Are You Catering To Desperate Buyers?
A huge part of your online marketing efforts will be wasted if you don’t target the right keywords to start with. Unless you target desperate buyers in your marketing campaigns you will never strike it rich in any of your ventures. This is one of the biggest reasons why most wanna-be marketers fail to make money online.
Step # 1 Determine desperate buyers?
To find desperate buyers in your niche you have to put yourself into the mind of your potential customer. Since money makes the world go round there will always be commercialism, which means you can continue to sell to a group of hungry buyers who share the same:
- Pain
- Need
- Desire
- Pain
- Dreams
- Problem
- etc.
When people experience pain and problems, they are usually very adamant to find a solution FAST. This is exactly where YOU must position yourself if you want to capture that market – you want to be in FRONT of your ideal customer so that they buy from you, and not from your competitor.
Think about keywords you would type into Google when you want a solution now. Don’t stop with the first idea. Brainstorm a ton of them and then find out whether there is a demand for these search terms before you go further.
Step # 2 Work out your strategies
Once you have found the ideal keyword terms to target desperate buyers in your niche you should work out your strategies to make sales. There are literally hundreds of ways to do this online. You can narrow these down by looking at common behavior patterns of your dream customer; where does he buy his “solution?” How much money is he prepared to spend? Use sites like Amazon to research your market. You’d be surprised about the valuable data you can gain from a couple of hours of focused research there.
You could launch a new website/blog and target your content to these people. Your site could be a review site. Another idea is to create an information product to help these people find a solution. This is actually the best way to make money online IMHO. You create your product once and drive traffic to it, then watch the sales roll in indefinitely. Even if you have to update the information at some stage you still end up doing less work then if you were to publish the same information to a blog.
Step # 3 Work the plan
If your step 2 involved running a review site then stick with it until you can measure the results based on the traffic you receive. A lot of people make the mistake of stopping all marketing efforts if they don’t see immediate results. This is a huge mistake. If you do this all the time I’m afraid it is no wonder why you are not making money online.
In order to make money online you must stick with your plan and not switch tactics every 3 days. The hardest part is always the beginning. The key to being able to fairly measure your results is to drive a ton of traffic to your new campaign. You can do this without having to spend a ton of money with the help of article marketing, social media and videos. You’ll soon see whether or not your marketing is proving to be a winner or not.
When I launch a new site I always give it at least a couple of months before I pull the plug. I usually just throw a handful of links at it and then let the site mature a little to see whether Google picks it up or not. If you cater to desperate buyers and manage to drive traffic to your offer it shouldn’t take long to make a sale. In fact, a site I launched not so long ago made me a sale on day 3.
Step # 4 Rinse and repeat
Once you find a successful system that works you can multiply that strategy time and time again by going into micro niches or mirror niches instead. Try it, you have nothing to lose. Keep hungry buyers’ needs in mind when targeting niches and you should already be on your way to see great results.
Monika
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
11 Responses to “Are You Catering To Desperate Buyers?”
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Are you catering to desperate buyers? http://dld.bz/cf3y *AG
Great advice, Monika – and thanks for sharing this with us, Alex!
13 – 14 years online now has shown me that good keyword research is half the battle – the other half is then finding which of your possible keywords you rank best for. In my coaching program I show our students how to target the best 10 or 12 keywords for their site, then to monitor which ones bring in the most traffic – from there you can try additional terms or just focus on those that are working best for you at that point.
It’s important to remember that targeting those keywords on your site is important, but it’s equally important to use them as anchor text on articles, podcasts and videos you distribute as part of your everyday operations.
.-= Doug Champigny´s last blog ..A Quick & Easy Boost For Your Affiliate Marketing Commissions? =-.
A great and important idea is that we market our products, services or ideas to make you care to listen to what we have to say. My opinion is that we should not even attempt marketing on people who are not interested. Identifying those who are interested in really the key to successful marketing.
.-= Spyros´s last blog ..50 Powerful Ways to Gain Traffic For Your Blog =-.
I agree, The Spotter really hits the nail on the head. The desperate buyer is desperate because he has an urgent need that must to be fulfilled. He is anxious, but his need can be met and that’s what matters. What you say is the other half. You find the buyer who needs your product then it’s on him to properly use it.
.-= Paul Germana´s last blog ..Stuff You Desire to Study Dealing with Website =-.
I have just stared a site and am looking for better ways to market it. This is all new to me and this is an awesome idea. Obviously the hard part is finding the actual keywords that will work… Can you offer any tips on where/ how to find and test some good phrases?
Hey Matt,
Just visit blogs like this one and interact with other marketing blogger. Trust me you are welcome here. Leave your web address and after a few posts, you links get more valuable. Also you needn’t look far to find other blogs like this one. But it really is smart to start out here. Visit the blog of people you interact with and comment their blogs too. This increases your link popularity, which is the most powerful and “viral” way to build your business. “How To Spotter” is the nicest blog online. Alex Sysoef is a master of blogging design and blog site security. Gives away his blog template absolutely free, warning about the danger of Fantastico and it’s extreme susceptibility to hackers these days.
.-= Paul Germana´s last blog ..Finally! Internet Marketing Is Revealed =-.
Although, I believe this is true, this is also a matter of where we better be sure to sell them something they need. We better be sure we led them to what they need. That’s not up to them, it’s up to us.
.-= Paul Germana´s last blog ..Finally! Internet Marketing Is Revealed =-.
I agree picking the right keywords is essential that is why billions of dollars is being made through Google adwords. Targeted traffic converts into real time sales. Give the customer what they are looking for.
.-= Jay´s last blog ..Earn Cash – Make Money Online – A Beginners Tutorial For Article Marketing =-.
I don’t know about my “determining” them, but they sure determined me. I’m glad they sold me though. I think this WordPress Auto Responder is really turning out to be a neat tool. I hope it is not a plugin that damages my Expert Blogpress Blog though. Is it Alex? I hope not. I have alot on my plate, but thanks to EWP I an more focused than I have been in my whole life.
.-= Paul Germana´s last blog ..Finally! Internet Marketing Is Revealed =-.
Hi Spotter
I like the idea of Catering for a “Desperate Buyer.”
Someone who is looking for a solution to a problem.
I’m probably lucky that I blog on a subject that lots of people are looking for a solution to… fear of public speaking.
I’m OK with SEO / keywords etc but this short post has given me the beginnings of a business model.
I need to start reviewing solutions to the problem and as you say “watch the sales roll in” – hopefully. LOL
.-= Keith Davis´s last blog ..Flying in formation =-.