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Your website represents you. If you have a poor website, with broken links, images that don’t work, your (few) visitors will assume you just don’t care. On the other hand, if you make it look great, appealing, engaging, your visitors will want to come back again and again. Just like if you’re nice you’ll have more people around you than if you’re rude.
But designing a website involves a lot more than just picking the color scheme. It includes usability, functionality, site structure and a lot more.
Live chat is one of the best new innovations in customer service. There are many benefits for companies who invest in this feature. Over the long term, companies who have a live chat service have happier customers. Any business owner who wants to increase the happiness of customers should consider investing in this area. Here are five of the biggest reasons to consider adding live chat support to your business.
All successful small businesses understand the importance of a functional online interface. The Internet is a key battleground in today’s world of commerce, and potential customers have little patience for a poor website. To lower overall bounce rates and increase sales, this guide covers 5 Web design mistakes to avoid.
1. Unnecessary Mobile Versions
One common mistake for brands in 2015 is a tendency to split sites in two. Based on the onset of responsive design trends, a separate iteration is no longer needed for handheld browsers. Most of today’s designers focus on creating sites that are automatically optimized to fit the needs of each device format. Meanwhile, mobile URLs are already becoming obsolete. This is a welcome change for the average smartphone owner, especially since the previous format often left out important elements of sites. As a result, the desktop presentation may sometimes be the only one that functions properly. This means that small businesses are alienating half of their base when they ignore responsive design trends in favor of old-fashioned mobile links.
You must optimize your website for mobile use in keeping with the direction the world is going. Web design is guided by what the public wants to see, and you must turn to mobile site optimization if you want to be seen in the digital world. There are drawbacks to ignoring this advice, and you may see your business suffer when mobile users cannot reach you.
#1: The Google Algorithm
The new Google algorithm for 2015 is taking mobile accessibility into account. Google results did not change based on the devices that were searched, but Google has decided that sites with mobile capabilities will get priority over sites that are not friendly to mobile devices. The biggest search engine in the world is changing the game to mobile before your very eyes.
Magento is widely considered to be on one of the most powerful and versatile e-commerce platforms. It is an immensely popular platform that many leading brands around the world use to power their online stores. The way people access and use the internet has also changed considerably over the years, with modern technologies enabling more people to use their smart devices to fulfill their internet needs. In such a time, online stores also need to be responsive to give users a smooth and fulfilling usage experience irrespective of the device being used to access the website. With Magento, making a responsive online store is an easy and intuitive process, and something that every online store owner should consider a necessity and not an option.
Magento and Responsive Web Design
With a large user base increasing on a daily basis, Magento is arguably the most popular and powerful ecommerce platform available today. The community edition is available for free- a factor that further enhances its appeal amongst developers and usability amongst cross-device online shoppers. With the flexibility and versatility on offer with Magento, it is very easy to tweak things, make changes and implement features using plugins, modules and extensions.
Let’s admit it. We all have been through this process. We come across a product, browse through the website and then back off quickly after we meet with its ‘oh-so-boring’ check-out process. This is true for the most beautifully designed e-commerce websites. The whole point is, while designing an e-commerce website, a designer need not flex his creative muscles to make it aesthetically pleasing, but the prime motto should be to lead the customers quickly to the payment page from the landing page. The designers need to produce something compelling so as to guide the users through the process quickly. If you are planning to develop an e-commerce store, these points would help in creating a site that your users would love.