as though you are his step-child. Yes, he does punishes and “giveth” without us understanding all the reasons behind his action but as someone I meet last weekend said – Google is a small “G” that controls what we receive from internet.
But first we have to Give!
Google loves nothing more than fresh, on topic content that delivers the answers to people who use it for finding answers!
And the more precise your content will be – the more you will receive! A simple concept of providing the exact information people search for in order to get FREE TRAFFIC! It also called more often using a fancy term of Search Engine Optimization!
And I think that is precisely what scares the people away from it. I’m no guru and have no intention to spend too much time digging into all the things related to the SEO but I do know one thing – it doesn’t require Rocket Scientist! In my Expert WordPress product I have dedicated several videos to the topic and showed how simple it is to make the optimization process part of your normal content creation!
In fact – this entire post, while providing EXACT information I want to share is designed to deliver an answer to a very specific term used on Search Engines by people each and every month!
I’m not going to spend time discussing the SEO for WordPress in this post but if you need more info here is additional reading:
- The Blogger’s Guide to SEO – by Aaron & Giovanna Wall. While more advanced bloggers might not discovered too much new in this guide I personally like it as a reference material. Written by a well recognized blogger this guide provides all the major steps you need to cover with your blog in a very convenient format.
- WordPress SEO Masterclass For Competitive Niches by Andy Beard in my opinion is a lot more advanced guide that takes one site and walks through improving its rank. Andy does a great job in this post covering multiple linking strategy that are very advanced and provides you with a great tools freely available to make your own calculations. This is one of the most in depth blog SE optimization articles I have see in a while and a great read.
2. Blog Not Designed For Monetization
One you have created superb piece of content fully optimized for Search Engines and social networks (yeah, we do want all the web 2.0 traffic) – you need to think about converting all the visitors you get by Guiding them into Action!
Biggest Mistake = Too Many Options
Ever get to someone’s blog just to be greeted with a page full of ads? Did you ever go through and click them all? I bet you felt quite annoyed to be greeted by so many banners, ads, etc.
Then Why do you think Your Customers Are Different?
I personally call it a common sense test – ask someone you know who is not closely tied to your blog, such as yourself to tell you what they think. De-clutter it based on feedback you get!
I prefer to have one or two Ads that produce results then 10 that don’t!
Concept of designing web site (or blog) for action is something I have learned a while back as a webmaster and something too many bloggers fail to understand. To help you overcome this issue here are some posts:
- How To Create Content That Leads To Sales by Jimmy D. Brown
- Banish Low Balling Ads To Earn More With Your Blog
- TUTORIAL – 7 Of The most CONVINCING Ways To Boldly Make Money With Your Blog Sidebar Part 2
3. Failure To Drive Traffic
This one is huge!
As I talk to my clients and subscribers I often try to evaluate how effectively implemented strategies I teach. I love it when results far supersede my own but unfortunately very often I get questions similar to “how do I get traffic”.
And when I ask which of the techniques I have shared they used I learn that a person only sporadically implemented maybe one or two tactics and yet expect great results. Well – it will not work!
Traffic strategies rely on dispersion and consistency.
Meaning that you can’t just implement one tactic and expect that it will do it. It requires multiple efforts that includes link building, article marketing, social marketing, video marketing, {place your own here} to be used in one complex to truly see the benefits!
I know that time is something we all don’t have but I can only recommend one thing – pick a strategy to be used by, pick a day of the week, schedule it for yourself and DO IT!
Traffic will not just magically appear for you {although in rare cases it does happen}.
Once again I can only recommend you take advantage of tutorial listed to learn more and pick what works best for you:
Blogging To Make Money is Easy!
All you need are the 3 things in place for making money with blog:<
- Quality Content To Deliver Answers
- Blog Setup for Making Money without Annoying your visitors
- Quality Traffic that you can monetize and Force your blog to earn
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The last mistake is huge. Consistent effort building traffic works but it does take the work to get it going.
Mike Paetzolds last blog post..WordPress 2.8 Preview
“Blog not designed for monetization”
this is a tough one, we bust our tush to get visitors, then we try to send them somewhere else by clicking ads.
Seems a bit backward to me.
I should get that WordPress SEO post updated soon, as I have a lot more advanced strategies I want to include, plus some more custom plugins
Andys last blog post..HowTo: WordPress Multivariate Split-testing With Google Website Optimizer
Andy, I’m sure you will find time
Seems that new bloggers get tripped up with your first point. They pick a topic they are passionate about and needed a way to express their initial thoughts. Many times that topic does not provide a good niche for promoting anything or getting traffic.
Chris Cobbs last blog post..Bloggers Next Step – WordPress
Hey Alex,
Great post!
This blog post is so informative that it seems like I was reading a report rather than a blog post.
Thanks for sharing useful thoughts.
Ghazal Alvis last blog post..AIDA – The Copywriting Formula!
Interesting, I JUST noticed you have but 2 clickable ad spots. Nice.
Dennis Edells last blog post..Who Wants To Sponsor May’s Comment Contest!
The last point is obviuos. Without traffic it is impossible to make any sales. It is the most important also. I can’t fully agree with the point that a site should be completely designed for monetization to make money. A good site can lead to good profits even if not designed for making money.
