It’s difficult not to see that social media is a critical part of our lives and today’s connected world. The same statement applies to companies where many businesses have considered or are trying to implement an internal social media platform.
There are multiple benefits of having such a platform, with the main ones outlined below:
- Helping employees collaborate and share information
- Give everyone in the company a stronger voice
- Strengthen company culture
- Pull up discussions, data and more within few minutes
- Generate ideas and work on projects in real-time
A great example of a company taking advantage of all these benefits is Lenovo. Their social media marketing lead, Roderick Strother, revealed that external social media channels like Twitter and Facebook can feel too noisy within a company.
New businesses must include social media as part of their marketing strategy. Regardless of whether you begin a brick and mortar company or do business only online, the social media can build credibility for your brand and a sense of community among your customers. As millions of people daily log into most popular social networking sites, they need to find your company and the goods and services you provide. The following tips will help you formulate and execute a social media strategy that works for you.
Plan for Social Media
When starting your business, you probably have decided to hire a web designer or website design firm to build an online presence. Your company must plan to spend time and money on its social media presence. Studies have shown that as little time as six hours weekly spent engaging your target market can result in increased website traffic that can lead to increased sales. When you include social media campaigns in your business plan and operating budget, you integrate social media with your culture. Of course, every company needs to go beyond time and money to develop a winning social media strategy.
A Facebook business page is the natural companion to your blog. The time you spend carefully crafting quality posts only pays off if you can successfully attract readers interested in following those posts. The easiest and most cost effective way to do that is to connect with your target audience through Facebook. When you set up a business page that corresponds with your blog, you can market your blog posts so that traffic is referred back to your website. When your Facebook followers hit the like button and share button, your content is passed around to all of their friends. This can help your blog readership grow.
If you haven’t ventured into social media yet because you think it’s too time consuming, plan to make use of widgets that auto post to your Facebook page on your behalf. This is a valuable tool because it allows you to focus on creating posts that you know your readers will love while your plugin notifies your readers of each new post through Facebook.
Instagram may be new, but it is not really inconclusive as an effort towards social media marketing. You would find that this image based social media platform not just concentrates its users but also strives towards extending a good enough marketing effort. It is indulging, engaging and networking.
Who doesn’t like clicking a picture and then raving about it? This is what instagram allows you to do. You click, you share and allow people to talk about it. There is creativity, there is an image and then there is sharing. There is enough engagement for you on this platform.
With Twitter that allows you to talk your mind in 140 characters, youtube that allows you to define a video for what you want and now instagram that allows you to share quick images for everything, you are pretty much the content creator of today’s time and age.
Many companies many not realize the tremendous amount of traffic they receive on their Facebook pages. How they address their customers can make all the difference. Below are 7 simple steps to a friendlier Facebook page.
1. Change your Language
You undoubtedly have (or will have) customers from all over the country and world in such a globalized economy. Although many people speak English, you may have customers who aren’t fluent or who do not speak it at all. You can make your posts appear in several languages by clicking the public icon. You can also change the language based on location.
Every successful marketing campaign in the twenty first century must in some way take into account social media. And with the new breed of social media tools available today, video plays a very significant role in connecting with customers and finding new leads for your business.
The biggest social media sites on the web today include Twitter, Facebook and LinkedIn. Of these big three social media portals, LinkedIn is geared primarily toward the professional business community. The community that uses LinkedIn is typically concerned with the business world and interests that are specific to that context. Many users’ profiles are essentially geared to be their resumes or business service pitches. The goal is to connect with other professionals in similar topical social networks that can lead to new peer relationships, employee or employer relationships, or business partner relationships. The key to taking full advantage of the marketing opportunities in this space starts with your profile. Building a killer LinkedIn profile is critical to getting serious business contacts. The addition of a small video about yourself or your company helps make a personal connection with potential clients or partners and can be very important to building meaningful contact networks. Discussion groups are also very important to LinkedIn as they help show the community that you are not just trolling for sales, or lurking for marketing demographics, but that you are truly a part of the larger community conversation. Joining existing discussion groups and even creating some of your own discussion groups are great ways to integrate into the LinkedIn community.