We all remember when Siri was launched, it was more of a gimmick than a useful tool. Well times have changed, and voice search is fast becoming the most convenient way for users to have their queries answered.
The exponential increase of voice assistants on smartphones, tablets, computers, watches and home devices, means that voice search is becoming the most convenient and fastest way for users to search the internet.
In 2016, Google’s CEO said that voice searches made up one-fifth of total queries on Google.
In 2017, there were over 33 million people using voice search devices.
By 2018, 420 million voice assistants had been sold.
Some are predicting 50% of search will be voice by 2020.
Voice search shows no sign of slowing down and every digital marketer needs to include Voice Search Optimisation as a part of their 2019 SEO strategy.
All website owners are likely familiar with bounce. A bounce is a single-page session on your site. The page bounce is something that search engines like Google measure, and it can affect your ranking. You want to decrease the number of people that visit your site and only view a single page. You also want to design your site, and layout your content in a way that encourages people to spend more time on your site.
So everyone’s talking about how content is king and how every business needs a proper content strategy if they want to build and maintain a real online presence. What many people are overlooking is that an effective content strategy depends highly on other digital marketing functions for outreach, promotion, and distribution. Content in itself is rarely enough to build awareness, traffic, and sales. No matter how great your production skills are if you’re not making it easy for your audience to find your content, it’s highly unlikely that you’ll see any significant improvements in your online presence.
One of the most important marketing functions needed to support your content strategy is Search Engine Optimization (SEO). These days, content marketing and SEO go hand-in-hand. So much so that many prominent influencers in digital marketing have advocated the death of traditional SEO and the rise of Optimizing Content for Discovery and Conversion (OC/DC). Sean Jackson wrote a great article about the death of SEO on Copyblogger where you’ll find plenty of insightful information regarding OC/DC.
You probably use pay-per-click advertising as part of your digital marketing strategy, but are you maximising your spends by writing good copy? At the end of the day, you want to stretch the value you get from every dollar spent on digital advertising, so use these strategies to write winning copy for your next PPC ad campaign.
Investigate What Your Ad Competition Is Doing Well
While innovation is a great asset, you don’t always have to re-invent the wheel. In fact, if your competitors are doing something well, you can learn from them. You don’t have to do exactly what they are doing. But you’ll know what they are doing right so that you can adopt an approach that targets the same audience and works well for your business. Consider the following:
Search Engine Optimization or in short SEO is a technique to optimize a website for search engine and so that improve their ranking on different search engines. SEO is a technique to rank a website well in a different search engine like Google, Yahoo, Bing etc. SEO improves the quality and volume of search traffic to a website from different search engines.
Search engines perform different activities to deliver search results.
In this world of digital marketing, SEO is one of the greatest tools available to us. Search Engine Optimization can usually be done in two ways – the negative way (Blackhat SEO) and the positive way (White hat SEO). While both are guaranteed to get you results, Blackhat tactics can actually harm your website (and your business) in the long run.
What is Exactly a Blackhat SEO?
Every search engine has its own terms and conditions. Black Hat SEO is when you break these terms and focus on ranking your webpage and nothing else.