One of the nicest things about having all of the portable pieces of technology such as an iPod, iPhone, or an iPad is that you can conduct almost all of the things that you can do on a computer without having to lug around a heavy laptop everywhere that you go. There are a lot of things that you can conduct on portable devices more easily than you can on a desktop or even a laptop computer.
One of the most common ways for a portable device to add capabilities is by downloading software to the device. The software is generally added through applications, and there are several options for all of the different types of software that you could want to install. Some are for gaming, some are for convenience, and some are for communication such as video chatting programs. Skype, Facetime, and many other programs are available as applications for your iPhone, iPod, or iPad. There are some of these programs that can only be used to communicate with devices of the same brand while others will allow you to communicate no matter what device or brand.
Social media sites such as Twitter and Facebook are ubiquitous these days on TV, in the media, and on the internet. But should businesses be spending their valuable time using social media? There are many opinions about whether social media is effective in marketing your business; some say it is a waste of time and money but some say it should be a vital component to the marketing strategy of any business. There are truths to both sides, it’s all about how one uses social media that determines their ROI.
Lets first consider Facebook. Facebook ads allow advertisers to select segments of their users that they want to target based on the information they have gathered from them (age, gender, occupation, likes, interests, etc). Since Facebook has a ton of information about their users, it may seem like Facebook provides high quality, targeted ads but the reality is that click-thru-rates of Facebook ads tend to be extremely low (and so do conversions). Earlier this year, General Motors (GM) announced that they will not continue purchasing ads on the social network after spending about $10 million in 2011 due to lack of conversions.
Social Networking has become a great way to catch up with old friend, get in touch with people from your past, or simply just keep in touch with your family and friends. You can easily share all of your photos instantly, give all of your network moment by moment updates on what is happening in your daily life, or enjoy some of your favorite online games. The Social Networks are now realizing that video chatting has poised itself to be the next fad, and they are interested in updating their sites with video chat capabilities.
Chat Rooms have always been a major draw for online users. They find that it is a great place to meet new people and enjoy conversing with them on a large variety of topics. It is a great way to have access to a large group of people that you can sort into categories that you may have a shared interest in discussing. Most chat rooms have a centralized focus, while others may even provide a discussion topic. Social Networks are planning on taking all of the benefits of chat rooms and combining them with all of the things that people love about social networking.
There are people who believe that business through social media is a waste of time, while others agree to the fact that social media for business is an effective and cheaper means of interacting with customers and individuals around the globe. But if some business stays active on social web, it has to spend lot of time on the social web. However there are many tools on the market that help business personnel to make an active web presence and spread their businesses.
If you use social media networks for businesses then using a tool to manage social media networks will be of great help as it not only saves time but also it helps you be at the top of profile. With such tools and resources you can directly covey your messages to all your users out there. Tools include HootSuite allows you to manage several media profiles at the same time. In fact if you have a joint business, you can work with it with two users running these accounts.
We all know how important social media is to the traffic on our blogs. Since WordPress is the world’s most widely used blogging platform, it is very important to gain as much exposure to your blog as is possible. You can do that by connecting your WordPress blog to your social media outlets. Thankfully, WordPress has made it very easy to connect your blog to social media outlets of many kinds. Twitter, Facebook, Linkedin, Yahoo!, and Tumblr can all be connected to your blog in just a few simple steps. Here are the directions on how to connect your blog with these social media sites:
Twitter is a great medium for posting new updates of your blog. The post title and a link can automatically be tweeted for you once you connect Twitter to your WordPress blog. That is so much easier than having to go sign into Twitter, create a shorted URL and then create your own tweet. Another additional element that WordPress offers is adding a Twitter feed to your blog. This is a great way to tie together the social media outlet with your blog in an easy way that all your readers can immediately see and use. Thankfully, this additional advantage will only take a few steps to complete.
As a social networking manager, it would be nice if all the updates post on your Facebook page were seen by 100% of your fans. Unfortunately, that is not the case. Back in February, the social giant revealed that on average, an update posted from a brand page is only seen by roughly 16% of its fans. This information is important for the simple fact that it gives you a very good idea of just how far your marketing content is penetrating through the network.
Facebook recently launched a new feature to give brands an even better idea of how many fans the content from their brand page is reaching. Certain social networking managers now have the ability to view metrics on select updates right from the timeline. This new feature provides insight into the percentage of fans a given post reaches, as well as the percentage of users who saw content due to a paid advertising campaign. The ability to view activity in both areas is a huge plus for managers sharing organic and sponsored content on Facebook.