failureYou decided to start blogging to make money because “everyone said it is the easiest thing to do” right now! And even if you have decided to blog because you have an important message to share with the world – I have bad news for you!

You have more chances to fail then to succeed!

And no, I’m not trying to be all doom and gloom here but rather will try to outline some of the biggest issues I’m seeing time and time again and perhaps it will help you overcome the sad statistics!

While there are great many reasons for blog failure already mentioned in multiple blog posts around the web – I want to concentrate today on ONLY 2!

But these 2 problems will pretty much ensure your blog will fail, UNLESS you are extremely good at social networking and blog promotion! yes, I do believe that social networks today are powerful enough to save you from becoming sad failuire statistic!

Failure Reason 1: WordPress Theme Used On Your Blog

Search Engine traffic is extremely important to me and my blogs and contributes nearly 50% of all new visitors to this blog on daily bases and well over 90% on my Niche Blogs.

Search Engine Traffic Is Lifeblood of the blog that Doesn’t Cost Anything!

Unfortunately, based on my personal investigation – 99% of the free themes that exist for WordPress blogs not only Not Optimized to help your blog posts rank well in search engine results but actually coded in such a way that they become

The Reason Why Your Blog Can’t Rank Well!

Beautiful themes I have looked through in last couple weeks while trying to decide what I want to change my blog look into are actually very poorly coded from Search Engine Optimization perspective and one I have chosen to use as base for my new blog requires nearly complete overhaul!

But because most of the bloggers are not SEO experts (neither am I, even though I know a thing or two) – they overlook this extremely important factor!

Solution: If you know how to do the code modifications yourself and can get your way around CSS styling you can optimize the theme to be Search Engine Optimized while still retaining the look you liked. If you need to examine a good, SE optimized theme – Thematic is superb example you can use! Otherwise – outsource to someone who knows SEO aspects associated with WordPress – this will be best investment you can make!

Failure Reason 2: Consistency Of Action

Blogs are dynamic by nature and designed to deliver timely and on topic content. That is one of the reasons Google loves the blogs so much and willing to help you rank well, if you play your cards right!

Problem is – no matter how much we know, we get destructed and we stray away from actions that have proven to deliver results:

  • Be it a proper keyword research before creating blog post
  • On page SEO of the article as we write it
  • Building incoming links
  • Social marketing of your blog post
  • … {name your pill here }

And because of the dynamic nature of our blogs – once Google begins to see the withering of content it came to expect from your blog – it will make its visit less and less frequent…

Until One Day It Stops! (almost)

While your pages will still be retained in Google index, your blog will be looked at as less important, as content is more dated. And even though it will continue to provide you with traffic to previously optimized posts – it will slowly reduce, or so I have seen on my own blog…

Lack Of Consistency Kills Your Blog

Or at least greatly reduces its effectiveness.

Solution: Once you begin to blog and do it for a bit – you will begin to see which tasks are most beneficial to your blog ranking and positioning. Create yourself a simple task list that have to be completed, no matter what, each time you publish a new post. Try to automate some of those tasks if possible but don’t ignore them!