Eben Says: “Focus on Solutions”
I usually avoid watching videos online because they have this habit of stealing essential time during my working hours. Since every Tom, Dick & Harry publishes videos these days it is hard to avoid them. I’m a lover of the visual, I love reading content, rather than watching a video because it keeps me glued to my laptop. But that’s just me…
When I received an invite from a business associate to go and watch Eben Pagan’s latest video training I did – and boy am I glad for doing so. Eben Pagan is one of the shining stars of online marketing, and he beats Frank Kern in the guitar playing stakes any day (sorry Frank). Here is the link to the video(s): http://www.gurumastermind.com/CD402/blueprint/2.asp
Please note that you will have to opt-in to his list. I recommend you do, because the information in these videos is rock solid for any budding online marketer.
Eben’s # 1 tip – It’s not about you
That’s right. Too many of us focus on ourselves when we market online. We boast about our expertise, our experience and our ability. Scrap that! At the very least take the focus away from YOU, and put it back where it belongs – on the customer.
Eben’s # 2 tip – Provide solutions, not suggestions
Eben says that there is something fundamentally wrong with Internet marketing, because most information products are being created wrong from the ground up. This comes as no surprise to me. It is easy to get sucked up into the “auntie voice,” the voice where we tend to give suggestions because it’s what we are taught by watching others’ do the same. In order to help people we write tutorials, guides, record videos and tell the reader/listener what to do next.
There is nothing wrong by trying to be helpful, but if you want to make money online you need to understand the subtle differences between suggestions and solutions, since one of them is your key to the golden door. If you look around, you will see that most of the information available online is based on people’s suggestions. Rarely do they solve an urgent problem for the reader – this is what’s fundamentally wrong with a lot of information products.
The buying customer usually experiences:
- pain
- frustration
- anger
- fear
- insecurity
- needs
- urgency
- etc.
By creating your info products with solutions in mind you will see a better ROI for your time.
Aim to become a master solver
In order to really hit the nail on the head fair and square we must aim to become master solvers to a problem that is still present in the world right now. If you can find that niche (think small), a small (in the bigger scheme of things) group of people who is actively seeking answers to their problem you stand to make a lot of money if you focus on solutions.
Why your niche sucks
One of the most obvious reasons your niche site sucks is because you haven’t built it with solutions in mind. I made the same mistake with some of mine and now I realize why they stand idle. I made the mistake of “picking the niche” rather than finding it. It is so IMPORTANT to distinguish between the two ways that it will be the make or break of your online career.
What’s really sad is the fact that I paid thousands of dollars for personalized niche coaching from a well-known marketer who told me to pick a niche. After watching Eben’s FREE videos I know better and will never make that same mistake again. If your niche sites are currently floundering, you owe it to yourself to go and take a look at his videos.
Please share your thoughts below.
Monika
More Options Print This Page! Subscribe With RSS Reader Subscribe by EmailFiled under General Interests |
Related posts: |
About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
20 Responses to “Eben Says: “Focus on Solutions””
Trackbacks/Pingbacks
-
[...] Which Should It Be? May 31, 2010 in Business Alex Sysoef has an interesting post on his “How To Spoter” blog today.It is written by Monika and is about a video that is posted on Eben Pagan’s [...]
Thanks for the heads-up Monika, this will go in the “after hours” folder; that’s when videos get watched.
.-= Dennis Edell´s last blog ..New Form of Human SPAM – Now via Yahoo Messenger =-.
@ Dennis: My pleasure. I’m sure you will gain incredible value from the short series. Enjoy
Twitter: MurrayLunn
says:
Eban nails it really well.
I’m fortunate enough that my boss can sport the money for his products which he usually passes them to me to listen at work.
All of them are really amazing and very insightful.
.-= Murlu´s last blog ..Business Insights I Learned From Omaha Steaks =-.
@ Murlu: It's an art to do this well, one I'm still trying to master, lol.
Alex, I recently joined Eben Pagan’s list, but like you, I don’t like to watch videos. It takes too much time.
Thanks for the summary, and perhaps I’ll have the videos on while I’m also doing other things, like straightening my office or filing.
.-= John Soares´s last blog ..Why I Left Godaddy Hosting =-.
i know what you mean by videos distracting you from work I’m the same,i watch a few but try to ovoid the majority
Hi Monika
Lots of resistance to watching videos here, trouble is, you can only watch them at one speed – the speed of the video.
I usually prefer to read an article or a book but your enthusiasm may be contageous and I might give them a try.
.-= Keith Davis´s last blog ..Laugh and the world… =-.
Hi Keith: I’m like you. I really “hate” watching videos because they are such a time-suck. But I’m really glad I watched Eben’s videos because I kind of had this massive “aha” moment. Be interested to see whether you will end up watching and what you think of it/them (yes, there are several and most are really good).
Actually Keith you can go through videos very quickly. If it’s a Windows Media Player video right click and go to “Enhancements” option then “Playspeed settings”. For other formats check out enounce.com.
Thanks for the tip Bernie
.-= Hilary´s last blog ..Laugh and the world… =-.
Hey Bernie!
Thanks for dropping by and contributing! I hope all is well with you, we haven’t talked since NAMS
Videos can distract us, and it takes a couple of our time and we aren’t noticing it. Visuals can be eye catching. Thanks for sharing the tips
I somehow agree with Eben, eventhough the video is somehow troublesome to watch. Thank you for your summary Alex!
Stefano my last blog Turbo Traffic System
.-= Stefano´s last blog ..Turbo Traffic System – REVIEWED! =-.
Monika, I also try not to watch videos during the day, but you convinced me on this one and I am glad you did.
Eben, made so very good points that I wish I had thought of sooner and maybe I would not have made so many mistakes with my sites.
.-= Herschel´s last blog ..5 Tips For Affiliates Programs for Newbies. =-.
Hello Herschel, I’m glad you enjoyed Eben’s teachings. Like you, I’ve learned a couple of things I never paid attention to until now. In hindsight it is crystal clear, but when you are stuck with a certain situation you often get too close, and therefore lose sight altogether.
I couldn’t agree with you more about videos taking up your time.
Why put the printed word in a video ie joined up Powerpoint with a comentary. Can’t people read any more? Pictures are for children.
Video is fine for instruction when words are not enough. Also for boring people with after your holiday
Yes, but also video can convey message in more ways then just written text, I do think it should be combined with text version
Love to be able to watch this in my free time. Unfortunately with this and all videos, I use up my limited bandwidth since I’m on satellite (no other options available) so I usually can’t watch them. ):
.-= Judy´s last blog ..High Quality Portable Green House w/ Shelves =-.
One thing I have learned in this game is that there are those who will take advantage of you and then knock you down to kick you in the face while you’re laying in the dirt. However it’s your intent to stay focused and find fast solutions to overcome those kinds of attacks and come out even better than you were before. The one who did me wrong, you know who you are; Keep watching pal!