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Boost Traffic With Facebook

facebookAre you on Facebook? You should be. Despite the stigma Facebook has as being a social networking sites for school kids it is a powerful ally for your marketing arsenal. Facebook is being utilized by online marketers young and old, and for you to benefit from the same you need be there.

If done right, you can boost traffic to your site with the help of Facebook time and time again. Facebook is the largest social networking sites on the planet and has even outgrown Google’s traffic numbers.

Below are some ideas to help you boost your traffic with FB:

Facebook Ads

Facebook PPC ads are a cost-effective way to market your business. Bear in mind that the TOS are pretty strict and not every type of business is allowed to advertise. Work from home and MLM schemes will find it tough to get approved as there is so much rubbish among them.

Facebook Pages

If you run any business, regardless whether it offline or online based you should have a Facebook Page. You can design them at no cost to you. Once your Page is designed and launched you need to find fans. You can do so by inviting your existing Facebook contacts to take a closer look.

You can also network on similar niche forums on the site to grow your circle of influence over time. As more people take notice of you, they will join your fan club.

Facebook Groups

Joining Facebook groups is as easy as doing a keyword search for a related niche. If you are “peddling” electrical contracting you can join groups with like-minded people to extend your reach. By helping others for free you are likely to gain a steady following of people over time, people who will become your avid readers and eventually your clients.

Install Tracking

When you promote your message on Facebook make sure you use some kind of tracking stats to determine what works and what doesn’t. The easiest way to do this is by signing up for a free account. You can use specialized URLs and track how many clicks you get, where the traffic came from and much more. Unless you know what works you will be wasting your time.

Network with Top Marketers in Your Niche

If it is possible to network with top marketers in your niche, do it. You need to understand that you can’t simply send them messages saying “hello,” “great to meet you,” and stuff like that. For you to be noticed by a top maggot you need to offer something; your time, your energy, your support, free work, etc. These guys are busy and they simply won’t respond to every Tom, Dick and Harry who happens to seek their friendship.

Design a Killer Profile

Unless your profile stands out among the competition you will only ever be another number in the crowd. The best way to stand out is to make your profile page in-your-face. Be outspoken, be hilarious, be grumpy, be different. Whatever it takes to achieve this. Today, it is getting harder and harder to be a unique entity because of the sheer number of people who market online.

Having said this, it isn’t impossible. You can put on your creative hat and start thinking about ways to attract people’s attention without being nasty, aggressive or abusive to them.

Have fun!


Filed under General Interests, Social Networking, Targeted Traffic
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19 Responses to “Boost Traffic With Facebook”

  1. John Soares says:

    Monika, I’ve developed a fairly large friends set on Facebook.

    For me the next step is setting up fan pages for my two main online businesses and also the nonprofit I volunteer with.

    Thanks for the kick in the pants!

  2. Dennis Edell says:

    Actually no, I'm not currently on FB. This is a keen keeper though, just in case. 🙂

  3. I just tried a facebook ad for a new fan page. I had a great result with waning “likes” as the days went by. I would do it again! I like that you can try it out for a couple of bucks too.

  4. Neil says:

    I had never thought of setting up a Facebook page for my business. Great tip – thanks.

  5. Robert says:

    Here’s a link to a blog post which details how to get your own name included in your Facebook profile url:

    Secure This Marketing Asset With Social Media Giant Facebook

    Robert A. Kearse

  6. Alan Mater says:

    Great post, Monika.

    I’ve been wanting to create a Page for quite some time, and I’m almost at that point now. Just so many things on my to-do list at the moment.

    I’ve created several Groups in the past with some good results. Haven’t kept up with them, but I’ve learned a few things. I don’t really post in other groups, so thanks for that tip. I’ll have to give it a try!

    Tracking is definitely important. I also use and find the service very useful.

  7. Mark Zuckerberg is a very clever man. Ads on FB cost a fortune, and he has set up a world wide, very popular site. This means that he can charge so much for his adverts.

    I would agree that adding a page for your blog is a great way to gain traffic. My blog has a page ( and I hope that it will help to advertise it.

    Nice article, thanks 🙂

  8. You’re so right, Monica! While I was an early-adopter of sites like Twitter & Google knol, I only recently started using FaceBook after seeing not only their traffic stats, but their demographics – based mostly in their 40’s, FB users outspend the members from every other social netowrking site. And THAT caught my attention big time!;-)

    I use my personal page for fun and games with a bit of marketing thrown in, then a ‘fan’ page for our PowerStart Marketing – interestingly enough the traffic is roughly equal from the two, even though the biz page has 1/10 the followers.

    Any other great social sites we may have overlooked?

  9. Scott says:

    Facebook really is a great tool not just to boost traffic to your website, but as well, as gaining new friends who have the same interests as you are.

  10. sam says:

    Hey, this is truly stated to precision. I like your post. I absolutely agree that Facebook is by far one of the most powerful mediums to expand business and a social networking base. By follow backs and fans, visitors will frequent your website more often. Advertisements and social marketing strategies are the apt way to build up your business.

  11. Larry says:

    Facebook recently announced they are narrowing down their fan pages, so if you have a graphical welcome/landing page, you’ll probably need to trim in down. Unfortunately for me, that’s going to be a bit of work!


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