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Like in school, where grades make a big difference to your status, ranking high with websites isn’t easy. However, the formula for it isn’t plain hard-work; it is ‘Smart-Work.’
“Why is my website not ranking?” The woebegone cries of hardworking website owners!
This article lists the top 13 reasons why a deserving website fails to reach the high rank it is worthy of.
Ranging from ‘Un-Optimized Keywords’ to ‘Google Guidelines’, this list contains the most common points overlooked in most websites, thereby limiting their rankings.
Read through to identify your SEO mistakes and learn how to soar your SEO rankings in 2016.
If you are eager to incorporate search engine optimization as a vital element in your business marketing strategy, consider hiring the services of an experienced SEO expert. These professionals know well that on-page SEO tactics can prove highly rewarding for a website. On- page SEO means making changes in your website to make it search engine friendly. Here are the 11 on-page SEO techniques that every SEO expert should follow.
1. Speed up your website – Did you notice how frustrating you may feel if a website you are trying to open is taking more than a few seconds? Ideally, a delay of a single second in the loading can encourage a visitor to totally abandon your site. Speeding up the loading time, obviously makes your website more appealing to users. The faster your site loads, the friendlier it is to your users. Hosting can be a probable cause of this delayed time in loading. So, selecting a good hosting company that ensures minimal loading time can be the right solution for you.
A query term when entered in a search engine and searched for, results in a list of results containing the particular query term. It is only natural that people tend to visit and pay attention the most as the ones that are more likely to be the ones most relevant to the topic at hand. The differentiation between the sites appearing upper or lower in the results is due to a suite of powerful techniques known as search engine optimization.
What Is SEO?
SEO is a host of techniques amounting to a process that affects how visible a web page or website is in the results of a regular or natural or un-paid (“organic”) results yielded by a search.
We understand the term “Social Media” better when we talk about Facebook, Twitter, Google Plus, etc.These are the networking sites where people can interact and update each other by exchanging posts, comments, news, etc. Earlier these sites were known for interacting purpose but now they have become a market place where you can publicize your products and services. You can promote your business online via these sites and can also engage people to give reviews and ratings for your products since people believe more upon the comments and reviews given by others before they themselves use them.
When we talk about small to medium businesses, the majority of them have their businesses online and now they are making efforts to integrate social media into their marketing. For these businesses this is required since this technique lets them build their online reputation, spread their brand messages, lets their business convert and drive sales. Integrating social media would alone not do these things, you need to have a proper plan of action to let your strategies work the way you want. Now the question is how exactly do you develop this plan of action to save yourselves from being sucked into a social media time sink?It is not that tough, you just have to be careful with the following practical approach to develop it:
“How long will it take?” is the second most popular question asked of SEOs, coming right after “How much does it cost?” The answer is often not what potential clients are hoping for, especially if they haven’t had previous experience of SEO.
That answer is usually, “It depends,” followed by a potentially baffling list of factors that can influence search rankings. Or rather, that will be the answer if the SEO is any good. If he or she claims to be able to guarantee a top position in a short amount of time for a set of keywords, be careful. The reality is that search engines and the sites they index are complex systems with a complex relationship. It’s like the weather, you can fairly accurately predict long-term trends, but absolutely guaranteeing that it won’t rain on the third Tuesday in March next year is irresponsible.
Many of the tactics that lead to success in Google News are identical to those that SEOs employ regularly. Google News likes the same rich, informative, high-quality content that Google Search does because that’s what its users are looking for.
However, news is a different medium to blogs and other on-page content, so for a site to rank well it has to produce content that better conforms to the requirements of that medium. We’re going to have a look at a number of specific qualities content should have before publishers can expect to find it reaching the first page of Google News.
Submit Your Site For Inclusion
Before doing anything else, a site owner should ensure that their site has been submitted to Google News for inclusion. Sites will then be reviewed and either approved or rejected.