Susan Boyles last blog post..Susan Boyle in Hollywood Movies!
Those are great points. If I were to add another thing to point number two then it would be to test what works. Surely you can ask people what they think but you’ll only get an opinion but no facts.
If you instead setup tests to see what works and what don’t then you’ll have a proven result that you can use to guide your actions. If a banner is not making you (enough) money then you should either replace it or remove it.
Yes testing will take time and effort and some things are hard to test but it’ll definitely be worth it.
Mikael @ RetireRichRoadmaps last blog post..Shocking Disclosure: Avoid the Google Adsense Top Paying Keywords
Absolutely agree Mikael!
I believe that testing is nonstop. Once you have an ad campaign it is something you should always monitor. I think the majority of people tend to set it and forget it, and I am one of the ones who will do that, too. I have some bad habits that need to be changed on the road to making more income from my blogs.
Hi
I think the number of Ads point is really important. Imagine if you walked into a real store and started looking at something only to have something/someone spring up and shout about an offer (I know it does happen). You then try and look at something else and another offer is forced in your face. You would leave!
Websites are no different, and if I can’t see the content for the flashing adds then I’m pressing the back button!
Neil
Neils last blog post..Change to Follow Links
Traffic used to be a big problem for me when I first started out some years back. It usually seems to be the biggest problem for any beginner. I spent so much time on the content creations, the website layout, this that and everything but traffic and wondered why I had little success.
Since then I spend about 50% of the time on traffic generation and the other 50% on the content. You really have some excellent tips and strategies for traffic generation. Some that I’m going to implement into my plan shortly.
Reducing visitor’s options. That’s a big one I see people miss all the time and is on my list for a blog article.
If you’re selling something, you want to be ready to actually sell it the instant your visitor says, “Yes, I’ll take it.” Don’t link them elsewhere for more information (unless it is necessary). It’s also good to optimize the page you send them to for the purchase where all other options are gone (a customized main menu, perhaps).
As an example, we offer web hosting. I run a blog on our site but when someone clicks on a web hosting link (other than just one), they are sent to an area on our site dedicated to hosting products. At that point they are probably not interested in reading more of my blog articles, so why display them? They are a distraction.
Excellent article and Stumbled!
John Hoff – WpBlogHosts last blog post..How To Fully Backup WordPress Anytime With Just A Few Clicks
Failure to market your blog is the biggest issue I can see… you need RSS… you need to be active on forums… you need to offer advice and feedback to people and get your site out there.
To the point and a precise post, Thanks! The most difficult part is promoting and driving traffic. I prefer to rely upon search engine traffic because they seem to be more targetted as they were searching for a specific topic related to my page that brings them to my webpage – this helps a lot in the monetizing efforts. A big thanks for the references to some great resources. Today is the first day I have discovered your blog and could not stop reading one post after another and also commenting (I am reading putting my post writing on hold). Anyway I must leave now but will surely get back tomorrow.
Mithu@ Make-money-onlines last blog post..BEST 101+ WAYS TO EARN MONEY ON INTERNET – P4
i know now why i could not get succes for my blog monetizing.
thank you
[rq=390,0,blog][/rq]Amazing software management from golorath.com
Another great post Alex,
All your points are important to implement. I think that most bloggers that get into it for the money want a quick fix. It does take education, time and consistency.
You say it is easy to make money with a blog and it is but it does take some work.
As to your point about too many ads I’d like to ad that some blogs I see try to promote everything and anything. The ads should be closely linked to your blog content
Luca´s last blog ..Seven Simple Tips to Stay on Task
My feeling on ads is to be careful that they are not too distracting from your post – brightly colored, flashing ads can take over and drive visitors away from reading your post where you may be trying to promote something of value. So – Alex, good advice. I think it is good to make sure your blog does not resemble the main street in Las Vegas!
Fiona´s last blog ..Market Samurai – Rank Tracker Review
I have to refer to this post over and over. I should add it to my blog. It seems I a really great at violating these rules.
Thanks so much for pointing out how to have a blog that makes money Alex.
Now if I can just find out why Comment Luv no longer loves me I will do better.
I can add one more thing that I see blogs not doing. That is having an opt-in box to help build a list
Luca´s last blog ..The True Value of a PLR Membership Site: Resell Rights Fortune
Using multiple strategies and being consistent, as you say, is SO important, but so hard to do when just starting to build an IM business. Distractions are everywhere and there are so many ideas and concepts to learn!
Your training and blogs are helping me to get more centered and learn to concentrate on completing one thing before beginning another.
I followed your link to ‘link building’ – this is something I need to spend more time doing…thanks for the info…
Fiona´s last blog ..Websites for Beginners: Blog vs Website
My site was totally failing until I started learning to get traffic and it took a long time but I’m getting the hang of it! Thank you for the helpful tips!
Sharon S.´s last blog ..Income From Google
I think #3 is most important, visitors = money!
Maybe it shouldent be about money and be more about being a proud website owner though!!!
I have problems with visitors though I have a pretty big site, I dont realy understand, I have alot of good content but not alot of traffic, I refuse to pay for traffic!
Great article!
Thanks