When Google began its Mobilegeddon in 2015, its intention was to reduce drastically the number of websites that were not mobile responsive from its Search Engine Result Pages (SERP).
It did succeed to a large extent. In fact, Google recently announced that up to 85% of its web indexed pages are now mobile responsive. As a result, it has decided to focus on websites that aren’t presenting a good user experience (UX) to mobile customers.
Have you ever landed on a webpage only to be accosted by a large pop-up box soliciting some offer you couldn’t be bothered about? Sometimes, these intrusive ads come up when you are halfway through the main content. It can be annoying, and Google knows this, so it has decided to punish such erring websites with a lower ranking position on SERPs.
As the social media evolves, so does the market. In order to keep yourself on top of it, you need to start using some smart social media strategies.
One of those strategies is “stalking” your competition.
To be fair, stalking is a bit too strong expression, as you can break it down to the basic competitive analytics. Competitive analytics have been used way before social media, but nowadays, it can be more helpful than ever.
We’ve assembled a list of few steps you should keep in mind when it comes to analyzing your competitors’ social media. So let’s dive in.
Everything looks fine and seems OK. The pointer is over the “Publish” Button. Almost clicking it and then suddenly…………..stopped. Did I do things right? What if I left something?
I can bet when you published your website, there must be things like these. Or if you’re preparing to launch your website, you’ll be in the familiar mindset. I have a better idea. Instead of panicking for what might happen, prepare a checklist. So, that your each and every doubt and fear may fade away.
What’re you supposed to jot down in the checklist? Well, don’t worry, In this post, I am going to solve this problem. SEO is the most crucial part which covers the majority of website performance in almost every context. SEO is all about the ranking of the website in the search engine. It is the most important factor in a website, and if anything wrong happen with the website, it will first affect the SEO ranking. This makes SEO the most sophisticated element for a website.
The use of backlinks, optimised content and using the right codes have played a great deal in influencing a website’s ranking on Google’s SERP. Google checks keyword stuffing and other sharp SEO practices that may be used to deceive the search engine, by generating results that are not top notch. They have stayed true to their culture of ‘returning the best page to the user’.
This culture has been the key driving force in making Google work tirelessly to give internet users the best experience whenever they go online.
Google makes use of algorithms to trawl the pages of the web, sorting through billions of websites to make sure that pages that the internet user requests through the search engine are useful. SEOs understand this attitude of Google, and they optimise websites accordingly to get a good ranking on the search engine.
Getting first page rankings doesn’t happen overnight. The two things that Google values most is content and links. The creative part of writing and creating an article is often consuming enough without the added steps to promote your article. A way of providing enough traffic to your website is by optimizing your site and people can get help with this anywhere around the world, you can even find the top SEO consultancy company providing services in London now a days.
This post is written with your busy schedule in mind and to streamline the linkbuilding process as much as possible.
The following are straightforward and easy-to-do tactics you can do to increase and drive traffic to your site. However, you have to know that Growing your business with an SEO Expert is the best strategy you can do.
A quick example can be seen on sites like QuickSprout.com and NeilPatel.com. Link to your most popular pages on every page you have on your website. This can be having a side bar that displays the most popular posts.
The other way to go about it is to link to it in your new blog post either via a word in the paragraph and having a “recommended: link to post” insert.