desperate buyersA huge part of your online marketing efforts will be wasted if you don’t target the right keywords to start with. Unless you target desperate buyers in your marketing campaigns you will never strike it rich in any of your ventures. This is one of the biggest reasons why most wanna-be marketers fail to make money online.

Step # 1 Determine desperate buyers?

To find desperate buyers in your niche you have to put yourself into the mind of your potential customer. Since money makes the world go round there will always be commercialism, which means you can continue to sell to a group of hungry buyers who share the same:

  • Pain
  • Need
  • Desire
  • Pain
  • Dreams
  • Problem
  • etc.

When people experience pain and problems, they are usually very adamant to find a solution FAST. This is exactly where YOU must position yourself if you want to capture that market – you want to be in FRONT of your ideal customer so that they buy from you, and not from your competitor.

Think about keywords you would type into Google when you want a solution now. Don’t stop with the first idea. Brainstorm a ton of them and then find out whether there is a demand for these search terms before you go further.

Step # 2 Work out your strategies

Once you have found the ideal keyword terms to target desperate buyers in your niche you should work out your strategies to make sales. There are literally hundreds of ways to do this online. You can narrow these down by looking at common behavior patterns of your dream customer; where does he buy his “solution?” How much money is he prepared to spend? Use sites like Amazon to research your market. You’d be surprised about the valuable data you can gain from a couple of hours of focused research there.

You could launch a new website/blog and target your content to these people. Your site could be a review site. Another idea is to create an information product to help these people find a solution. This is actually the best way to make money online IMHO. You create your product once and drive traffic to it, then watch the sales roll in indefinitely. Even if you have to update the information at some stage you still end up doing less work then if you were to publish the same information to a blog.

Step # 3 Work the plan

If your step 2 involved running a review site then stick with it until you can measure the results based on the traffic you receive. A lot of people make the mistake of stopping all marketing efforts if they don’t see immediate results. This is a huge mistake. If you do this all the time I’m afraid it is no wonder why you are not making money online.

In order to make money online you must stick with your plan and not switch tactics every 3 days. The hardest part is always the beginning. The key to being able to fairly measure your results is to drive a ton of traffic to your new campaign. You can do this without having to spend a ton of money with the help of article marketing, social media and videos. You’ll soon see whether or not your marketing is proving to be a winner or not.

When I launch a new site I always give it at least a couple of months before I pull the plug. I usually just throw a handful of links at it and then let the site mature a little to see whether Google picks it up or not. If you cater to desperate buyers and manage to drive traffic to your offer it shouldn’t take long to make a sale. In fact, a site I launched not so long ago made me a sale on day 3.

Step # 4 Rinse and repeat

Once you find a successful system that works you can multiply that strategy time and time again by going into micro niches or mirror niches instead. Try it, you have nothing to lose. Keep hungry buyers’ needs in mind when targeting niches and you should already be on your way to see great results.

Monika