In this world of digital marketing, SEO is one of the greatest tools available to us. Search Engine Optimization can usually be done in two ways – the negative way (Blackhat SEO) and the positive way (White hat SEO). While both are guaranteed to get you results, Blackhat tactics can actually harm your website (and your business) in the long run.
What is Exactly a Blackhat SEO?
Every search engine has its own terms and conditions. Black Hat SEO is when you break these terms and focus on ranking your webpage and nothing else.
The most significant contribution of Hummingbird, the Google update launched in August 2013 is that it has brought back long tail keywords into prominence. This is what is visible on the face hence easy to make out. All other aspects that contributed in earning better ranks in search results remain the same. Content is still king, having a link building plan and earning organic backlinks is still important, and keywords continue to rule SEO though used in moderation with the use of Vancouver SEO. The signals that Google used for ranking mostly remain the same. The only thing that has changed since Hummingbird is the interpretation of searches. The search engines no longer focus on the keywords in searches to match answers. It looks much beyond it and tries to understand the context of the keyword by using the intelligence of Hummingbird.
When Google began its Mobilegeddon in 2015, its intention was to reduce drastically the number of websites that were not mobile responsive from its Search Engine Result Pages (SERP).
It did succeed to a large extent. In fact, Google recently announced that up to 85% of its web indexed pages are now mobile responsive. As a result, it has decided to focus on websites that aren’t presenting a good user experience (UX) to mobile customers.
Have you ever landed on a webpage only to be accosted by a large pop-up box soliciting some offer you couldn’t be bothered about? Sometimes, these intrusive ads come up when you are halfway through the main content. It can be annoying, and Google knows this, so it has decided to punish such erring websites with a lower ranking position on SERPs.
As the social media evolves, so does the market. In order to keep yourself on top of it, you need to start using some smart social media strategies.
One of those strategies is “stalking” your competition.
To be fair, stalking is a bit too strong expression, as you can break it down to the basic competitive analytics. Competitive analytics have been used way before social media, but nowadays, it can be more helpful than ever.
We’ve assembled a list of few steps you should keep in mind when it comes to analyzing your competitors’ social media. So let’s dive in.
Everything looks fine and seems OK. The pointer is over the “Publish” Button. Almost clicking it and then suddenly…………..stopped. Did I do things right? What if I left something?
I can bet when you published your website, there must be things like these. Or if you’re preparing to launch your website, you’ll be in the familiar mindset. I have a better idea. Instead of panicking for what might happen, prepare a checklist. So, that your each and every doubt and fear may fade away.
What’re you supposed to jot down in the checklist? Well, don’t worry, In this post, I am going to solve this problem. SEO is the most crucial part which covers the majority of website performance in almost every context. SEO is all about the ranking of the website in the search engine. It is the most important factor in a website, and if anything wrong happen with the website, it will first affect the SEO ranking. This makes SEO the most sophisticated element for a website.
The use of backlinks, optimised content and using the right codes have played a great deal in influencing a website’s ranking on Google’s SERP. Google checks keyword stuffing and other sharp SEO practices that may be used to deceive the search engine, by generating results that are not top notch. They have stayed true to their culture of ‘returning the best page to the user’.
This culture has been the key driving force in making Google work tirelessly to give internet users the best experience whenever they go online.
Google makes use of algorithms to trawl the pages of the web, sorting through billions of websites to make sure that pages that the internet user requests through the search engine are useful. SEOs understand this attitude of Google, and they optimise websites accordingly to get a good ranking on the search engine.