Gone are the days when brands would chase the millennial market for their insatiable appetite for digital media; today, the brands are shifting their attention towards Generation. This target audience was born after the turn of century, and communicates through text messages, especially emoji – a single image that convey emotions in elegantly simple ways, such as a smile, heart, hug or a wink. It is interesting to note that the primary reason why emoji has become popular is because of its informal nature and how it has helped numerous businesses connect with their consumers on social platforms.
Ever since Yahoo revealed that over 500 million accounts were hacked in the past one year, the media sites have been breaming with news. With some criticising their security policies and others warning users to keep an eye on the common security measures, it is apparent that some critical lessons that ought to be learnt aren’t being given closer consideration. Many media sites are focusing on the negativities at the expense of critical lessons, which are essential to businesses and consumers alike. So which are some of these lessons?
It’s more about data than money
With advancement in this information era, the criminal trends are shifting from stealing data to stealing private information. Apparently, most hackers are concerned with big data from people’s private lives. What does that mean to the average consumer? Enhancing security of your computer system is a key priority. You should always be in the alert when it comes to protecting finer personal information.
It’s difficult not to see that social media is a critical part of our lives and today’s connected world. The same statement applies to companies where many businesses have considered or are trying to implement an internal social media platform.
There are multiple benefits of having such a platform, with the main ones outlined below:
- Helping employees collaborate and share information
- Give everyone in the company a stronger voice
- Strengthen company culture
- Pull up discussions, data and more within few minutes
- Generate ideas and work on projects in real-time
A great example of a company taking advantage of all these benefits is Lenovo. Their social media marketing lead, Roderick Strother, revealed that external social media channels like Twitter and Facebook can feel too noisy within a company.
New businesses must include social media as part of their marketing strategy. Regardless of whether you begin a brick and mortar company or do business only online, the social media can build credibility for your brand and a sense of community among your customers. As millions of people daily log into most popular social networking sites, they need to find your company and the goods and services you provide. The following tips will help you formulate and execute a social media strategy that works for you.
Plan for Social Media
When starting your business, you probably have decided to hire a web designer or website design firm to build an online presence. Your company must plan to spend time and money on its social media presence. Studies have shown that as little time as six hours weekly spent engaging your target market can result in increased website traffic that can lead to increased sales. When you include social media campaigns in your business plan and operating budget, you integrate social media with your culture. Of course, every company needs to go beyond time and money to develop a winning social media strategy.
A Facebook business page is the natural companion to your blog. The time you spend carefully crafting quality posts only pays off if you can successfully attract readers interested in following those posts. The easiest and most cost effective way to do that is to connect with your target audience through Facebook. When you set up a business page that corresponds with your blog, you can market your blog posts so that traffic is referred back to your website. When your Facebook followers hit the like button and share button, your content is passed around to all of their friends. This can help your blog readership grow.
If you haven’t ventured into social media yet because you think it’s too time consuming, plan to make use of widgets that auto post to your Facebook page on your behalf. This is a valuable tool because it allows you to focus on creating posts that you know your readers will love while your plugin notifies your readers of each new post through Facebook.
Instagram may be new, but it is not really inconclusive as an effort towards social media marketing. You would find that this image based social media platform not just concentrates its users but also strives towards extending a good enough marketing effort. It is indulging, engaging and networking.
Who doesn’t like clicking a picture and then raving about it? This is what instagram allows you to do. You click, you share and allow people to talk about it. There is creativity, there is an image and then there is sharing. There is enough engagement for you on this platform.
With Twitter that allows you to talk your mind in 140 characters, youtube that allows you to define a video for what you want and now instagram that allows you to share quick images for everything, you are pretty much the content creator of today’s time and age.