Consistency is the perhaps the most important part of content creation – right up there with content promotion and ideation. But consistency can be less daunting and even automatic given the right steps.
The following are tips on how to make sure you produce content consistently without missing a day.
Have an editorial calendar and stick to it
The most commonly used tool in maintaining a strong production of content is to have an editorial calendar. It should lay out your “production schedule” clearly.
Mark out on which days what types of content do you intend to create – is it infographics? Is it blog posts? Is it videos? For example, on Mondays you write blog posts and on Fridays you shoot videos.
If you use WordPress, you can search for the Editorial Calendar plugin or use tools such as CoSchedule to help out with your content planning.
Have a minimum of a month’s worth of content in your backlog
Some content creators overlook this.
It’s easy to presume that we all can create content on the day itself but sometimes inspiration may not strike or that we just flat out forget that we need to create anything in the first place.
You can either:
- Take some time out (perhaps an entire day) and write down as many content ideas you can of and schedule it to be completed weeks in advance of the preferred date of publication.
- Jot down your ideas as you go in a safe and reliable place (be it a notebook or your smartphone) and when you feel that you have enough ideas, go through them and schedule them to be completed weeks in advance as well.
After your content is ready for publication, store them and add them to your backlog.
Have good editors
If you can afford it, hire a good editor to look through your content for errors or for quality control before publishing it.
Be aware to hire only good ones as editors themselves can potentially be the bottleneck of your content output if they are too slow to process the content.
Adjust your length
Understand that in the world of blog posts, there is a point of diminishing returns. The magic number seems to be around 2000 to 3000 words for a blog post.
If you are used to have the habit of writing 5000 word blog posts once a week, experiment with writing 2500 word blog posts twice a week and look at the results.
Repurposing a detailed post
Make full use of your detailed blog posts and repurpose them into something else.
For example, if you wrote a post on how to do e-mail outreach, you can turn it into an infographic, a checklist or even a video on the subject.
View it as script for which you can use for other forms of production.
Author Bio: This post was written by Ben Sim from iPrice group.